I am passionate about building brands that are embraced by the customers. My 18 years of marketing and sales experience in the consumer goods industry and in financial services have taught me to relentlessly represent the 'voice of the customer' in order to create solutions that will meet their needs and grow our business
Specialties: customer research, international advertising campaigns, sales promotion, sport sponsorship activation, marketing strategy, global brand management, product development, formula 1 marketing, loyalty programme (NPS)
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