6 step guide to foursquare for travel professionals

Dec 8, 20101 like383 views

Damien Saunders | Management Consultant MIC

Travel professionals know they can help their customers to have unique holiday experiences to remember. Using Foursquare makes that easier

Find out more:
http://damiensaunders.com/foursquare

6 step guide to
Foursquare for Travel
Professionals
Get started today with social
media marketing.

This?work?is?licensed?under?the?
Crea3ve?Commons?A7ribu3on‐
NonCommercial‐ShareAlike?
License.?

Can you answer this question?

True?or?False?

Social Media provides one of
the most effective marketing
channels today – for sales &
service.

2

Yes – it?s true

You can use social media
to offer up some pretty
amazing travel experiences
with real added value for
your clients.
Try these tips to get your clients loving you more

3

Why Foursquare?
? With over 5,000,000 users this
mobile social network is getting
interest around the world
? It?s game play provides new
engaging ways to interact with
customers
? Foursquare is supported with
native apps for Android, iPhone
& Blackberry
? A quick search on Twitter will
show you how popular
Foursquare is
4

Claim your of?ce on Foursquare
With over 7 million stores
and locations in
Foursquare already, you
should ?nd your business
is already listed.

Click here to start
your claim.

Usually it takes up to
2 weeks for the claim
process to ?nish.

5

Add Tips & To Do?s
You can now put a
?Add this to
Foursquare? button
on your website
which creates a To
Do.

Tip!
But you can also
create To Do?s and
Tips on other venues
like hip destinations
or must see places.

7

Create Specials for Visitors that
Check-in

Be creative and offer
something to your
visitors or clients that
checkin

8

Show your visitors how to install
Foursquare on their phone

Foursquare has
mobile apps for
Android, iPhone &
Blackberry

There are also 3rd
party apps for Nokia,
Symbian, Windows
Mobile or even WAP

9

Cross Promote & integrate
Foursquare in all your marketing

Tip! Not?sure?how?to?integrate?your?marke3ng??Then?
email?me?hello@damiensaunders.com 10

6 step guide to
Foursquare
1. Claim your of?ce or hotel on Foursquare
2. Add Tips & Comments to exciting places to visit
3. Create offers for people who check-in to your hotel,
travel of?ce or visitor centre.
4. Show your clients or visitors how to put Foursquare
on their phone
5. Cross promote Foursquare using Twitter, Facebook &
your website
6. Talk to me
Find out more:
http://damiensaunders.com/foursquare
11

So it?s true. Social media
is good for you.
DON?T WORRY! If you?re not ready
to manage this all by yourself.

If you are looking for an expert to
manage your social media marketing,
I provide a personalised social media
strategy tailored to your needs.

Just say hello.
12

Trends in digital
marketing
Ol? Skool Nu Skool
? Print Ads ? Social Media ? Viral
? Magazines ? E-mail ? Blog
? Expos & Trade Shows ? CRM ? Mobile
? Tele-sales ? How to
Videos
? Direct Mail
? Banner Ads
? Radio ? Search
? TV ? SEO

13

Bri3sh?Interac3ve?Media?
Associa3on?‐?Member

t?
Wha t Nex
GET IN TOUCH

Damien Saunders

This?work?is?licensed?under?the?Crea3ve?
Commons?A7ribu3on‐NonCommercial‐ www.whitetshirtdigital.com
ShareAlike?License.?To?view?a?copy?of?
this?license,?visit?h7p://
crea3vecommons.org/licenses/by‐nc‐
sa/3.0/;?or,?(b)?send?a?le7er?to?Crea3ve?
M: +447919110638
Commons,?171?2nd?Street,?Suite?300,? E: hello@damiensaunders.com
San?Francisco,?California,?94105,?USA.
T: damiensaunders

Foursquare is a location-based social networking app that allows users to check-in to places, connect with friends, and discover new places and recommendations. It has over 10 million users worldwide who have checked into over 1 billion venues. The latest version includes new features like time-sensitive recommendations, list discovery, push notifications when nearby friends check in, and adding songs to check-ins. Businesses can offer special deals to nearby Foursquare users and gain insights from user check-in data.

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6 step guide to foursquare for travel professionals

1. Find out more: http://damiensaunders.com/foursquare 6 step guide to Foursquare for Travel Professionals Get started today with social media marketing. This?work?is?licensed?under?the? Crea3ve?Commons?A7ribu3on‐ NonCommercial‐ShareAlike? License.?

2. Can you answer this question? True?or?False? Social Media provides one of the most effective marketing channels today – for sales & service. 2

3. Yes – it?s true You can use social media to offer up some pretty amazing travel experiences with real added value for your clients. Try these tips to get your clients loving you more 3

4. Why Foursquare? ? With over 5,000,000 users this mobile social network is getting interest around the world ? It?s game play provides new engaging ways to interact with customers ? Foursquare is supported with native apps for Android, iPhone & Blackberry ? A quick search on Twitter will show you how popular Foursquare is 4

5. Claim your of?ce on Foursquare With over 7 million stores and locations in Foursquare already, you should ?nd your business is already listed. Click here to start your claim. Usually it takes up to 2 weeks for the claim process to ?nish. 5

6. Create your own brand identity To make it easier to manage your stores and marketing create a new Foursquare account in the name of your brand or client. Tip! Once created, start looking for customers who checkin to your store or neighborhood. 6

7. Add Tips & To Do?s You can now put a ?Add this to Foursquare? button on your website which creates a To Do. Tip! But you can also create To Do?s and Tips on other venues like hip destinations or must see places. 7

8. Create Specials for Visitors that Check-in Be creative and offer something to your visitors or clients that checkin 8

9. Show your visitors how to install Foursquare on their phone Foursquare has mobile apps for Android, iPhone & Blackberry There are also 3rd party apps for Nokia, Symbian, Windows Mobile or even WAP 9

10. Cross Promote & integrate Foursquare in all your marketing Tip! Not?sure?how?to?integrate?your?marke3ng??Then? email?me?hello@damiensaunders.com 10

11. 6 step guide to Foursquare 1. Claim your of?ce or hotel on Foursquare 2. Add Tips & Comments to exciting places to visit 3. Create offers for people who check-in to your hotel, travel of?ce or visitor centre. 4. Show your clients or visitors how to put Foursquare on their phone 5. Cross promote Foursquare using Twitter, Facebook & your website 6. Talk to me Find out more: http://damiensaunders.com/foursquare 11

12. So it?s true. Social media is good for you. DON?T WORRY! If you?re not ready to manage this all by yourself. If you are looking for an expert to manage your social media marketing, I provide a personalised social media strategy tailored to your needs. Just say hello. 12

13. Trends in digital marketing Ol? Skool Nu Skool ? Print Ads ? Social Media ? Viral ? Magazines ? E-mail ? Blog ? Expos & Trade Shows ? CRM ? Mobile ? Tele-sales ? How to Videos ? Direct Mail ? Banner Ads ? Radio ? Search ? TV ? SEO 13

14. Bri3sh?Interac3ve?Media? Associa3on?‐?Member t? Wha t Nex GET IN TOUCH Damien Saunders This?work?is?licensed?under?the?Crea3ve? Commons?A7ribu3on‐NonCommercial‐ www.whitetshirtdigital.com ShareAlike?License.?To?view?a?copy?of? this?license,?visit?h7p:// crea3vecommons.org/licenses/by‐nc‐ sa/3.0/;?or,?(b)?send?a?le7er?to?Crea3ve? M: +447919110638 Commons,?171?2nd?Street,?Suite?300,? E: hello@damiensaunders.com San?Francisco,?California,?94105,?USA. T: damiensaunders

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