Digital聽Savvy聽Demand Marketing Leader in the enterprise technology industry. My passion is leading a great team to drive demand programs and alignment with Sales. I have brought together strategy, systems, people and process to deliver a growing marketing-sourced pipeline. Using digital automation, CRM, predictive and analytics tools, I have measured and optimized name capture and nurture programs and integrated them with telemarketing and offline programs. I have used market research to successfully launch over a dozen products and over 150 domestic聽and global campaigns at聽Adobe, Cisco, Intuit, NetApp, Tandem and three start-ups. As the marketing technology revolution continues, I apply ...
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