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Timothy Barnes Marketing
- 1. Timothy Barnes Timothy Barnes barnes.tim@gmail.com 603.204.0074 timbarnes.org PROFILEPROFILE Senior marketing team leader and trusted cross- departmental resource. Having successfully managed sales & marketing teams, I am the link that thrives at the intersection of marketing, sales, product and customer experience. Worked in agency/vendor and corporate/client capacities for Fortune 100, NASDAQ- listed and entrepreneurial start-ups. Executed successful campaigns on everything from international business events to PR crisis management to enterprise website rollout to $1.5bn corporate rebrand to get-local gorilla tactics and more. Seeking an opportunity leading a team of talented, energized individuals supporting products or services we strongly believe in. WORK EXPERIENCEWORK EXPERIENCE Senior Marketing Manager 02/2016 present Consolidated Communications, Portland, ME Lead on development and execution of marketing budget focused on ROI & KPIs for Partner and Commercial Sales channels of 9th-largest US Fiber Network. Lead the vision, creation and support of new Partner Channel strategy, campaigns and portal development. Conceived successful launch strategies for products including data center, managed services, UCaaS, SD-WAN, Cloud Security, and others. Develop paid and organic online content marketing campaigns with extensive customer relation management and analytics integration (Salesforce, Pardot, Google & Bing). Develop field marketing strategies, channel events and trade shows. Direct business social media strategy and campaign development. Lead generation, branding, employee advocacy, thought leadership and campaign execution. Lead on trade publication advertising, maintaining consistent brand creative and negotiation. Administer sponsorships and liaison for 51 NE chambers of commerce. Revamped sales lead generation program resulting in over 200% increase accountable for one-third WORK EXPERIENCEWORK EXPERIENCE overall channel total revenues. New campaigns & tactics increased social media engagement metrics goals by 172%. Independent Marketing Consultant 10/2015 02/2016 Contractor, Nashua, NH Developed & deployed campaigns for clients on contract and per diem basis. Created and managed campaigns, UX in Joomla and lead nurturing tactics employing Hubspot and Salesforce for globally recognized virtual reality firm. Netted contracts with top musical acts, political figures, and Fortune 100 companies. Redesigned blog, managed social media channels, and produced/edited video promotions for New Hampshire gubernatorial candidate. Marketing Manager 01/2015 10/2015 The Mortgage Specialists, Manchester, NH Directed all aspects of marketing and public relations budget. Rebuilt social media efforts from less than 300 Facebook followers to more than 4,000 helping generate leads connected to multiple closed monthly mortgages. Initiated remarketing campaigns and daily posting series on rates and properties generating well over $25K in monthly net revenues.油 Designed individual loan originator Facebook Social Media pages that resulting in $20K+ each in additional monthly revenues.油 Produced and introduced highly effective and profitable AdWords/PPC, display ad, and drip campaigns. Redesigned website, social media channels, and blog for Presidents special interest PAC resulting in 400%+ subscriber increase.油 Produced, edited and streamed variety of YouTube and podcast features supporting Presidents unsuccessful bid for 2015 New Hampshire governors position.油Interfaced with community, state & licensure representatives. 89 Mcdonough Street, Portsmouth NH 038011/2
- 2. WORK EXPERIENCEWORK EXPERIENCE President / Director of Digital Marketing 01/2006 01/2015 Transit Productions, Inc., Nashua, NH Managed daily operations of privately held LLC. Developed and directed programs focused on executing multi-platform Internet marketing campaigns for nationwide direct-to-customer membership sales organization. Managed numerous concurrent paid and earned AdWords and social media marketing campaigns. Trained and coached considerable up-network of sub-affiliate businesses. Monitored affiliate activity, analyzed performance, identified areas of improvement, and recommended ways to increase affiliate-generated revenues. Defined and tracked affiliate partners' goals and initiatives. Handled large volume of direct sales initiatives while directing digital marketing campaign strategy & execution for primary affiliate master organization. Devised and managed hundreds of promotional websites. ADDITIONAL EXPERIENCE Account Director NYCD, Inc., New York, NY Sr. Account Executive - Enterprise Accounts Corporate Disk Company, McHenry, IL District Manager DSI Systems Inc., Manchester, NH Principal/Managing Partner Transit Digital / Insync, LLC, Nashua, NH Territory/Product Manager Resource Electronics/NCH Corporation, Columbia SC/Nashua, NH Marketing Manager The Metron Corporation, Knoxville, TN Production Manager The Hogan Company, Knoxville, TN Sales & Marketing Manager The Tape Complex, Inc., Boston, MA EDUCATION &EDUCATION & CERTIFICATIONSCERTIFICATIONS Songwriting, Prof. Music & Music Technology Berklee College of Music, Boston, MA Bachelor of Fine Arts Certified Professional in Business Development Miller Heiman Group SKILLSSKILLS Professional Marcom & PR Team Bldg & Training Pipeline & Funnel Mgmt Social Media Event Planning & Execution Agency & Vendor Mgmt Public Speaking Branding & Strategy ｦ Product Development ｦ SEO/SEM/Paid/Organic ｦ Creative Direction ｦ CRM & Analytics ｦ Sales & Account Mgmt ｦ Graphic Design, Adobe Apps ｦ MS Office Apps, Powerpoint ｦ Salesforce & Pardot ｦ ｦ HTML , Wordpress, Other CMS ｦ ｦ CIVIC & VOLUNTEERCIVIC & VOLUNTEER Board Member 01/2018 present Portland Chamber of Commerce Kegs & Issues Committee Advocate & Volunteer present Various Advocate & volunteer for several causes & charities related to corporate giving. Member present Sierra Club SOCIAL MEDIASOCIAL MEDIA HOBBIESHOBBIES Traveler Design & Photography /Composer & Producer BFitness & Yoga Vegetarian Documentary Buff 2/2 @timothybarnes 1 /barnes.tim @timbonh