First and foremost I am a problem solver.
In the past I called myself a creative strategist or strategic creative. People have called me a social strategist, digital tactician, cultural editor and community manager. However these titles are arbitrary.
What I'm good at is creating relevant communication ideas by navigating a brand's cultural / competitive landscape whilst understanding the existing consumer behaviours.
Communication ideas could manifest as a different strategy, a new tactic, an event, an app, a new approach to consumer engagement or a reappraisal of internal communication. It just depends on what the objective is.
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