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Measuring the Impact of Multimedia Design
on Situational Interest of Learners
Study
?

?

?

?

SIS-MM

Situational Interest: how the immediate environment
influences your interest

1.

The multimedia presentation was interesting.

2.

The multimedia presentation grabbed my attention.

Two types: Triggered (initiating, enjoyable) & Maintained
(prolonged, meaningful)

3.

The multimedia presentation was often entertaining.

4.

The multimedia presentation was so exciting, it was
easy to pay attention.

5.

What I learned in the multimedia presentation is
fascinating to me.

6.

I am excited about what I learned in the multimedia
presentation.

Context: Online continuing education training for
emergency medical personnel
Impact: Combination of Redundancy & Modality had the
most impact on SI
?

AN: 3.147 (SI-T), 3.43 (SI-M)

7.

I like what I learned in the multimedia presentation.

?

AT: 3.732 (SI-T), 3.815 (SI-M)

8.

I found the multimedia presentation interesting.

9.

What I studied in the multimedia presentation is useful
for me to know.

10.

The things I studied in the multimedia presentation are
important to me.

11.

What I learned in the multimedia presentation can be
applied to my job.

12.

I learned valuable things in the multimedia
presentation.

?
?

ANT: 3.628 (SI-T), 3.973 (SI-M)

Implications
?

Repetition studies

?

Relationship between combining principles

?

Influence of segmenting

?

Variance of pretest format

Tonia A. Dousay, Ph.D.
Instructional Technology
University of Wyoming
tdousay@uwyo.edu
http://www.uwyo.edu/profstudies/instech/

1

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Measuring the Impact of Multimedia Design on Situational Interest of Learners

  • 1. Measuring the Impact of Multimedia Design on Situational Interest of Learners Study ? ? ? ? SIS-MM Situational Interest: how the immediate environment influences your interest 1. The multimedia presentation was interesting. 2. The multimedia presentation grabbed my attention. Two types: Triggered (initiating, enjoyable) & Maintained (prolonged, meaningful) 3. The multimedia presentation was often entertaining. 4. The multimedia presentation was so exciting, it was easy to pay attention. 5. What I learned in the multimedia presentation is fascinating to me. 6. I am excited about what I learned in the multimedia presentation. Context: Online continuing education training for emergency medical personnel Impact: Combination of Redundancy & Modality had the most impact on SI ? AN: 3.147 (SI-T), 3.43 (SI-M) 7. I like what I learned in the multimedia presentation. ? AT: 3.732 (SI-T), 3.815 (SI-M) 8. I found the multimedia presentation interesting. 9. What I studied in the multimedia presentation is useful for me to know. 10. The things I studied in the multimedia presentation are important to me. 11. What I learned in the multimedia presentation can be applied to my job. 12. I learned valuable things in the multimedia presentation. ? ? ANT: 3.628 (SI-T), 3.973 (SI-M) Implications ? Repetition studies ? Relationship between combining principles ? Influence of segmenting ? Variance of pretest format Tonia A. Dousay, Ph.D. Instructional Technology University of Wyoming tdousay@uwyo.edu http://www.uwyo.edu/profstudies/instech/ 1