What's behind the door? World Usability Day meetup Budapest
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Lecture about information scent, the way designers create signs on toilet doors, and how we can improve that by user centered design.
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What's behind the door? World Usability Day meetup Budapest
- 4. Population: 200.000 Students: 53.000 Hanze University of applied sciences:25.000 World Cycling City 57% of journeys by bicycle Eurosonic Music Festival @martinspecken #wud15
- 5. Students here tonight: Industrial Product Design Human Technology @martinspecken #wud15
- 6. Raise your left arm for female toilet Raise your right arm for male toilet perception quiz
- 7. @martinspecken #wud15 Raise your left arm for female toilet Raise your right arm for male toilet ready?
- 9. Raise your left arm for female toilet Raise your right arm for male toilet @martinspecken #wud15
- 10. female toilet Cue: Keyword Possible problem: Language @martinspecken #wud15
- 11. ready?
- 13. Raise your left arm for female toilet Raise your right arm for male toilet @martinspecken #wud15
- 14. Cue: Image Possible problem: Interpretation of the image Beautiful architecture, but low quality metaphore male toilet @martinspecken #wud15
- 16. ready?
- 18. Raise your left arm for female toilet Raise your right arm for male toilet @martinspecken #wud15
- 19. Cue: Keyword as metaphore Possible problem: Interpretation of the keyword Needs other door for context male toilet @martinspecken #wud15
- 21. ready?
- 23. Raise your left arm for female toilet Raise your right arm for male toilet @martinspecken #wud15
- 24. Cue: Image Possible problem: Interpretation of the image Is this a toilet at all? male toilet @martinspecken #wud15
- 25. mixed toilet both answers are right @martinspecken #wud15
- 26. ready?
- 28. Raise your left arm for female toilet Raise your right arm for male toilet @martinspecken #wud15
- 29. Cue: Image Keyword Toilet Possible problem: Visibility (small image and text) Same keyword for male and female toilet male toilet @martinspecken #wud15
- 31. ready?
- 33. Raise your left arm for female toilet Raise your right arm for male toilet @martinspecken #wud15
- 34. Cue: Keyword HEEREN (= Gentlemen) Possible problem: Position keyword Visibility (shadow) (Old) language male toilet @martinspecken #wud15
- 36. ready?
- 38. Raise your left arm for female toilet Raise your right arm for male toilet @martinspecken #wud15
- 39. female toilet Cue: Keyword LADIES Image Possible problem: Language Male and female in the image @martinspecken #wud15
- 41. ready?
- 43. Raise your left arm for female toilet Raise your right arm for male toilet @martinspecken #wud15
- 44. Cue: Keyword Senor (= Man) in 2 languages Possible problem: Image or text? Language male toilet @martinspecken #wud15
- 46. ready?
- 48. Raise your left arm for female toilet Raise your right arm for male toilet @martinspecken #wud15
- 49. female toilet Cue: Keyword (Sophie) Female font Possible problem: Interpretation of the keyword Language e is missing @martinspecken #wud15
- 51. FINAL TOILET SIGN Shout male or female First one right wins the prize Independent judge will decide
- 52. ready?
- 54. female toilet Cue: Image Possible problem: Interpretation of the image Almost the same as the male toilet sign > @martinspecken #wud15
- 56. FC Groningen stadium Keyword (HEREN 4) Heren = men Number (meeting point) Image Male toilet user (fan of FC) In toilet environment While using the toilet
- 57. @martinspecken #wud15 3 meter heigh doors
- 58. Possible improvements Keyword language in both Dutch and English Pictures on inside of the doors
- 59. Animals follow physical scent to look for food Information scent @martinspecken #wud15 Humans follow online scent1 to look for information 1: Information Scent as a Driver of Web Behavior Graphs:Results of a ProtocolAnalysis Method for Web Usability (S.K. Card et al., 2001)
- 60. Online scent trail based on related cues Sight Key words Images Link descriptor Contextual clues Positioning in window Grouping Lines Shapes Colors Etc. @martinspecken #wud15
- 61. Methods our students will use during internship at your company @martinspecken #wud15
- 63. Questioning users What will happen when you click/touch that icon? @martinspecken #wud15
- 65. What is the best keyword? @martinspecken #wud15
- 66. How do the users group information? @martinspecken #wud15
- 68. Built prototype @martinspecken #wud15 Test prototype with users
- 69. So, make sure it is clear to everyone whats behind the door. Thanks for your attention http://www.slideshare.net/martinspecken
- 70. Martin Specken Hanze University of Applied Sciences Industrial Product Design & Human Technology m.j.specken@pl.hanze.nl @martinspecken #hanze