Hugo has extensive commercial experience in major pharmaceutical multinational companies across Latin America (Marketing, Sales, Sales Force Effectiveness, Training and Business Intelligence).
He has a thorough knowledge of the Latin American region, in particular the two main markets: Brazil and Mexico, where he has been instrumental in the development of the private and government channels.
Hugo is a well-rounded professional that has spearheaded the implementation of patient-centric programs across the region, aimed to evolve the traditional Pharma commercial model to improve the value proposition of the portfolio under his responsibility.
As a result of his experience and achieve...
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