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Find out more:
        http://damiensaunders.com/foursquare




   6 step guide to
Foursquare for Travel
    Professionals
Get started today with social
     media marketing.


                                               This?work?is?licensed?under?the?
                                               Crea3ve?Commons?A7ribu3on\
                                               NonCommercial\ShareAlike?
                                               License.?
Can you answer this question?

True?or?False?

Social Media provides one of
the most effective marketing
channels today C for sales &
service.


                                2
Yes C it?s true

You can use social media
to offer up some pretty
amazing travel experiences
with real added value for
your clients.
Try these tips to get your clients loving you more

                                                     3
Why Foursquare?
    ? With over 5,000,000 users this
      mobile social network is getting
      interest around the world
    ? It?s game play provides new
      engaging ways to interact with
      customers
    ? Foursquare is supported with
      native apps for Android, iPhone
      & Blackberry
    ? A quick search on Twitter will
      show you how popular
      Foursquare is
                                         4
Claim your of?ce on Foursquare
                 With over 7 million stores
                 and locations in
                 Foursquare already, you
                 should ?nd your business
                 is already listed.


                            Click here to start
                            your claim.

                            Usually it takes up to
                            2 weeks for the claim
                            process to ?nish.


                                                  5
Create your own brand identity
                 To make it easier to
                 manage your stores and
                 marketing create a new
                 Foursquare account in
                 the name of your brand
                 or client.

                 Tip!
                 Once created, start
                 looking for customers
                 who checkin to your store
                 or neighborhood.

                                          6
Add Tips & To Do?s
                 You can now put a
                 ?Add this to
                 Foursquare? button
                 on your website
                 which creates a To
                 Do.

                 Tip!
                 But you can also
                 create To Do?s and
                 Tips on other venues
                 like hip destinations
                 or must see places.



                                  7
Create Specials for Visitors that
          Check-in



                          Be creative and offer
                          something to your
                          visitors or clients that
                          checkin




                                              8
Show your visitors how to install
  Foursquare on their phone



                          Foursquare has
                          mobile apps for
                          Android, iPhone &
                          Blackberry

                          There are also 3rd
                          party apps for Nokia,
                          Symbian, Windows
                          Mobile or even WAP


                                           9
Cross Promote & integrate
Foursquare in all your marketing




 Tip!   Not?sure?how?to?integrate?your?marke3ng??Then?
        email?me?hello@damiensaunders.com                10
6 step guide to
       Foursquare
1. Claim your of?ce or hotel on Foursquare
2. Add Tips & Comments to exciting places to visit
3. Create offers for people who check-in to your hotel,
   travel of?ce or visitor centre.
4. Show your clients or visitors how to put Foursquare
   on their phone
5. Cross promote Foursquare using Twitter, Facebook &
   your website
6. Talk to me
                          Find out more:
              http://damiensaunders.com/foursquare
                                                          11
So it?s true. Social media
     is good for you.
 DON?T WORRY! If you?re not ready
 to manage this all by yourself.

 If you are looking for an expert to
 manage your social media marketing,
 I provide a personalised social media
 strategy tailored to your needs.

 Just say hello.
                                         12
Trends in digital
          marketing
       Ol? Skool                 Nu Skool
?   Print Ads             ? Social Media ? Viral
?   Magazines             ? E-mail       ? Blog
?   Expos & Trade Shows   ? CRM          ? Mobile
?   Tele-sales            ? How to
                            Videos
?   Direct Mail
                          ? Banner Ads
?   Radio                 ? Search
?   TV                    ? SEO

                                                    13
Bri3sh?Interac3ve?Media?
Associa3on?\?Member




                                                      t?
                                            Wha t Nex
                                                GET IN TOUCH

                                                Damien Saunders

This?work?is?licensed?under?the?Crea3ve?
Commons?A7ribu3on\NonCommercial\                www.whitetshirtdigital.com
ShareAlike?License.?To?view?a?copy?of?
this?license,?visit?h7p://
crea3vecommons.org/licenses/by\nc\
sa/3.0/;?or,?(b)?send?a?le7er?to?Crea3ve?
                                                M: +447919110638
Commons,?171?2nd?Street,?Suite?300,?            E: hello@damiensaunders.com
San?Francisco,?California,?94105,?USA.
                                                T: damiensaunders

More Related Content

6 step guide to foursquare for travel professionals

  • 1. Find out more: http://damiensaunders.com/foursquare 6 step guide to Foursquare for Travel Professionals Get started today with social media marketing. This?work?is?licensed?under?the? Crea3ve?Commons?A7ribu3on\ NonCommercial\ShareAlike? License.?
  • 2. Can you answer this question? True?or?False? Social Media provides one of the most effective marketing channels today C for sales & service. 2
  • 3. Yes C it?s true You can use social media to offer up some pretty amazing travel experiences with real added value for your clients. Try these tips to get your clients loving you more 3
  • 4. Why Foursquare? ? With over 5,000,000 users this mobile social network is getting interest around the world ? It?s game play provides new engaging ways to interact with customers ? Foursquare is supported with native apps for Android, iPhone & Blackberry ? A quick search on Twitter will show you how popular Foursquare is 4
  • 5. Claim your of?ce on Foursquare With over 7 million stores and locations in Foursquare already, you should ?nd your business is already listed. Click here to start your claim. Usually it takes up to 2 weeks for the claim process to ?nish. 5
  • 6. Create your own brand identity To make it easier to manage your stores and marketing create a new Foursquare account in the name of your brand or client. Tip! Once created, start looking for customers who checkin to your store or neighborhood. 6
  • 7. Add Tips & To Do?s You can now put a ?Add this to Foursquare? button on your website which creates a To Do. Tip! But you can also create To Do?s and Tips on other venues like hip destinations or must see places. 7
  • 8. Create Specials for Visitors that Check-in Be creative and offer something to your visitors or clients that checkin 8
  • 9. Show your visitors how to install Foursquare on their phone Foursquare has mobile apps for Android, iPhone & Blackberry There are also 3rd party apps for Nokia, Symbian, Windows Mobile or even WAP 9
  • 10. Cross Promote & integrate Foursquare in all your marketing Tip! Not?sure?how?to?integrate?your?marke3ng??Then? email?me?hello@damiensaunders.com 10
  • 11. 6 step guide to Foursquare 1. Claim your of?ce or hotel on Foursquare 2. Add Tips & Comments to exciting places to visit 3. Create offers for people who check-in to your hotel, travel of?ce or visitor centre. 4. Show your clients or visitors how to put Foursquare on their phone 5. Cross promote Foursquare using Twitter, Facebook & your website 6. Talk to me Find out more: http://damiensaunders.com/foursquare 11
  • 12. So it?s true. Social media is good for you. DON?T WORRY! If you?re not ready to manage this all by yourself. If you are looking for an expert to manage your social media marketing, I provide a personalised social media strategy tailored to your needs. Just say hello. 12
  • 13. Trends in digital marketing Ol? Skool Nu Skool ? Print Ads ? Social Media ? Viral ? Magazines ? E-mail ? Blog ? Expos & Trade Shows ? CRM ? Mobile ? Tele-sales ? How to Videos ? Direct Mail ? Banner Ads ? Radio ? Search ? TV ? SEO 13
  • 14. Bri3sh?Interac3ve?Media? Associa3on?\?Member t? Wha t Nex GET IN TOUCH Damien Saunders This?work?is?licensed?under?the?Crea3ve? Commons?A7ribu3on\NonCommercial\ www.whitetshirtdigital.com ShareAlike?License.?To?view?a?copy?of? this?license,?visit?h7p:// crea3vecommons.org/licenses/by\nc\ sa/3.0/;?or,?(b)?send?a?le7er?to?Crea3ve? M: +447919110638 Commons,?171?2nd?Street,?Suite?300,? E: hello@damiensaunders.com San?Francisco,?California,?94105,?USA. T: damiensaunders

Editor's Notes