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Elizabeth (Beth) A. Frederick
85 Morse Rd.Columbus, OH 43214 Phone: 614.519.4309bfred85@gmail.com

Marketing Communications Professional
 More than 20 years’ experience as a marketing and advertising leader. Both B-to-B and B-to-C
experience while with advertising agencies, client-side and media organizations.
 Highly motivated respected leader of marketing and creative teams; direct work with clients, sales,
manufacturers and corporate level leaders.Resourceful results-driven, innovative leader who excels at
efficiency and leading change.
 Proven ability to develop and execute innovative client solutions and successful product launches,
along with internal process efficiencies.

Skills
 Marketing/Creative Team Leadership  Account leadership and project
 Marketing Strategies & Campaigns management

 Corporate Communications  Sales Collateral Development and
Support
 Product Positioning and Branding
 New Product Launch
 Web and Print Content Development
 Recruiting
 Excel at Building and Maintaining
Relationships Across All Departments  Full Understanding of Qualitative and
and Levels of Company Quantitative Research

 B-to-B and B-to-C Client/Product  Troubleshooting and Solutions
Experience Identification

 Media Solutions/Product Integration  Fiscally Responsible

 Digital Solutions and Strategy, including  Exceptional Communications Skills
web development and promotion (Verbal and Written)
 Budget development/management

Professional Experience
TIME WARNER CABLE, Columbus, Oh
Multibillion-dollar company providing communications services
Marketing Manager,Media Sales12/2001 to 12/2012
Manage regional media sales marketing support team of 8 employees located throughout Ohio and Texas to
drive $300-million in regional sales. Rollout and execution of corporate-driven sales products,provide direct
sales support,brand management, sales collateral and product development and launches, internal and external
communications.
Selected Accomplishments:
 Customer-focused client solutions utilizing media product integration
 Instrumental in building and developing regional Marketing support structure.
 Identified efficiencies of Marketing processes and procedures to ensure more effective support of sales.
 Developed and launched web tools, sites and resources for regional organization to propel sales.
 Led regional launch of new digital products and integration, including digital solutions. Identified
opportunities, collaborated with other teams and created campaigns to drive annual sales goals.
 Transformed structure of corporate intranet to better meet the needs of regional sales efforts.
 Continual training of Marketing and Sales staffs to ensure understanding of complex product features,aiding
themto assist sales to sell more effectively.
 Promoted to Regional Manager from Product Development Specialist after only 15 months.

Elizabeth Frederick Resume Page 1

COUGHLIN AUTOMOTIVE GROUP– Newark, OH
7-Brand, 4-location Multimillion-dollar Automotive Dealer Franchise
Marketing Director,5/2001 to 12/2001
Planned and executed million-dollar marketing/advertising budget to generate sales of new and used
automobiles for 7 automotive brands at 4 dealership locations. Achieved year-over-year increases in sales,
despite economic challenges post 9/11.
 Worked directly with owners and sales leaders to develop marketing strategies and tactics to achieve sales
objectives.
 Served as primary media planner/buyer, copywriter and creative developer for all advertising programs.
 Served as community liaison/representative and provided Public Relations expertise. Demonstrated the
importance of and created their first Web site, to promote awareness of dealer and generate sales.
 Worked directly with manufacturer representatives and dealer groups to ensure dealer’s best interests were
heard and addressed.
 Ensured all co-op dollars were reimbursed by adhering to manufacturer guidelines, while maximizing ad
effectiveness for Dealer. Filed all co-op for reimbursement.
 Identified and executed community marketing efforts to maintain large dealership’s local presence in each
market served.

LORD, SULLIVAN & YODER ADVERTISING– Worthington, OH
Multimillion-dollar Advertising Agency specializing in B-to-B and B-to-C Marcom Solutions
Business Development Specialist, Interactive Project Manager, Interactive Media
Manager,10/1994 to 4/2001
Worked with VP to research and solicit new business clients for agency; Helped establish and launch Interactive
Department, Managed client web site development projects; Launched agency’s Interactive Media/Marketing
service.
 Worked with Vice President of Business Development to prospect, research, pitch and secure new business
opportunities for the agency.
 Helped generate over 15 million-dollars in new billing, while in business development role.
 Helped create and launch agency’s Interactive Department, a new source of agency revenue.
 Advocated for and launched Interactive Marketing Department, dedicated to promoting client Web
sites and other online presences, increasing clients’ spending from zero to over $2 million dollars.This
included SEO, keyword and display advertising, affiliate and reciprocal links, email marketing.

Other Experience:
WSYX-TV, Research Director, Advertising Sales
Ron Foth Advertising, Media Planner/Buyer

Technology
Software: MS Office (Word, Access, Excel, PowerPoint), Adobe Creative Suite (Photoshop,
Illustrator, InDesign), Scarborough, Macromedia Contribute
Web/Multimedia: Understanding of Web Development and usability, SEO, Social Media, Web Marketing
and Promotion

Education
OTTERBEIN COLLEGE– Westerville, OH
Bachelor of Arts
Majors: Business Administration, Marketing Concentration; Spanish, Graduated With Departmental Honors

Elizabeth Frederick Resume Page 2

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