Sharing economy - Pistoia Social Business Day 2013 | Smartika

Oct 7, 20133 likes627 views

Presentazione Smartika sulla sharing economy tenuta il 5/9/2013 al seminario Crowdfunding durante il Pistoia Social Business Day 2013

S H A R I N G
E C O N O M Y
FIAMMA
DEGL’INNOCENTI
Social
Business Day
5 Ottobre 2013
Pistoia

POSSESSORI DI UN
TRAPANO IN U.S.A.
80Milioni
TEMPO MEDIO
DI UTILIZZO
6-20Minuti

TI SERVE UN
TRAPANO
O UN BUCO
NEL MURO
?

OGGETTI INUTILIZZATI
VALORE MEDIO PER CASA
LI CONDIVIDEREBBE SE
CI FOSSE GUADAGNO
3000
69%
€

AUTOMOBILI
NEL MONDO
AUTOMOBILI OCCUPATE
SOLO DAL GUIDATORE
1
74%
Miliardo

?
HAI BISOGNO DI
UNA MACCHINA
O DI UN PASSAGGIO
HAI BISOGNO DI
UNA MACCHINA

64%
CONDIVIDEREBBE L’AUTO
SE CI FOSSE GUADAGNO

“Ci stiamo spostando da un mondo che
ruota attorno al possesso di beni ad
uno che ruota attorno al loro accesso”.
LISA GANSKY (The Mesh)
!!!
...MA QUALCOSA
NEL MONDO
STA CAMBIANDO

Puoi provare tutti i comfort di un
appartamento a prezzi da ostello...

...si abbattono i costi di utilizzo dell’auto,
si fanno nuove conoscenze...

...chiunque può coltivarsi il suo orto, o coordinarsi con
altri consumatori per acquistare da produttori locali...

...si possono affittare borse firmate
e capi d’abbigliameno di lusso...

...si può cenare a casa di qualcuno
piuttosto che andare al ristorante...

...si può affittare la bici, una scala,
la collezione di DVD del vicino di casa...

...si può chiedere al vicino di casa di aiutarci a fare qualcosa
che non sappiamo, o non abbiamo il tempo di fare...

...o addirittura ottenere un prestito
direttamente da un gruppo di persone.

1,3% 15%
PIL PIL
ECONOMIA COLLABORATIVA, MERCATO STIMATO
U.K. - INCIDENZA SUL PIL E INCREMENTO IN 5 ANNI
in U.K.
2017
in U.S.A.
2012
553 22.4Miliardi $ Miliardi £
Fonti:www.collaborativeconsumption.org-Sunrun

40
ECONOMIA
COLLABORATIVA
IN ITALIA, 2012
Co-working
Piattaforme che
offrono servizi di
collaborazione
Crowdfunding
120
Fonti:www.collaborativeconsumption.org-Sunrun
100

1
Fonte:Unioncamere
146.368 IMPRESE CHIUSE
NEL 2012

2
Fonte:rapportoISPRA2012
550 kg DI RIFIUTI ALL’ANNO,
PRODUZIONE PRO-CAPITE

3“La pubblicità ci fa desiderare di avere
auto e vestiti, ci convince a fare lavori
che odiamocosì che possiamo comprare
altra roba che non ci serve”.
RACHEL BOTSMAN, what’s mine is yours

4
65% IMPARA PIU’ IN GRUPPO
72% PREFERISCE CONDIVIDERE
UN PASTO CON GLI ALTRI
26% PASSA PIU’ DI 20h
DA SOLO OGNI SETTIMANA

5
R I V O L U Z I O N E
T E C N O L O G I C A

5“Oggigiorno la gente si scambia
auto e appartamenti con la facilità
con cui i vicini di casa un tempo si
scambiavano tazze di zucchero”.
TORBEN RICK
INTERNET E LE PIATTAFORME
2.0 HANNO PERMESSO NUOVE
FORME DI INTERAZIONE
TRAMITE SOCIAL MEDIA, E DI
FORME DI IMPRESA INEDITE

SHARING
ECONOMY
INDUSTRIAL
ECONOMY
SEMPLICITA’ .
TRASPARENZA .
COLLABORAZIONE .
COMUNITA’ .
PARTECIPAZIONE .

+C O N V E N I E N Z A
E S P E R I E N Z A

x2-27%
doppioCO2
R E L A Z I O N I
ECONOMIE LOCALI
S O L D I
A M B I E N T E
Chi condivide dice
di avere maggiore
fiducia negli altri
Dei ricavi se produci
e compri localmente
Guadagno medio di
chi affitta la propria
casa a San Francisco
Obiettivo negli USA
grazie al carsharing
5000$ all’anno
+75%
Fiducia
Fonte:www.peers.org

31. MASSA CRITICA
2. INQUADRAMENTO GIURIDICO
3. SUPERAMENTO DIFFIDENZA
LE SFIDE DELLA
SHARING ECONOMY

grazie
FIAMMA DEGL’INNOCENTI
fiamma@smartika.it

f_degli
“Presto potere e influenza passeranno in larga
parte dalle mani di chi ha soldi a quelle di chi
ha la migliore reputazione e una solida rete di
contatti basati sulla fiducia reciproca”.
CRAIG NEWMARK
@

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Sharing economy - Pistoia Social Business Day 2013 | Smartika

1. S H A R I N G E C O N O M Y FIAMMA DEGL’INNOCENTI Social Business Day 5 Ottobre 2013 Pistoia

2. POSSESSORI DI UN TRAPANO IN U.S.A. 80Milioni TEMPO MEDIO DI UTILIZZO 6-20Minuti

3. TI SERVE UN TRAPANO O UN BUCO NEL MURO ?

4. OGGETTI INUTILIZZATI VALORE MEDIO PER CASA LI CONDIVIDEREBBE SE CI FOSSE GUADAGNO 3000 69% €

5. AUTOMOBILI NEL MONDO AUTOMOBILI OCCUPATE SOLO DAL GUIDATORE 1 74% Miliardo

6. ? HAI BISOGNO DI UNA MACCHINA O DI UN PASSAGGIO HAI BISOGNO DI UNA MACCHINA

7. 64% CONDIVIDEREBBE L’AUTO SE CI FOSSE GUADAGNO

8. “Ci stiamo spostando da un mondo che ruota attorno al possesso di beni ad uno che ruota attorno al loro accesso”. LISA GANSKY (The Mesh) !!! ...MA QUALCOSA NEL MONDO STA CAMBIANDO

9. Puoi provare tutti i comfort di un appartamento a prezzi da ostello...

10. ...si abbattono i costi di utilizzo dell’auto, si fanno nuove conoscenze...

11. ...chiunque può coltivarsi il suo orto, o coordinarsi con altri consumatori per acquistare da produttori locali...

12. ...si possono affittare borse firmate e capi d’abbigliameno di lusso...

13. ...si può cenare a casa di qualcuno piuttosto che andare al ristorante...

14. ...si può affittare la bici, una scala, la collezione di DVD del vicino di casa...

15. ...si può chiedere al vicino di casa di aiutarci a fare qualcosa che non sappiamo, o non abbiamo il tempo di fare...

16. ...o addirittura ottenere un prestito direttamente da un gruppo di persone.

17. 1,3% 15% PIL PIL ECONOMIA COLLABORATIVA, MERCATO STIMATO U.K. - INCIDENZA SUL PIL E INCREMENTO IN 5 ANNI in U.K. 2017 in U.S.A. 2012 553 22.4Miliardi $ Miliardi £ Fonti:www.collaborativeconsumption.org-Sunrun

18. 40 ECONOMIA COLLABORATIVA IN ITALIA, 2012 Co-working Piattaforme che offrono servizi di collaborazione Crowdfunding 120 Fonti:www.collaborativeconsumption.org-Sunrun 100

19. ?C O N D I V I D E R E P E R C H E ’

20. 1 C R I S I E C O N O M I C A

21. 1 Fonte:Unioncamere 146.368 IMPRESE CHIUSE NEL 2012

22. 2 R I F I U T I

23. 2 Fonte:rapportoISPRA2012 550 kg DI RIFIUTI ALL’ANNO, PRODUZIONE PRO-CAPITE

24. 3 R O B A I N U T I L I Z Z ATA

25. 3“La pubblicità ci fa desiderare di avere auto e vestiti, ci convince a fare lavori che odiamocosì che possiamo comprare altra roba che non ci serve”. RACHEL BOTSMAN, what’s mine is yours

26. 4 I S O L A M E N T O

27. 4 65% IMPARA PIU’ IN GRUPPO 72% PREFERISCE CONDIVIDERE UN PASTO CON GLI ALTRI 26% PASSA PIU’ DI 20h DA SOLO OGNI SETTIMANA

28. 5 R I V O L U Z I O N E T E C N O L O G I C A

29. 5“Oggigiorno la gente si scambia auto e appartamenti con la facilità con cui i vicini di casa un tempo si scambiavano tazze di zucchero”. TORBEN RICK INTERNET E LE PIATTAFORME 2.0 HANNO PERMESSO NUOVE FORME DI INTERAZIONE TRAMITE SOCIAL MEDIA, E DI FORME DI IMPRESA INEDITE

30. SHARING ECONOMY INDUSTRIAL ECONOMY SEMPLICITA’ . TRASPARENZA . COLLABORAZIONE . COMUNITA’ . PARTECIPAZIONE .

31. +C O N V E N I E N Z A E S P E R I E N Z A

32. x2-27% doppioCO2 R E L A Z I O N I ECONOMIE LOCALI S O L D I A M B I E N T E Chi condivide dice di avere maggiore fiducia negli altri Dei ricavi se produci e compri localmente Guadagno medio di chi affitta la propria casa a San Francisco Obiettivo negli USA grazie al carsharing 5000$ all’anno +75% Fiducia Fonte:www.peers.org

33. 31. MASSA CRITICA 2. INQUADRAMENTO GIURIDICO 3. SUPERAMENTO DIFFIDENZA LE SFIDE DELLA SHARING ECONOMY

34. grazie FIAMMA DEGL’INNOCENTI fiamma@smartika.it f_degli “Presto potere e influenza passeranno in larga parte dalle mani di chi ha soldi a quelle di chi ha la migliore reputazione e una solida rete di contatti basati sulla fiducia reciproca”. CRAIG NEWMARK @

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Sharing economy - Pistoia Social Business Day 2013 | Smartika

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