University courses in statistics (probability theory, study design, sample theory and quantitative analysis) brought me to the quantitative market research. My first step in my career focused on data collection.
Cooperation with customers primarily in media and research companies increased my understanding of the field and soon I was an active part in the analytical process. For some customers, I had the opportunity to perform some analytical tasks. I was excited to participate in more than just data collection.
Well-executed projects with a new customers gave me the chance to practice more of my knowledge. This finally opened up the opportunity to work with complete market research. I ...
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