Embracing New Measures of Value: Information Integration and Collaboration at Sun

Feb 17, 20101 like1,957 views

The Information Services: Digital Libraries and Research team at Sun Microsystems has always put the user and the content first when it comes to providing effective and valuable services that impact business success. Come hear about the internal and external partnerships created to help drive the integration of information across the organization – from marketing, sales, and learning to engineering. See the creative and innovative uses of content and technology to connect, collaborate and share information with users – from wikis, blogs, mobile devices and virtual worlds to twitter.

Embracing New Measures of
Value: Integration and
Collaboration at Sun
Christy Confetti Higgins
Digital Library Lead – Sun Microsystems
Cybrarian - Oracle
March 1, 2010
NFAIS
1

Good information = Smart decisions

Sun Confidential: Internal Only 3

Our Approach: Integration,
Communication and Participation
• Maximize dollars spent
• Re-purpose content
• Target the audience
• Integrate into various learning points
• Bring the content to where the user is
• Leverage social media
• Establish partnerships
• Communicate, participate, communicate,
participate
Sun Confidential: Internal Only 4

Let's take a look – mixing learning,
information services and social
media

Sun Confidential: Internal Only 5

Our Wiki/Main Site

Sun Confidential: Internal Only 6

MyLearning

Sun Confidential: Internal Only 7

Sales U and Services Delivery U

Sun Confidential: Internal Only 8

Blogging

Sun Confidential: Internal Only 9

Feeding Blog to Wiki - Connecting!

Sun Confidential: Internal Only 10

New Initiative: READ Community

Sun Confidential: Internal Only 11

Safari Books Online Examples

Senior Sun executives
and subject matter
experts reading lists;
collab around book/video
content mapped to
projects, key subjects,
programs

Sun Confidential: Internal Only 12

RSS Feeds Mapped to
key wiki sites

Sun Confidential: Internal Only 13

Content Integration: CEC
conference

Sun Confidential: Internal Only 14

Leverage Vendor's Social Media
Efforts

Sun Confidential: Internal Only 15

Search Strategies
• Integration
• Work closely with content partners
• Continue to evaluate effectiveness
• Provide communications and training
• Examples.....

Sun Confidential: Internal Only 16

MyLearning
Search
Sun Confidential: Internal Only 17

- Visual or text
- Categorized
- Create list
- By source or by topic

Sun Confidential: Internal Only 18

Enterprise Search - GSA
Search on: Market Research

Sun Confidential: Internal Only 19

Virtual Worlds...

Sun Confidential: Internal Only 20

Safari in Second Life – Learning Events

Sun Confidential: Internal Only 21

Sun Author Chats

Sun Confidential: Internal Only 22

Java One 2009 – Author Chats

Sun Confidential: Internal Only 23

Feedback, Usage and ROI
• Content partner support to tell the story
• Good tools, templates, share impact to bottom line
where possible
• Get the word out!

Sun Confidential: Internal Only 26

Lessons Learned and Relearned

Targeting the knowledge workers in your organization and
engaging them

Integrate the content

Start small and move forward from there

The word “pilot” is your friend

Work with existing pain points and needs

Partnering and connecting – in every sense – is essential
for success
– Leverage publisher, content provider relationships

Continue to experiment and stay on top of technology
trends
Sun Confidential: Internal Only 27

Thank you!

Remember ...

Good information = Smart decisions

Sun Confidential: Internal Only 28

Christy Confetti Higgins
christy.confetti@sun.com
Skype: cconfettihiggins
www.twitter.com/confetti
www.twitter.com/libraryresearch
blogs.sun.com/library
blogs.sun.com/vw Sun Confidential: Internal Only 2929

Appendix

Sun Confidential: Internal Only 30

Website / Videos
• History of Information at Sun
> http://thenetworkisthecomputer.com/site/?p=1664
• Information Matters
> http://slx.sun.com (search for information matters)
• Social Learning Exchange
> http://slx.sun.com Or http://www.slx.com
• Blog
> http://blogs.sun.com/library (external blog – internal not
available)
> http://blogs.sun.com/vw
• Twitter
> http://www.twitter.com/libraryresearch
Sun Confidential: Internal Only 31

Why Information Professionals?
• Knowledge Sharing
Information professionals are accountable for gathering, organizing and sharing the
right information for the best decisions. Information professionals further create a
culture of knowledge sharing by educating colleagues on the best use of
information.
• Global Networking
Through active global networking, information professionals promote the exchange
of information, innovative ideas, insights and trends.
• Competitive Advantage
Information professionals ensure organizations have the right > information, insights
and trends to make good decisions and gain competitive advantage.
• Bottom-line Benefits
Information professionals save organizations time and money by providing value-
added intelligence that is accurate, reliable and relevant. We deliver expert
information to our organizations in a timely, accessible and convenient manner.
Sun Confidential: Internal Only 32

The document discusses Sun Microsystems' approach to integrating information and collaboration using social media and partnerships. The key aspects of the approach are to maximize spending by re-purposing content, target audiences, and integrate information into workflows. Examples provided include linking a company wiki to blogs, MyLearning, sales and services training sites, and a READ community for content sharing. Content is also integrated from conferences and books, and by leveraging vendors' social media.

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Embracing New Measures of Value: Information Integration and Collaboration at Sun

1. Embracing New Measures of Value: Integration and Collaboration at Sun Christy Confetti Higgins Digital Library Lead – Sun Microsystems Cybrarian - Oracle March 1, 2010 NFAIS 1

2. Sun Confidential: Internal Only 2

3. Good information = Smart decisions Sun Confidential: Internal Only 3

4. Our Approach: Integration, Communication and Participation • Maximize dollars spent • Re-purpose content • Target the audience • Integrate into various learning points • Bring the content to where the user is • Leverage social media • Establish partnerships • Communicate, participate, communicate, participate Sun Confidential: Internal Only 4

5. Let's take a look – mixing learning, information services and social media Sun Confidential: Internal Only 5

6. Our Wiki/Main Site Sun Confidential: Internal Only 6

7. MyLearning Sun Confidential: Internal Only 7

8. Sales U and Services Delivery U Sun Confidential: Internal Only 8

9. Blogging Sun Confidential: Internal Only 9

10. Feeding Blog to Wiki - Connecting! Sun Confidential: Internal Only 10

11. New Initiative: READ Community Sun Confidential: Internal Only 11

12. Safari Books Online Examples Senior Sun executives and subject matter experts reading lists; collab around book/video content mapped to projects, key subjects, programs Sun Confidential: Internal Only 12

13. RSS Feeds Mapped to key wiki sites Sun Confidential: Internal Only 13

14. Content Integration: CEC conference Sun Confidential: Internal Only 14

15. Leverage Vendor's Social Media Efforts Sun Confidential: Internal Only 15

16. Search Strategies • Integration • Work closely with content partners • Continue to evaluate effectiveness • Provide communications and training • Examples..... Sun Confidential: Internal Only 16

17. MyLearning Search Sun Confidential: Internal Only 17

18. - Visual or text - Categorized - Create list - By source or by topic Sun Confidential: Internal Only 18

19. Enterprise Search - GSA Search on: Market Research Sun Confidential: Internal Only 19

20. Virtual Worlds... Sun Confidential: Internal Only 20

21. Safari in Second Life – Learning Events Sun Confidential: Internal Only 21

22. Sun Author Chats Sun Confidential: Internal Only 22

23. Java One 2009 – Author Chats Sun Confidential: Internal Only 23

24. Sun Confidential: Internal Only 24

25. Sun Confidential: Internal Only 25

26. Feedback, Usage and ROI • Content partner support to tell the story • Good tools, templates, share impact to bottom line where possible • Get the word out! Sun Confidential: Internal Only 26

27. Lessons Learned and Relearned  Targeting the knowledge workers in your organization and engaging them  Integrate the content  Start small and move forward from there  The word “pilot” is your friend  Work with existing pain points and needs  Partnering and connecting – in every sense – is essential for success – Leverage publisher, content provider relationships  Continue to experiment and stay on top of technology trends Sun Confidential: Internal Only 27

28. Thank you! Remember ... Good information = Smart decisions Sun Confidential: Internal Only 28

29. Christy Confetti Higgins christy.confetti@sun.com Skype: cconfettihiggins www.twitter.com/confetti www.twitter.com/libraryresearch blogs.sun.com/library blogs.sun.com/vw Sun Confidential: Internal Only 2929

30. Appendix Sun Confidential: Internal Only 30

31. Website / Videos • History of Information at Sun > http://thenetworkisthecomputer.com/site/?p=1664 • Information Matters > http://slx.sun.com (search for information matters) • Social Learning Exchange > http://slx.sun.com Or http://www.slx.com • Blog > http://blogs.sun.com/library (external blog – internal not available) > http://blogs.sun.com/vw • Twitter > http://www.twitter.com/libraryresearch Sun Confidential: Internal Only 31

32. Why Information Professionals? • Knowledge Sharing Information professionals are accountable for gathering, organizing and sharing the right information for the best decisions. Information professionals further create a culture of knowledge sharing by educating colleagues on the best use of information. • Global Networking Through active global networking, information professionals promote the exchange of information, innovative ideas, insights and trends. • Competitive Advantage Information professionals ensure organizations have the right > information, insights and trends to make good decisions and gain competitive advantage. • Bottom-line Benefits Information professionals save organizations time and money by providing value- added intelligence that is accurate, reliable and relevant. We deliver expert information to our organizations in a timely, accessible and convenient manner. Sun Confidential: Internal Only 32

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Embracing New Measures of Value: Information Integration and Collaboration at Sun

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