CMA - 2014 Connect with Country Deck - Partnerships
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This document discusses country music fans and the Country Music Association's (CMA) efforts to connect with them. It notes that 42% of American adults are country music fans, country stations often rank highly in their markets, and country fans are very brand loyal. It then provides details on the CMA's social media presence and major events like the CMA Music Festival and CMA Awards show, highlighting large viewership and attendance numbers.
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At an awards night, Jack Hendricks, a rugged buffalo hunter, stands in the spotlight, clutching the Territorian of the Year trophy. Applause echoes, but in the haze of flashbulbs and swirling voices, he glimpses Holden in the crowd, the man who has turned Jack’s life into fiction.
Jack’s story unfolds—his reckless charm, his fling with Merle, and the three months he survived alone in the Kimberlies, a feat that made him a legend. Holden, desperate for stardom, latches onto this legend, shaping it into a hit film. Jack, lost between admiration and resentment, watches Holden’s version of him take on a life of its own.
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- 2. THE COUNTRY IS IN LOVE WITH COUNTRY ? 42% of American adults are Country Music fans. ? 42% of Country radio listeners reside in the top 25 DMAs. ? In 90% of all DMA markets, a country formatted station is ranked in the top 5 of the market. ? 43% of adults who identify themselves as brand loyal are Country fans, which is more than any other genre. COUNTRY MUSIC CONSUMERS BY STATE Numbers published by CMA as of 2014. Source: GfK MRI National Average Share Above National Average Share Less than National Average Share Average level - 42% Minimum level for any one state - 26%
- 3. MILLIONS OF PROSPECTS – MULTIPLE CHANNELS CMA FACEBOOK ……………………………… CMA TWITTER ………………………………… CMA MOBILE ……………………………………... CMA E-NEWS …………………………………….. CMA AWARDS ……………………………………. CMA MUSIC FESTIVAL TV SPECIAL …….. CMA COUNTRY CHRISTMAS TV SPECIAL CMA WEBSITE …………………………………….. CMA INSTAGRAM……………………………….. 1,501,692 likes 359,058 followers 73,492 subscribers 163,455 subscribers 16,600,000+ television viewers 8,300,000 avg. television viewers 7,300,000 television viewers 3.5 MM visitors annually 20,100 followers Updated 12/2013
- 4. 2013 CMA MUSIC FESTIVAL PARTNER RECAP
- 5. DOWNTOWN NASHVILLE The seven destinations, including the new Transitions Performance Park and AT&T U-verse Fan Fair X, provided nonstop entertainment across downtown Nashville!
- 6. AT&T U-Verse FAN FAIR X A record-breaking 65,000 visitors attended Fan Fair X, located in Nashville’s new Music City Center. The venue nearly tripled the size of the former space, creating room for new exhibits, additional stages, and attractions.
- 7. CMA MUSIC FESTIVAL 2014 There are already signs that we will be rewriting the attendance records next year. By the end of this year’s Festival, more than half of the tickets available for CMA Music Festival 2014 had been sold – that’s 79 percent above sales in 2012. “This is something that we will always remember and hope that we get to do again! I want to thank y'all and Wrangler again for this experience....I loved every tiring whirlwind moment!” – Wrangler Trip Winner “Nashville was so much fun, so much exciting entertainment everywhere we went-even in the rain we were never at a loss for something to do. We can't wait to go back next year...I keep entering every contest I can find!” – Kidde Trip Winner “My mom and I had a FANTASTIC trip and are both so thankful for that experience! It has always been a dream of mine to get to go… so what better of a trip and lifetime experience than this one!!!” – Texaco Trip Winner
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- 11. www.cmaworld.com One Music Circle South Nashville, TN 37203