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Video viral
Video Virals




Date: April 2012
Companies that dont
     understand digital
   communities will die.



Source:hagel
Your customers have changed




 Source:the economist
Native or Immigrant ?




Source:the economist
Age in 2010
 70                                                 Immigrants

 50    66-45
       45-66


 30             45-33

                                                    Natives
                          33-16
 20
                                    millennials

 10                                   15-0


      Baby      Gen X     Gen Y       Gen Z
      Boomers   66-76   77-94     95-2012
      46-65
      46-66
Digital Natives

 Hyper connected.
 Instant access.
 Digital technology at core.
 Multi tasking information junkies.

 Do you recognise anyone?
Digital Immigrants

 Avoiders
 Reluctant adopters.
 Eager adopters.

 Do you recognise anyone?
Video viral
According to the 2011 Social TV Trends Report, 43% of UK adults have commented
or discussed a TV show with people based elsewhere
Video viral
Video viral
48
3bn
Small
        %   go viral
Common themes
  Opinion leaders or tasters
  Communities
  Unexpectedness
Video viral
Video viral
Video viral
Video viral
Opinion Leaders or Tasters
Video viral
Video viral
Video viral
Video viral
Video viral
Video viral
shift in culture, communication
and values -   participation
Video viral
Video viral
Video viral
Video viral
Video viral
What is important is the natives
           get it
Video viral
Video viral
Video viral
becomes part of sub culture, we
     dont just enjoy we
        participate
Video viral
Unexpectedness  driven by
  an individual or group of
    tastemakers.
Video viral
   What does it all mean
   Tastemakers
   Communities  participation
   Unexpectedness
   New type of culture
   New type of media  everyone has access
    and involvement - prosumers
Video viral
Your Online Value Proposition
 Tempt customers by offering channel choice and
  something they cant get elsewhere.
 Use the 6 Cs to define your OVP
    Content
    Customization
    Community
    Convenience
    Choice
    Cost reduction
Video viral
Video viral
What Can You Do?
 Quick Wins
   Set up your own YouTube channel.
   Find the influencers in your market.
   Use keywords in YouTube.
   Start using social to monitor your industry.
   Competitor review
Contact:
  john@sharpmonkeys.co.uk
  chris@sharpmonkeys.co.uk
  mark@sharpmonkeys.co.uk
  www.sharpmonkeys.co.uk
  www.twitter.com/sharpmonkeys
  skype  john.chacks
  phone  01684 575255 / 07962188183
Ad

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Video viral

  • 3. Companies that dont understand digital communities will die. Source:hagel
  • 4. Your customers have changed Source:the economist
  • 5. Native or Immigrant ? Source:the economist
  • 6. Age in 2010 70 Immigrants 50 66-45 45-66 30 45-33 Natives 33-16 20 millennials 10 15-0 Baby Gen X Gen Y Gen Z Boomers 66-76 77-94 95-2012 46-65 46-66
  • 7. Digital Natives Hyper connected. Instant access. Digital technology at core. Multi tasking information junkies. Do you recognise anyone?
  • 8. Digital Immigrants Avoiders Reluctant adopters. Eager adopters. Do you recognise anyone?
  • 10. According to the 2011 Social TV Trends Report, 43% of UK adults have commented or discussed a TV show with people based elsewhere
  • 13. 48
  • 14. 3bn
  • 15. Small % go viral
  • 16. Common themes Opinion leaders or tasters Communities Unexpectedness
  • 28. shift in culture, communication and values - participation
  • 34. What is important is the natives get it
  • 38. becomes part of sub culture, we dont just enjoy we participate
  • 40. Unexpectedness driven by an individual or group of tastemakers.
  • 42. What does it all mean Tastemakers Communities participation Unexpectedness New type of culture New type of media everyone has access and involvement - prosumers
  • 44. Your Online Value Proposition Tempt customers by offering channel choice and something they cant get elsewhere. Use the 6 Cs to define your OVP Content Customization Community Convenience Choice Cost reduction
  • 47. What Can You Do? Quick Wins Set up your own YouTube channel. Find the influencers in your market. Use keywords in YouTube. Start using social to monitor your industry. Competitor review
  • 48. Contact: john@sharpmonkeys.co.uk chris@sharpmonkeys.co.uk mark@sharpmonkeys.co.uk www.sharpmonkeys.co.uk www.twitter.com/sharpmonkeys skype john.chacks phone 01684 575255 / 07962188183

Editor's Notes

  • #11: chatterboxers
  • #14: 48 hours of video added every minute
  • #15: 3b views per day, second most searched site on the web
  • #18: Viewed 23 million times in one year, not his first video, didnt set out to be viral. Yosemite bear name
  • #24: Viewed 200 million times, rebecca black, most disliked video ever, propelled her to stardom.
  • #27: Sharing the inside joke and rapid spreading
  • #28: 10,000 parodies,
  • #29: 360 sharing not one way communication of the 20 th century video and technology now available to all.
  • #31: Nyan cat, 50 millions views of a looped animation with music. There is a 3 hour version! Viewed 4 million times
  • #32: Viewed 50 million times, the 3 hour version has been viewed 4 million times
  • #42: bike lanes by Casey Neistat bike lanes by Casey Neistat, 5 million views