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Effect of Multimedia
Design Principles on
Situational Interest of
    Adult Learners
      Tonia A. Dousay
       January 25, 2013
Cognitive Theory of Multimedia
              Learning
 Multimedia                      Sensory                                                                 Long-Term
Presentation                     Memory        Working Memory                                             Memory


                                                                                           integrating

   words                          ears     sounds                        verbal model
               media selection




                                                    media organization
                                                                                                            prior
                                                                                                         knowledge



  pictures                        eyes     images                        pictorial model




                                                                                                                2
Multimedia Design Principles
Principle    Description
multimedia   text combined with content-related images

modality     narration is used instead of written text in
             animations
redundancy   do not duplicate spoken words or narration

segmenting   break down lessons into smaller parts


                                                            3
Multimedia Design Treatments
Screen Title                       Animation-Narration-Text




                       Animation




        Summary Text


                                                   4
Situational Interest



Triggered   Enjoyable   Maintained   Meaningful




                                                  5
Analysis of Variance
What are the effects of the modality and redundancy design principles on
Situational Interest-triggered?

Source         SS        df       MS          F         p      partial 侶2

Between       6.352           2    3.176     4.269     .017        .079

Within       73.646        99       .744

Total        79.998      101




                                                                       6
Analysis of Variance
What are the effects of the modality and redundancy design principles on
Situational Interest-maintained?

Source          SS        df       MS          F         p      partial 侶2

Between        5.623           2    2.811     5.145     .007        .094

Within        54.096        99       .546

Total         59.719      101




                                                                         7
Analysis of Variance
What are the effects of media designed to affect situational interest on
learner achievement?

Source          SS         df       MS          F         p      partial 侶2

Between          .008           2    .004       .003      .997       .000

Within       135.012        99      1.364

Total        135.020       101




                                                                           8
SIS-M Results by Group
                       4.5
                                                                       3.973
                        4                     3.732 3.815      3.628
                                     3.43
                       3.5   3.147
Situational Interest




                        3
                       2.5
                        2                                                       Triggered
                                                                                Maintained
                       1.5
                        1
                       0.5
                        0
                              narration           text         narration-text
                                            Design Treatment

                                                                                             9
Implications
O Repetition studies
O Relationship between combining principles
O Influence of segmenting
O Variance of pretest format




                                              10

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Final Dissertation Defense

  • 1. Effect of Multimedia Design Principles on Situational Interest of Adult Learners Tonia A. Dousay January 25, 2013
  • 2. Cognitive Theory of Multimedia Learning Multimedia Sensory Long-Term Presentation Memory Working Memory Memory integrating words ears sounds verbal model media selection media organization prior knowledge pictures eyes images pictorial model 2
  • 3. Multimedia Design Principles Principle Description multimedia text combined with content-related images modality narration is used instead of written text in animations redundancy do not duplicate spoken words or narration segmenting break down lessons into smaller parts 3
  • 4. Multimedia Design Treatments Screen Title Animation-Narration-Text Animation Summary Text 4
  • 5. Situational Interest Triggered Enjoyable Maintained Meaningful 5
  • 6. Analysis of Variance What are the effects of the modality and redundancy design principles on Situational Interest-triggered? Source SS df MS F p partial 侶2 Between 6.352 2 3.176 4.269 .017 .079 Within 73.646 99 .744 Total 79.998 101 6
  • 7. Analysis of Variance What are the effects of the modality and redundancy design principles on Situational Interest-maintained? Source SS df MS F p partial 侶2 Between 5.623 2 2.811 5.145 .007 .094 Within 54.096 99 .546 Total 59.719 101 7
  • 8. Analysis of Variance What are the effects of media designed to affect situational interest on learner achievement? Source SS df MS F p partial 侶2 Between .008 2 .004 .003 .997 .000 Within 135.012 99 1.364 Total 135.020 101 8
  • 9. SIS-M Results by Group 4.5 3.973 4 3.732 3.815 3.628 3.43 3.5 3.147 Situational Interest 3 2.5 2 Triggered Maintained 1.5 1 0.5 0 narration text narration-text Design Treatment 9
  • 10. Implications O Repetition studies O Relationship between combining principles O Influence of segmenting O Variance of pretest format 10