Personal Information
Organization / Workplace
Greece Greece
Occupation
Professor
Industry
Education
Website
About
Sergios DIMITRIADIS holds a PhD in Marketing from the Institut d'Administration des Entreprises of Aix-en-Provence, University of Aix-Marseille III, France. He is currently associate professor at the Marketing and Communication department of Athens University of Economics and Business, Greece.
He has published five books, on Marketing Management, B2B Marketing, Branding, Digital Marketing and E-commerce and several articles in academic journals.
For the past 20 years he has been acting as a consultant for several private and public organizations and as an expert in EU founded projects. He strongly believes in & works for bridging the gap between academia and business community.
Contact Details
Tags
digital marketing
customer's journey
customer experience
omnichannel
internet marketing
marketing
digital media
social media
渭维蚁魏蔚蟿喂谓纬魏
content marketing
cross-channel marketing
未喂伪未委魏蟿蠀慰
digital transformation
digital technologies
蟺蔚蚁喂蔚蠂蠈渭蔚谓慰
e-business
growth
consumerism
魏伪蟿伪谓伪位蝇蟿喂蟽渭蠈蟼
伪谓维蟺蟿蠀尉畏
consumer
content
internet
brand values
trust
phygital
business model
digital business
user experience
customer expectations
service design
digital strategy
marketing strategy
customer service
customer relationship management
multi-channel
omni-channel
content management
internet of things
analytics
蠄畏蠁喂伪魏蠈 渭维蚁魏蔚蟿喂谓纬魏
See more
- Presentations
- Documents
- Infographics