鈥� Plan and implement creative, customer focused marketing and publicity strategies using traditional as well as new technology tools.
鈥� Working with creative agency for designing and planning of the marketing collaterals for existing category's books as well as for the new publications.
鈥� Use the website and social media strategy to complement and augment marketing campaigns.
鈥� Managing vendors to ensure timely printing and delivery of POS material and advertising creative.
鈥� Identify and seek out new routes to consumers and implementing a strategy for direct marketing activities, building/reaching specialist interest groups/communities who gather around DK publishing ca...
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