鈽� Over 15 years of experience as a change agent driving innovative business strategies, product roadmaps and process improvements from ideation to implementation for B2B technology companies as a product marketing leader, strategy consultant and venture capital associate.
Select Accomplishments:
-Transformed sales teams鈥� approach from transactional vendor to solution selling, reducing average deal discounting from 25% of list price to less than 5%.
-Identified, sized and championed market opportunity and buyer requirements that would double product line revenue.
-Generated 33% of sales qualified leads (SQL) by building buyer persona-specific multi-touch integrated campaigns with conten
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