Matt Mayfield has worked for over 20 years in applied research across the domains of design, consumer behavior, product/service strategy, and computing technology for fortune 500 companies.
As a consultant, developer, and educator, he has identified and shaped compelling product/service opportunities in several industries including wireless communication, medical products, housewares, consumer electronics, fast food, and air travel. Through an emphasis on multidisciplinary insight, repeatable processes, and a bias towards action, Matt is passionate about making sense of market spaces and helping organizations envision and evaluate potential futures.
Matt is currently the Assistant Dea
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designstrategynew product developmentuser researchinstitute of designinnovationproduct developmentnpdplanningframeworknew product planninginsightinterpretationdatafuzzy front endproduct strategy
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