際際滷

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MIT + D
Dayeon Kim , Irene Wang
Mikayla Zhang, Ted Huang
Creative Founder| Fall 2019
People who go
out to drink
People are
concerned about
their safety after
going out to drink ?
How often do people go out to drink?
What transportation do people take after drinking out?
When do you usually go home after drinking?
Do they feel safe taking that transportation?
If you could have a service or a product that can improve
your experience, what would that be?
Ryan
Age: 30
Gender: Male
Samantha
Age: 30
Gender: Female
 He feels tired when he
gets drunk.
 He doesnt feel safety if
he take public
transportation when he
is drunk.
 He usually takes Lyft to
home.
 He wants a cheap and
safe way to home.
 She never drinks
outside by herself.
 She feels sick when
shes drunk.
 She takes Lyft to home,
but she doesnt feel
safe.
 She used to chose the
nearby bars that she
could walk home.
Lindsay
Age: 28
Gender: Male
Sindy
Age: 28
Gender: Female
 She dont take public
transportation just to
be safe.
 She used to pulled over
by cops because of
drunk driving, but not
get in trouble.
 She usually takes Uber
to home.
 She prefer an alcohol
tracker.
 She sets budgets for
Uber and drinks.
 She wants foods after
drinking.
 She takes Lyft to home,
but she doesnt feel
safe.
 She wants a buddy
system could 鍖nd
someone who can take
her home safely.
Cee
Age: 34
Gender: Male
 He knows his drinking limit.
 He prefers to ride a Lyft after drinks.
 Limited funds make him consider driving
back home after going out.
 I hope I dont get arrested, hopefully I not too
drunk. I dont get D.U.I., and accident.
Freddy
Age: 23
Gender: Male
 He was caught with a D.U.I. when he was 17.
 I learned my lesson
 If I drink, I will not drive.
 He doesnt know his drinking limit.
 He has no plan to get home before he gets
drunk.
 He will take an Uber or Lyft after he drinks.
Or go to his friends house.
Tisa
Age: 56
Gender: Female
 She never goes out to drink.
 She knows her drinking limit.
 I only drink at home.
David
Age: 26
Gender: Male
 He has planned before he drinks.
 I will get to a comfortable level, not too
drunk.
 He would like to take a Lyft after he
drinks.
 He doesnt remember what happened
after he gets drunk.
Austin
Age: 21
Gender: Female
 She has planned before she drinks.
 She knows her drinking limit.
 She doesnt remember what happened after she is drunk.
 She will take a bus or Uber to go back home.
 I will feel sad and tired after I drunk.
Process Summary
(Things That Worked and
didnt work )
Other LocationIdeal Location
Other IntervieweesIdeal Interviewees
PatternsKey Findings
 Some people plan their night out before go out to drink, some people just go with
鍖ow, either way, most of them cant remember things after if they get drunk
 Most participants know their drinking limit
 Most people would take Uber or Lyft home
 Limited funds is the only reason for two people to choose to drive home
sometimes after out drinking
For Future Improvements
 Incentive
 Question
 Location & Recruiting
THANK YOU!

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Mit+d week 1

  • 1. MIT + D Dayeon Kim , Irene Wang Mikayla Zhang, Ted Huang Creative Founder| Fall 2019
  • 2. People who go out to drink People are concerned about their safety after going out to drink ?
  • 3. How often do people go out to drink? What transportation do people take after drinking out? When do you usually go home after drinking? Do they feel safe taking that transportation? If you could have a service or a product that can improve your experience, what would that be?
  • 4. Ryan Age: 30 Gender: Male Samantha Age: 30 Gender: Female He feels tired when he gets drunk. He doesnt feel safety if he take public transportation when he is drunk. He usually takes Lyft to home. He wants a cheap and safe way to home. She never drinks outside by herself. She feels sick when shes drunk. She takes Lyft to home, but she doesnt feel safe. She used to chose the nearby bars that she could walk home.
  • 5. Lindsay Age: 28 Gender: Male Sindy Age: 28 Gender: Female She dont take public transportation just to be safe. She used to pulled over by cops because of drunk driving, but not get in trouble. She usually takes Uber to home. She prefer an alcohol tracker. She sets budgets for Uber and drinks. She wants foods after drinking. She takes Lyft to home, but she doesnt feel safe. She wants a buddy system could 鍖nd someone who can take her home safely.
  • 6. Cee Age: 34 Gender: Male He knows his drinking limit. He prefers to ride a Lyft after drinks. Limited funds make him consider driving back home after going out. I hope I dont get arrested, hopefully I not too drunk. I dont get D.U.I., and accident.
  • 7. Freddy Age: 23 Gender: Male He was caught with a D.U.I. when he was 17. I learned my lesson If I drink, I will not drive. He doesnt know his drinking limit. He has no plan to get home before he gets drunk. He will take an Uber or Lyft after he drinks. Or go to his friends house. Tisa Age: 56 Gender: Female She never goes out to drink. She knows her drinking limit. I only drink at home.
  • 8. David Age: 26 Gender: Male He has planned before he drinks. I will get to a comfortable level, not too drunk. He would like to take a Lyft after he drinks. He doesnt remember what happened after he gets drunk.
  • 9. Austin Age: 21 Gender: Female She has planned before she drinks. She knows her drinking limit. She doesnt remember what happened after she is drunk. She will take a bus or Uber to go back home. I will feel sad and tired after I drunk.
  • 10. Process Summary (Things That Worked and didnt work )
  • 13. PatternsKey Findings Some people plan their night out before go out to drink, some people just go with 鍖ow, either way, most of them cant remember things after if they get drunk Most participants know their drinking limit Most people would take Uber or Lyft home Limited funds is the only reason for two people to choose to drive home sometimes after out drinking
  • 14. For Future Improvements Incentive Question Location & Recruiting