This document summarizes a research study on how user experience in marketing can impact conversion rates from visitors to buyers on a website. The study aims to identify reasons for user dissatisfaction that lead to visitors leaving the site without making purchases. It will examine how the user interface and user experience can influence consumer decision making. The methodology will include focus groups and observations to evaluate the user experience of a jeans company website. The predicted outcomes are an increase in purchases by enriching the user experience and upgrading the user interface. The limitations include the focus group selection and constraints of time and money.