NFAIS: Embracing New Measures of Value - Integration and Collaboration at Sun

Mar 1, 20100 likes207 views

The document discusses Sun Microsystems' approach to integrating information and collaboration using social media and partnerships. The key aspects of the approach are to maximize spending by re-purposing content, target audiences, and integrate information into workflows. Examples provided include linking a company wiki to blogs, MyLearning, sales and services training sites, and a READ community for content sharing. Content is also integrated from conferences and books, and by leveraging vendors' social media.

Embracing New Measures of
Value: Integration and
Collaboration at Sun
Christy Confetti Higgins
Digital Library Lead – Sun Microsystems
Cybrarian - Oracle
March 1, 2010
NFAIS
1

Good information = Smart decisions

Sun Confidential: Internal Only 3

Our Approach: Integration and
Collaboration
• Maximize dollars
spent
• Leverage social media
• Re-purpose content
• Establish partnerships
• Target the audience
• Communicate, participate,
• Integrate into the communicate, participate
workflow
• Bring the content to
where the user is

Sun Confidential: Internal Only 4

Let's take a look – mixing learning,
information services and social
media

Sun Confidential: Internal Only 5

Our Wiki/Main Site

Sun Confidential: Internal Only 6

MyLearning

Sun Confidential: Internal Only 7

Sales U and Services Delivery U

Sun Confidential: Internal Only 8

Blogging

Sun Confidential: Internal Only 9

Feeding Blog to Wiki - Connecting!
Leverage
content partner
videos too

Sun Confidential: Internal Only 10

New Initiative: READ Community

Sun Confidential: Internal Only 11

RSS Feeds Mapped to
key wiki sites

Sun Confidential: Internal Only 12

Content Integration: CEC
conference

Sun Confidential: Internal Only 13

Safari Books Online Examples

Senior Sun executives
and subject matter
experts reading lists;
collab around book/video
content mapped to
projects, key subjects,
programs

Sun Confidential: Internal Only 14

Leverage Vendor's Social Media
Efforts

Sun Confidential: Internal Only 15

Connect with Vendors
• Connect with vendors and allow your users to
connect
• EXAMPLE - Twitter

Sun Confidential: Internal Only 16

Search Strategies
• Integration
• Work closely with content partners
• Continue to evaluate effectiveness
• Provide communications and training
• Examples.....

Sun Confidential: Internal Only 17

MyLearning
Search
Sun Confidential: Internal Only 18

Enterprise Search - GSA
Search on: Market Research

Sun Confidential: Internal Only 19

Virtual Worlds...

Sun Confidential: Internal Only 20

Safari in Second Life – Learning Events

Sun Confidential: Internal Only 21

Sun Author Chats

Sun Confidential: Internal Only 22

Java One 2009 – Author Chats

Sun Confidential: Internal Only 23

Again....Our Approach

Integrate information into the workflow

Participate in communities

Leverage social media

Re-purpose content

Partner internally and externally

Keep on top of technology to enable
information delivery and collaboration

Sun Confidential: Internal Only 25

Thank you!

Christy Confetti Higgins
christy.confetti@sun.com
Skype: cconfettihiggins
www.twitter.com/confetti
www.twitter.com/libraryresearch
blogs.sun.com/library
blogs.sun.com/vw Sun Confidential: Internal Only 2626

Appendix

Sun Confidential: Internal Only 27

Website / Videos
• History of Information at Sun
> http://thenetworkisthecomputer.com/site/?p=1664
• Blog
> http://blogs.sun.com/library (external blog – internal not
available)
> http://blogs.sun.com/vw
• Twitter
> http://www.twitter.com/libraryresearch

Sun Confidential: Internal Only 28

The Information Services: Digital Libraries and Research team at Sun Microsystems has always put the user and the content first when it comes to providing effective and valuable services that impact business success. Come hear about the internal and external partnerships created to help drive the integration of information across the organization – from marketing, sales, and learning to engineering. See the creative and innovative uses of content and technology to connect, collaborate and share information with users – from wikis, blogs, mobile devices and virtual worlds to twitter.

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NFAIS: Embracing New Measures of Value - Integration and Collaboration at Sun

1. Embracing New Measures of Value: Integration and Collaboration at Sun Christy Confetti Higgins Digital Library Lead – Sun Microsystems Cybrarian - Oracle March 1, 2010 NFAIS 1

2. Sun Confidential: Internal Only 2

3. Good information = Smart decisions Sun Confidential: Internal Only 3

4. Our Approach: Integration and Collaboration • Maximize dollars spent • Leverage social media • Re-purpose content • Establish partnerships • Target the audience • Communicate, participate, • Integrate into the communicate, participate workflow • Bring the content to where the user is Sun Confidential: Internal Only 4

5. Let's take a look – mixing learning, information services and social media Sun Confidential: Internal Only 5

6. Our Wiki/Main Site Sun Confidential: Internal Only 6

7. MyLearning Sun Confidential: Internal Only 7

8. Sales U and Services Delivery U Sun Confidential: Internal Only 8

9. Blogging Sun Confidential: Internal Only 9

10. Feeding Blog to Wiki - Connecting! Leverage content partner videos too Sun Confidential: Internal Only 10

11. New Initiative: READ Community Sun Confidential: Internal Only 11

12. RSS Feeds Mapped to key wiki sites Sun Confidential: Internal Only 12

13. Content Integration: CEC conference Sun Confidential: Internal Only 13

14. Safari Books Online Examples Senior Sun executives and subject matter experts reading lists; collab around book/video content mapped to projects, key subjects, programs Sun Confidential: Internal Only 14

15. Leverage Vendor's Social Media Efforts Sun Confidential: Internal Only 15

16. Connect with Vendors • Connect with vendors and allow your users to connect • EXAMPLE - Twitter Sun Confidential: Internal Only 16

17. Search Strategies • Integration • Work closely with content partners • Continue to evaluate effectiveness • Provide communications and training • Examples..... Sun Confidential: Internal Only 17

18. MyLearning Search Sun Confidential: Internal Only 18

19. Enterprise Search - GSA Search on: Market Research Sun Confidential: Internal Only 19

20. Virtual Worlds... Sun Confidential: Internal Only 20

21. Safari in Second Life – Learning Events Sun Confidential: Internal Only 21

22. Sun Author Chats Sun Confidential: Internal Only 22

23. Java One 2009 – Author Chats Sun Confidential: Internal Only 23

24. Sun Confidential: Internal Only 24

25. Again....Our Approach  Integrate information into the workflow  Participate in communities  Leverage social media  Re-purpose content  Partner internally and externally  Keep on top of technology to enable information delivery and collaboration Sun Confidential: Internal Only 25

26. Thank you! Christy Confetti Higgins christy.confetti@sun.com Skype: cconfettihiggins www.twitter.com/confetti www.twitter.com/libraryresearch blogs.sun.com/library blogs.sun.com/vw Sun Confidential: Internal Only 2626

27. Appendix Sun Confidential: Internal Only 27

28. Website / Videos • History of Information at Sun > http://thenetworkisthecomputer.com/site/?p=1664 • Blog > http://blogs.sun.com/library (external blog – internal not available) > http://blogs.sun.com/vw • Twitter > http://www.twitter.com/libraryresearch Sun Confidential: Internal Only 28

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