Marketing executive with 20+ years of marketing and advertising experience. Having held many diverse positions (media buying, marketing & advertising planning, research, production) - depth of knowledge runs deep. Most recently served as Vice President of Strategy and Analysis at Harte Hanks leading a team supporting nationwide Retailers and Fortune 500 clients to execute successful CRM strategies delivering strong key performance metrics, revenue and profit growth.
Credentials:
* Multi-Channel Database Marketing * Acquisition & Reactivation * Retention & Loyalty Programs
* CRM * Marketing Analytics * Communication Planning * Sales Forecasting * Budget Optimization * E-mail...
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