PUMP UP THE VOLUME – HOW TO AMPLIFY YOUR EVENTS USING SOCIAL TECHNOLOGY

Sep 7, 2011Download as PPT, PDF1 like1,092 views

Presented at The Guide Live Out of London on Monday 5th September 2011 at Alton Towers PUMP UP THE VOLUME – HOW TO AMPLIFY YOUR EVENTS USING SOCIAL TECHNOLOGY Learn how to create measurable engagement before, during and long after an event using technology that powerfully socialises your content. The session included how social media amplification can add magic to events. Key ways to ensure that your event is broadcast to best effect. How to enhancing the power of real time marketing and the The best ways to monitor and measure impact

I’m going to take it for granted that you... Market your event in an engaging way Understand your audience Provide all info in a timely manner Ensure that your content is totally relevant Honour delegates with great content, speakers, venues, food

So how can we add some extra magic? Lets make some social media magic

Social media amplification Live monitoring of social media channels at an event Delving into the social conversation as it is happening Rich media interaction between your event and your audience Digital socially interactive signage Real-time speaker sound-bite posting on social channels Real-time Flickr photography capture, tagging and posting Near real-time HD film capture and posting to YouTube Live blogging Live web-streaming Amplification is more than just making lots of noise

7 good reasons why amplification is a good idea Make your budget go further Increase your event’s attendance Improve your event’s effectiveness Expand your event’s reach Content created will ensure your event has a lasting legacy Library of digital & social content to help future marketing Demonstrate measurable ROI

Applications Campaign launches & promotional events Product launches & experiential campaigns Award ceremonies Conferences Exhibitions Concerts For event organisers, venues and brands For advertising, PR & marketing agencies For anyone who wants to lead the social conversation .

Make it as easy as possible to interact Provide good Wifi Check mobile signals Hold the conference rooms above ground Promote the Hashtag Inform the audience of speakers handles Brief speakers beforehand for soundbites Give your audience great content

Creating an event specific website An event website allows you to pull together all social channels

YouTube channel almost live uploads Upload video content to a carefully branded YouTube channel ‘almost live’

Flickr live posting Flickr photography captures & broadcasts atmosphere & interaction live

Live video blogging Voxpops filmed on Flip cameras create instant compelling content

Live audio blogging Audio blogging creates instant audio content which can be easily shared

Live streaming Ustream broadcasts your event anywhere in the world as it happens

Sharing presentation content slideshare is a brilliant way of sharing presentation content post-event

Live social media display Interactive screens powerfully display aggregated social content

Example: Gatorade Social Media Mission Control PepsiCo listens to customers and responds in real time

Social media can be measured PeerIndex measures authority, activity & audience

Social media can be measured Klout powerfully tracks amplification probability & true reach

Social media can be measured Twitalyzer offers dozens of ways to visualise your social media efforts

Case study: Smirnoff presents Sensation Mission: Use RFID technology to connect the event with the online world

Case study: Smirnoff presents Sensation An automatic check-in was posted to Facebook when guests arrived

Case study: Smirnoff presents Sensation Guests could choose from a selection of pre-designed ‘wall posts’

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PUMP UP THE VOLUME – HOW TO AMPLIFY YOUR EVENTS USING SOCIAL TECHNOLOGY

1. ��

2. In 60 seconds...

3. I’m going to take it for granted that you... Market your event in an engaging way Understand your audience Provide all info in a timely manner Ensure that your content is totally relevant Honour delegates with great content, speakers, venues, food

4. So how can we add some extra magic? Lets make some social media magic

5. Social media amplification Live monitoring of social media channels at an event Delving into the social conversation as it is happening Rich media interaction between your event and your audience Digital socially interactive signage Real-time speaker sound-bite posting on social channels Real-time Flickr photography capture, tagging and posting Near real-time HD film capture and posting to YouTube Live blogging Live web-streaming Amplification is more than just making lots of noise

6. 7 good reasons why amplification is a good idea Make your budget go further Increase your event’s attendance Improve your event’s effectiveness Expand your event’s reach Content created will ensure your event has a lasting legacy Library of digital & social content to help future marketing Demonstrate measurable ROI

7. Applications Campaign launches & promotional events Product launches & experiential campaigns Award ceremonies Conferences Exhibitions Concerts For event organisers, venues and brands For advertising, PR & marketing agencies For anyone who wants to lead the social conversation .

8. Make it as easy as possible to interact Provide good Wifi Check mobile signals Hold the conference rooms above ground Promote the Hashtag Inform the audience of speakers handles Brief speakers beforehand for soundbites Give your audience great content

9. Creating an event specific website An event website allows you to pull together all social channels

10. Event specific Twitter profile By using #brandmax the organiser & delegates can track relevant content

11. YouTube channel almost live uploads Upload video content to a carefully branded YouTube channel ‘almost live’

12. Flickr live posting Flickr photography captures & broadcasts atmosphere & interaction live

13. Live video blogging Voxpops filmed on Flip cameras create instant compelling content

14. Live audio blogging Audio blogging creates instant audio content which can be easily shared

15. Live streaming Ustream broadcasts your event anywhere in the world as it happens

16. Live streaming Ustream broadcasts your event anywhere in the world as it happens

17. Sharing presentation content slideshare is a brilliant way of sharing presentation content post-event

18. Live social media display Interactive screens powerfully display aggregated social content

19. Example: Gatorade Social Media Mission Control PepsiCo listens to customers and responds in real time

20. Other examples

21. Social media can be measured PeerIndex measures authority, activity & audience

22. Social media can be measured Klout powerfully tracks amplification probability & true reach

23. Social media can be measured Twitalyzer offers dozens of ways to visualise your social media efforts

24. Case study: Smirnoff presents Sensation Mission: Use RFID technology to connect the event with the online world

25. Case study: Smirnoff presents Sensation An automatic check-in was posted to Facebook when guests arrived

26. Case study: Smirnoff presents Sensation Roaming brand ambassadors had tablets with integrated cameras

27. Case study: Smirnoff presents Sensation Guests could choose from a selection of pre-designed ‘wall posts’

28. ��

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PUMP UP THE VOLUME – HOW TO AMPLIFY YOUR EVENTS USING SOCIAL TECHNOLOGY

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PUMP UP THE VOLUME – HOW TO AMPLIFY YOUR EVENTS USING SOCIAL TECHNOLOGY