15+ years experience in B2C and B2B marketing and business development with experience in financial services and internet marketing and loyalty.
Currently focused on reinventing ADP's demand generation strategy to maximize sales revenue by installing leading edge lead nurturing and scoring programs, and building staff to engage, nurture and qualify leads on behalf of the ADP sales organization.
Specialties: Direct marketing, including mail, telesales, email and web
Sales force distribution
Channel marketing
Product management and development
Internet and e-commerce business development
B2B demand generation, including lead nurturing and scoring
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