Gabrielle Aplin is an English singer-songwriter from Bath, Somerset. She performs indie folk/pop music and gained recognition after posting covers on YouTube. The proposed music video would use Aplin's song "Home" but change the lyrics so that "home" represents a person rather than a place. The narrative would focus on the relationship between a boy and a girl, with most screen time given to the girl singing and playing guitar. Close-ups and split screens would be used to tell both sides of the story without any male gaze. The target audience is 15-25 year olds who enjoy indie folk/pop music and independent artists.
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Gabrielle aplin
1. GABRIELLE APLIN
-English singer song writer
from Bath, Somerset
-Genre: Pop/Indie folk
-Became recognised on
YouTube
-Started off by recording
playing guitar and singing
covers to songs and started
to produce her own
2. Artists that share the same
Kt Tunstall
genre
Indie folk/pop
Sara Bareillies
Ellie Goulding
3. Key features of Indie folk/pop
-High level of
musicClose ups/extreme close ups
performance
Split screens Landscapes
Miming
-Hardly any elements of male gaze
-Narrative is usually between boy
and girl
-Video doesn’t always relate to the
lyrics
4. My idea
-Using the song ‘Home’ by Gabrielle Aplin
http://www.youtube.com/watch?v=1pLsb1YMsKE
-Changing the meaning of the lyrics ‘Home’ representing a
person rather than a place –Amplification
-Narrative is going to be between a boy and girl (girl gets
most of screen time)
-Close ups/extreme close ups, no male gaze, split screen
to show boy and girls side of story , lots of performance
(girl singing and playing guitar)
5. Audience
• Age: 15-25
• Male and female (mainly female)
• B/C scale
• Mainstreamers/individual
• High interest in instruments
• Independent and different/but common and general also
Why it suits the audience
Narrative – popular in this genre, stories about a boy and girl are what pop
genre audiences like to see
Performance – suits the indie folk side of genre, more about the music rather
than a narrative
Close ups – audience can relate to the singer, singer can be easily identified
Gabrielle’s music is mostly found on the internet – For younger people
6. Safety issues
• - Going to be set in local areas
• -sensible when filming by roads
• -wont be putting anyone at risk