Ph.D. in Management Science.
Expert in CRM BtoB and BtoC.
Customer Loyalty.
Virtual Brand Communities.
Customer Engagement.
Engagement platforms.
Gaining customers.
Marketing Database.
Business of conferences, exhibitions, and congresses.
Sp茅cialit茅s : CRM
Customer Loyalty (Author of several books)
Gaining new customers
Chair person or key speaker
Digital Strategy
Brand Communities
Social Marketing
Executive Education
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