Personal Information
Occupation
Consultant
Industry
Consulting / Advisory
Website
About
At QDI, we think of ourselves a little like Sherlock Holmes, except we are go-to-market detectives who help companies accelerate the adoption of new products. We assist you in creating:
Products and overall value propositions – benefits and costs – that are a winning fit for your target markets
Channels capable, equipped, and motivated to support your marketing effort
Effective positioning that communicates value to your customers
Contact Details
Tags
qdi strategies
marketing strategy
market research
channels
value capture
customer experience
channel strategy
construction equipment
distribution strategy
consulting
value
channel conflict
dealers
distributors
value proposition
market shift
growth strategy
equipment
demand curve
channel management
brand strategy
power tools
marketing
home depot
marketing channels
behavioral segmentation
segmentation
case studies
go-to-market strategy
voice of the customer
discovery research
innovation
life cycle
research
customer journey maps
tips
customer journey
steve bassill
discovery ressearch
b2b marketing
direct versus distributor
ace
lowes
hardware stores
product line
market segments
market share
likelihood to purchase
innoavation
trucks
europe
market assessment
pricing
market size
fuel efficiency
tires
See more
Users following Michael Barr