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- 1. THE WORLDS GREATEST MUSIC MAGAZINE
- 2. Circulation 64,596 Readership 369,000 abc1 profile 73% Median Age 32 male/female 70%/30% ABC Jan-Jun 12 NRS AprilSept 12 what is Q? Q is the UKs No. 1 actively-purchased music magazine. Q is about quality and character. Qs readers prize its lavish photography, in-depth reporting and sense of humour. Q is about authority and opinion. It stands for the music that matters, the stars who make it and the people who love it. Q is trusted and influential. A positive review in Q can make a bands career and Qs major interviews reverberate around the world. Q gets unparalleled access to the biggest stars in rock and roll. Qs audience is younger and more affluent than any other music monthly. THE WORLDS GREATEST MUSIC MAGAZINE Q voted magazine of the year at Record of the Day Music Journalism and PR Awards 2012
- 3. The READER excited, engaged readers Chris is 29 years old and lives in Leeds. Music is more important to him than anything else. Its at the centre of his social life. It soundtracks all the best moments in his life. Its his identity, his social currency and his world. Chris lives for gigs, festivals, and those electrifying moments of togetherness that only music can provide. He is the one who sorts out gig tickets for his friends, turns them on to new bands and sets up the big festival weekend. His tastes are mainstream eclectic the big stadium acts like Muse or Noel Gallagher mixed with the best of genres spanning rock and electronica, plus the finest discoveries from musics past. Chris works in a professional job and finally has the money and time to indulge his music habit to the full. He lives with a partner (no kids yet) who is similarly music-mad. He is discovering quality in all areas, from sound systems to deluxe reissues to cars, travel and clothes. Chris loves technology he was first with the iPod, iPhone, iPad and now streaming music services. He downloads music but still prefers to own CDs. And he spends more on music than anything else: a big-ticket gig every week or so, six albums a month plus a Spotify subscription and countless on-the-go downloads. THE WORLDS GREATEST MUSIC MAGAZINE
- 4. why advertise? Q readers are affluent 73% are ABC1 with high disposable income and they lead opinions. In fact, Q has the second highest ABC1 out of the whole mens market.* Q is a truly multi-media property which extends from the print magazine into Q Online, Q Radio, live events and the world-famous Q Awards. Q has over 25 years of heritage a quarter-century of trust and credibility earned by tirelessly setting the agenda in rock and roll. Q has an extremely high brand influence score of 73%, greater than both GQ and Esquire. Q readers exercise a strong influence on their friends and family creating a strong multiplier effect for advertisers. Q is an official partner of Europes biggest music event, the Glastonbury Festival meaning that only Q can bring you exclusive access to the Festival via its acclaimed Official Review. THE WORLDS GREATEST MUSIC MAGAZINE *NRS AprilSept 12 data
- 5. music sounds better with Q Q is the magazine that brings music alive. It draws together the biggest stars, the most exciting phenomena, the new artists that matter and a healthy dose of irreverence to create an unmissable widescreen picture of whats really happening in rock and roll right now. Qs reviews section is the ultimate critical overview of music. And magazines unrivalled access brings its readers up close and personal with the stars who set the agenda. Q is the ultimate rock and roll read. Andrew Harrison Editor mission statement THE WORLDS GREATEST MUSIC MAGAZINE
- 6. brand extensions WELCOME TO QS WORLD The Q Awards Every year Q hosts the most glittering array of rock and roll starpower in the music calendar. Sir Paul McCartney, U2, Coldplay, the Gallaghers, Blur and Amy Winehouse are among our legendary guests. The Awards generate priceless PR profile for artists and commercial partners alike, in the national press and beyond. THE WORLDS GREATEST MUSIC MAGAZINE
- 7. brand extensions THE WORLDS GREATEST MUSIC MAGAZINE Q Radio Playing an eclectic mix of the best in rock and discovering the most exciting new artists, Q Radio reaches 162,000 people a week. The station hosts intimate live sessions with stars incuding Noel Gallagher and Emeli Sand辿. Q iPad A brand-new interactive tablet edition launched in August 2012, making Q available worldwide instantly to an audience of millions. Opportunities for advertisers include bespoke embedded video content, picture exclusives and more.
- 8. 351,953 unique users 589,414 page impressions 20,000 email subscr ibers 65,038 Twitter followers Rajar Q3 2012 Stats as of Aug 2012 Q social media With an amazing 61,000 followers on Twitter (@QMagazine) and 30,000 Facebook likes, Q keeps in touch with its readers all day, every day. Q uses social media to drive readers to different parts of the Q brand, sparking debate and sharing our content. Q Online With 351,953 unique users and 589,414 page impressions, www.qthemusic.com is a powerhouse hub for music fans providing news, exclusive interviews and video content, hot new music and ample opportunities for innovative commercial partnerships. THE WORLDS GREATEST MUSIC MAGAZINE
- 9. Influence THE UKS NO.1 MUSIC MAGAZINE BRAND INFLUENCE Qs specialist depth of knowledge and authority in the music world make it a powerful influencer. In a recent survey, readers scored Q at 73%, higher than either GQ or Esquire. And the average Q reader is more likely to influence their peers when it comes to choices on financial services, food, toiletries and more EDITORIAL INFLUENCE Q gets the stars other artists cant reach. When Blur reunited for the last time on 2012 they gave Q unprecedented access over a three-month period to build up a unique portrait of one of Britains most beloved bands. READER INFLUENCE Music is at the centre of British culture, and Q readers lead opinion across all areas of their lives not just rock and roll. Q readers are much more likely to rate as influential consumers compared to all other men making them a highly desirable audience to target. THE WORLDS GREATEST MUSIC MAGAZINE Notable consumer brands that have used Q in the last 12 months include:
- 10. Case study National Express partnership with Q Campaign objective - Make a connection with the audience and encourage people to get the most out of music events and ultimately buy coach tickets! Rock and Roll to Reading with the hives! ways to reach a festival. Dont just sit there feeling stressed, take a trip on the National Express, informed The Divine Comedy in 1999. And they were right. On the festivals final day, when everybody else is abstaining in advance of their long slogs home, National Express travellers can imbibe away until their heart is content, secure in the knowledge theyll be delivered safely home by somebody more knowledgeable (and less tired) than them agency feedback - With Q we truly delivered the link between the National Express festival journey and the event - this was shown through the large number of competition entrants from our Musical Carefree audience. The fact that we managed to get The Hives to play a gig on a National Express coach on the way to Reading Festival was fantastic and provided great content for National Express social media feeds!- Scott Braniff, Investment Director at MPG THE WORLDS GREATEST MUSIC MAGAZINE CREATIVE CONCEPT The Ultimate Rock n Roll VIP Rockstar experience to Reading & Leeds with National Express. Q and National Express partnered to create the ultimate competition to win seats on the special Rock & Roll to Reading coach. Winners of this competition get their own private gig with The Hives on a National Express coach to Reading. Activity l The Hives performing a private gig on-board a National Express coach on the way to Reading Festival l 2 x SP advertorials to encourage readers to enter and to review the gig l Online advertorials, newsletters, solus newsletters and directional media plus social media integration. QPromotion Want to win tickets for you and your mates to Reading and your own personal on-the-road gig with The Hives? TRead on to see how National Express is making it happen he festival journey is a long and arduous one. A bleak, remorseless trek which involves getting hopelessly lost down country B roads, minutes after the headlining set has begun; standing in cattle-truck- like trains that not even Mussolini could run on time; hopping on generous free transport that unceremoniously dumps you miles from the site, leaving you to trudge in Somme-style conditions to get there. Imagine, then, a coach service that drops you inside the festival site and then picks you up three days later. A comfortable and reassuringly green mode of transport, packed with bonhomie-addled festival goers just like yourself. Plus drivers who actually know where theyre going This summer National Express will be ferrying festival revellers to musical beanfests from Leeds to Latitude. Not only that, but theyre also offering one lucky Q reader (plus four of his/her chums) the chance to travel by coach to The Reading Festival, where there are over 200 artists appearing. And on the way theyll receive their very own private gig, performed by Swedish garage-rockers The Hives. Whether youll be partying with Pelle Almqvist and co or not (The Hives new album Lex Hives is out 4 June), one things certain: National Express is one of the most relaxed win a privaTe hives gig! With their self-aggrandising between-song commentary, matching black-and-white outfits and incendiary punk racket, The Hives remain one of the most thrilling live acts on the planet. National Express is giving one Q reader and four of their friends the chance to watch their very own private Hives gig at Reading Festival, travelling there aboard the National Expresss Rock & Roll service. Head to www. Qthemusic.com/nationalexpress and answer the question for your chance to win**. To see the full line-up and for more information on The Reading Festival 2012 go to www.readingfestival.co.uk visiT naTionalexpress.com/evenTs or call 08717 81 81 81* PhotograPh: annika berglund *calls cost 10P Plus network extras **entrants must be 18 or over. For Full terms and conditions go to Qthemusic.com/nationalexPress
- 11. THE WORLDS GREATEST MUSIC MAGAZINE Ad Schedule Feb 2013 March 2013 April 2013 May 2013 June 2013 July 2013 Aug 2013 Sep 2013 Oct 2013 Nov 2013 Dec 2013 Jan 2014 business 28 Dec 2012 29 Jan 2013 26 Feb 2013 26 March 2013 30 April 2013 28 May 2013 25 June 2013 30 Jul 2013 27 Aug 2013 24 Sept 2013 29 Oct 2013 26 Nov 2013 7 Dec 2012 08 Jan 2013 05 Feb 2013 05 March 2013 09 April 2013 03 May 2013 04 June 2013 09 July 2013 05 Aug 2013 03 Sept 2013 08 Oct 2013 05 Nov 2013 Cover Date On Sale Copy Deadline Ad specs Trim 285 x 220 Bleed 291 x 226 Type 265 x 200 Trim 285 x 108 Bleed 291 x 114 Type 265 x 93 Trim 142 x 220 Bleed 148 x 226 Type 136 x 200 Type 130 x 100 Trim 285 x 70 Bleed 291 x 73 (RH) Type 265 x 60 Full PAGE HALF PAGE VERTICAL Half page horizontal 1/4 page box 1/4 page vertical advertising rates DISPLAY Full page fh 贈10,072 Full page rop 贈9,156 half page 贈5,036 ibc/ obc 贈11,902 dps fh 贈19,136 dps ROP 贈17,396 advertorials Full page 贈11,902 DPS 贈22,615 HALF PAGE 贈6,547 PRODUCTION Please contact your Creative Solutions Salesperson for Production Rates INSERTSB ound-in 贈65 CPT tip-on 贈65 CPT loose insert 贈45 CPT
- 12. contact editor editorial team Andrew Harrison senior EDITOR Matt Mason associate editor (digital) Paul Stokes associate editor (production) Simon McEwan advertising HEAD OF MAGAZINES Clare Chamberlain ASSOCIATE MEDIA DIRECTOR Fiona Senior BRAND DIRECTOR Rob Walsh 0207 295 8591 PRODUCTION Claudine Platt 020 7241 8265 REGIONAL SALES OFFICE MEDIA SALES NETWORK Katherine Brown 0161 868 3218 CLASSIFIED Karen Gardiner 01733 468288 LOOSE INSERTS Howard Foster 0161 868 3214 Music Manager Martin Bojtos 0207 295 5427 FILM Manager Liz Harriott 0207 295 8560 Games and consumer manager Stephen Jobling 0207 208 3702 editorial contact number 0207 295 5000 CREATIVE SOLUTIONS manager Stefanie Daniels 0207 295 5483 Creative Solutions Manager Ariana Dunne 0207 295 8589 Creative Solutions director Tayba Hussain 0207 295 6741 Live Music & Media planner Joel Hopkins 0207 295 5474 THE WORLDS GREATEST MUSIC MAGAZINE