How to get started with foursquare

Nov 16, 20110 likes536 views

Damien Saunders | Management Consultant MIC

Updated & even more interesting. If you want to get started with Foursquare then this guide is for you. Start mobile marketing today.

How to start
mobile marketing
with Foursquare
today.

A Practical Guide
1

Wednesday, 16 November 11

marketing needs
single-mindedness.

so you can do more
with your time.

This work is licensed under the
Creative Commons Attribution-
NonCommercial-ShareAlike License.

2

Wednesday, 16 November 11

@damiensaunders

3

Wednesday, 16 November 11

Problem - no one has time for all
the new marketing stuff.
Mobile is becoming the new focus of
integrated marketing.

Foursquare provides the location incentives
and tools to help you get started with
mobile marketing today. So you don’t have
to commit to big budget, low value
vouchers. 4

Wednesday, 16 November 11

Smart
phone
2011
How ready is your business for
the next wave of smart phones? 5

Wednesday, 16 November 11

Smart
phone
2013?
No … this is a wrist phone watch from
2011
6

Wednesday, 16 November 11

Wednesday, 16 November 11
93
the percentage of 18 – 29 year old with a mobile

7

Wednesday, 16 November 11
30
the percentage of people in a recent study who
compare prices using their mobile while out
shopping 8

50
The percentage of smartphone users who have
apps installed

9

Wednesday, 16 November 11

Wednesday, 16 November 11
100
million activated Android mobiles

10

Saturday Nights All Right

11

Wednesday, 16 November 11

Claim your stores on Foursquare

Click here to claim

Be creative and offer
something to your
followers and reward
Mayors

Be fun. Do you want a
badge for repeat
visitors?

12

Wednesday, 16 November 11

Be a Pro at Foursquare
Using Foursquare yourself
is the best way to
understand the mechanics.

And it’s the best way to
find out how your
competition is using
Foursquare.

Finally .. you can get
badges like this for 1000+
checkins.

13

Wednesday, 16 November 11

Put up Posters or Stickers

15

Wednesday, 16 November 11

Reward the Mayor

16
13

Wednesday, 16 November 11

Get more people in your store –
Hold a Swarm Badge Party

17

Wednesday, 16 November 11

Track your checkins & trends

18
15

Wednesday, 16 November 11

How much time does
this take?
Don’t worry! YOU CAN
You determine the SPEND AS
time you want to
spend on Social LITTLE AS 30
Media or LOLling MINUTES
around with your EACH DAY
customers.
21

Wednesday, 16 November 11

Trends in digital
marketing
Ol’ Skool Nu Skool
? Print Ads ? Social Media ? Data Analytics
? Magazines ? E-mail ? Automated
? Expos & Trade ? CRM Marketing
Shows ? How to Videos ? Location based
? Tele-sales ? Banner Ads ? Time-limited
? Search deals
? Direct Mail
? SEO ? Re-targeting
? Radio ? Online-Offline
? Viral
? TV Targetting
22

Wednesday, 16 November 11

marketing needs
Bri3sh
?Interac3ve
?Media
?
Associa3on
?-?‐
?Member single-mindedness.

so you can do more
with your time.

This
?work
?is
?licensed
?under
?the
?Crea3ve
?
Commons
?A7ribu3on-?‐NonCommercial-?‐
ShareAlike
?License.
?

To
?view
?a
?copy
?of
?this
?license,
?visit
?h7p://
crea3vecommons.org/licenses/by-?‐nc-?‐sa/3.0/;
?or,
?
(b)
?send
?a
?le7er
?to
?Crea3ve
?Commons,
?171
?2nd
?
Street,
?Suite
?300,
?San
?Francisco,
?California,
?
94105,
?USA.

Wednesday, 16 November 11

Want to read
more?
click to visit
damiensaunders.com

24

Wednesday, 16 November 11

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How to get started with foursquare

1. How to start mobile marketing with Foursquare today. A Practical Guide 1 Wednesday, 16 November 11

2. marketing needs single-mindedness. so you can do more with your time. This work is licensed under the Creative Commons Attribution- NonCommercial-ShareAlike License. 2 Wednesday, 16 November 11

3. @damiensaunders 3 Wednesday, 16 November 11

4. Problem - no one has time for all the new marketing stuff. Mobile is becoming the new focus of integrated marketing. Foursquare provides the location incentives and tools to help you get started with mobile marketing today. So you don’t have to commit to big budget, low value vouchers. 4 Wednesday, 16 November 11

5. Smart phone 2011 How ready is your business for the next wave of smart phones? 5 Wednesday, 16 November 11

6. Smart phone 2013? No … this is a wrist phone watch from 2011 6 Wednesday, 16 November 11

7. Wednesday, 16 November 11 93 the percentage of 18 – 29 year old with a mobile 7

8. Wednesday, 16 November 11 30 the percentage of people in a recent study who compare prices using their mobile while out shopping 8

9. 50 The percentage of smartphone users who have apps installed 9 Wednesday, 16 November 11

10. Wednesday, 16 November 11 100 million activated Android mobiles 10

11. Saturday Nights All Right 11 Wednesday, 16 November 11

12. Claim your stores on Foursquare Click here to claim Be creative and offer something to your followers and reward Mayors Be fun. Do you want a badge for repeat visitors? 12 Wednesday, 16 November 11

13. Be a Pro at Foursquare Using Foursquare yourself is the best way to understand the mechanics. And it’s the best way to find out how your competition is using Foursquare. Finally .. you can get badges like this for 1000+ checkins. 13 Wednesday, 16 November 11

14. Create your own brand identity To make it easier to manage your stores and marketing create a new Foursquare account in the name of your brand or client. Once created, start looking for customers who checkin to your store. 14 Wednesday, 16 November 11

15. Put up Posters or Stickers 15 Wednesday, 16 November 11

16. Reward the Mayor 16 13 Wednesday, 16 November 11

17. Get more people in your store – Hold a Swarm Badge Party 17 Wednesday, 16 November 11

18. Track your checkins & trends 18 15 Wednesday, 16 November 11

19. You can call me Loyal A Manifesto to the Loyal. ★ Your loyal and best customers don’t have to check-in every day. ★ Your loyal customers rave about you. Loyalty is the Recommend and Add Tips for you. best ‘badge’ to ★ What are you doing for them? earn on Foursquare. read more about it. 19 Wednesday, 16 November 11

20. 11 step guide to Foursquare 1. Be a Pro at Foursquare 2. Claim your business on Foursquare 3. Create your own brand identity in Foursquare 4. Add a prize or incentives for people to visit your shop 5. Reward the Mayor 6. Add Tips & To Do’s to your stores 7. Put Stickers or Posters in Store 8. Hold a Foursquare Swarm Badge Party 9. Track Checkins & Trends 10.Promote Foursquare on Twitter, Facebook & your website. 11. Focus on returning and loyal customers 20 Wednesday, 16 November 11

21. How much time does this take? Don’t worry! YOU CAN You determine the SPEND AS time you want to spend on Social LITTLE AS 30 Media or LOLling MINUTES around with your EACH DAY customers. 21 Wednesday, 16 November 11

22. Trends in digital marketing Ol’ Skool Nu Skool ? Print Ads ? Social Media ? Data Analytics ? Magazines ? E-mail ? Automated ? Expos & Trade ? CRM Marketing Shows ? How to Videos ? Location based ? Tele-sales ? Banner Ads ? Time-limited ? Search deals ? Direct Mail ? SEO ? Re-targeting ? Radio ? Online-Offline ? Viral ? TV Targetting 22 Wednesday, 16 November 11

23. marketing needs Bri3sh ?Interac3ve ?Media ? Associa3on ?-?‐ ?Member single-mindedness. so you can do more with your time. This ?work ?is ?licensed ?under ?the ?Crea3ve ? Commons ?A7ribu3on-?‐NonCommercial-?‐ ShareAlike ?License. ? To ?view ?a ?copy ?of ?this ?license, ?visit ?h7p:// crea3vecommons.org/licenses/by-?‐nc-?‐sa/3.0/; ?or, ? (b) ?send ?a ?le7er ?to ?Crea3ve ?Commons, ?171 ?2nd ? Street, ?Suite ?300, ?San ?Francisco, ?California, ? 94105, ?USA. Wednesday, 16 November 11

24. Want to read more? click to visit damiensaunders.com 24 Wednesday, 16 November 11

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