Vendere idee

Jan 4, 20121 like1,054 views

Il documento tratta dell'importanza di saper presentare e vendere un'idea, sottolineando la necessit脿 di convincere sia la mente che il cuore del pubblico. Viene suggerito di contestualizzare l'idea, evidenziare il problema da risolvere e presentare soluzioni chiare, utilizzando strumenti creativi per rendere il messaggio efficace. Infine, si consiglia di anticipare e affrontare le critiche per migliorare la persuasivit脿 della proposta.

Education

Come persuadere del valore di
una proposta

VENDERE IDEE
www.ferrucciocavallin.it

鈥淣on sono le idee
che mi
spaventano, ma
le facce che
rappresentano
queste idee.鈥�
Leo Longanesi

IL CUORE: IL 鈥淪APORE鈥� DELLA
PRESENTAZIONE

METTETE A FUOCO IL
PROBLEMA CHE L鈥橧DEA RISOLVE

I PROBLEMI SONO PERCEPITI
COME BISOGNI O DESIDERI

POSSONO ESSERE MATERIALI,
PSICOLOGICI, MORALI

...PER POI PASSARE A QUELLE
NUOVE E LONTANE

1 - DESCRIVETE IL CONTESTO DI
RIFERIMENTO DELL鈥橧DEA DA PROPORRE

2 - EVIDENZIATE IL PROBLEMA
CHE RICHIEDE LA SOLUZIONE

4 - INDICATE LA VOSTRA
SCELTA SPIEGANDO I VANTAGGI

鈥淟e obiezioni
nascono spesso
semplicemente
dal fatto che chi
le fa non 猫 stato
lui a trovare l'idea
che attacca.鈥�
Paul Val茅ry

UN鈥橧DEA BUONA 脠 SOLO
QUELLA CHE CONVINCE

www.ferrucciocavallin.it

Grazie per le immagini a:
of铿乧e.microsoft.com

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