Brand2d logo questionnaire
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The company is seeking a new logo to help accomplish their goal of long-term growth. They want the logo to convey a message that differentiates them from their main competitors by targeting their customer base of a certain age range. The logo should best describe the company's services and products through specific imagery and messaging while staying within the company's brand colors and suiting primary uses like print or web through an appropriate orientation and typography style.
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The combination of the main product and ancillary texts is effective because they link well together through consistent themes and design elements. The song's theme of being "Written in the Stars" is reflected in the dark colors of the ancillary texts. Additionally, the font style matches that used on the original artist's materials. All of the ancillary texts maintain a consistent grey and black color scheme to reinforce the theme. Imagery from the music video is also included in the ancillary texts to closely link all elements.Presentation3
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The student used various media technologies at different stages of their project. They used Final Cut Express HD to edit their music video, adding cuts, angles, and other techniques to fit the urban genre. They researched other urban music videos on YouTube to understand conventions of the genre. All of their work was organized on a blog for easy access and embedding of examples. Photoshop was used to create ancillary texts, where tools like the shape and lasso tools were used to cut out and refine self portrait images from the video for a advertisement and digital package.Presentation1
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The combination of the main product and ancillary texts is effective because they link well together through consistent themes and design elements. The song's theme of being "Written in the Stars" is reflected in the dark colors of the ancillary texts. Additionally, the font style matches that used on the original artist's materials. All of the ancillary texts maintain a consistent grey and black color scheme and font colors of white, blue, yellow, and green to be noticeable and eye-catching. Images from the video were also included in the ancillary texts to further link them together.Questionnaire results
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The document lists 60 different shots from a film or video production, identifying the shot type and length of each shot in seconds. The shots include establishing shots, long shots, medium close ups, cross cuts, over the shoulder shots, worms eye view, low angle shots, high angle shots, close ups, birds eye view, zoom/reverse zoom, extreme close ups, pan shots, and transitions between shots. Shot lengths range from 0.01 seconds to 3.24 seconds.Similar to Brand2d logo questionnaire (20)
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- 1. LOGO QUESTIONNAIRE COMPANY RELATED QUESTIONS: 1. How would you describe your services and/or products? 2. What are the long term goals of your company? 3. Why do you want a new logo? (if you already have one) What do you want your new logo to accomplish?
- 2. 4. Who are your main competitors?(provide links if available) 5. How are you different from your competitors? 6. What’s the age range of your target customer base? PROJECT BASED QUESTIONS: 7. Do you have a tag line? If so, would you like it stated alongside your logo? 8. Do you have any specific imagery in mind for your logo? 9. Do you have any color preferences, or existing brand colors? 10. Do you have any colors that you do not wish to use?
- 3. 11. What adjectives should best describe your logo? 12. What feeling or message do you want your logo to convey to those who view it? 13. How do you prefer your logo to be worded or written out? Example: branddesigndevelopment or brand design development 14. How would you like the typography to appear? Example: script, bold, light, hand drawn, custom lettering 15. Where will you logo be used? Example: print, web… 16. Where will your logo primarily be used? If the primary usage is for the web, typically horizontal logos work best. 17. What’s your preferred deadline, time frame or exact date of completion?
- 4. 18. Budget? 19. Would you like any addition design services to be packaged with your new logo? Example: business cards, envelops, letterheads, etc. 20. What logos appeal to you and why?