Media Kits & Kaboodles
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Part of a presentation given to a CPRS student group at the University of Calgary on February 23, 2010
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Media Kits & Kaboodles
- 1. Media Kits & Kaboodles Mike Spear Director of Corporate Communications Genome Alberta Twitter: @mikesgene Blog: www.genomealberta.ca/blogs Facebook: Mike Spear or http://facebook.genomealberta.ca
- 2. Former journalist with a CBC President's Award, Farm Writers' Award, CBC Peer award and several RTNDA awards for my programs or newsrooms Producer of Olympic coverage, election specials, drama, and music specials, Executive Producer and Program Manager Published in peer-reviewed journals Part of our National genetics and society team Part of the social media advisory board for BIO in Washington, D.C.
- 3. General BA with an emphasis on History, football, and PhysEd Partially completed BEd Certified Technical Trainer
- 4. What is a Media Kit ? A prepared collection of promo material ranging from printed brochures to video material, press releases or whatever else you choose to include Branded & standardized Filler for the re-cycling bin
- 5. What is your media kit supposed to do ? How are you going to distribute your media kit ? When are you going to distribute your material ? Who is it for ?
- 6. Corporate stuff Brochures, annual report, product info, bios, …. Press release if applicable Time, place, map if there is a media event Backgrounder Cheat sheet Case studies, testimonials, profiles, etc. Depends on the purpose of the kit Contact details for more information and interviews Include bio for interview guests, be sure of availability Pictures HIGH quality disc or stick w/hard copy, couple of formats Video clips Well indexed, a couple of formats, HIGH quality Audio clips HIGH quality, clear speaker credits
- 7. Have a web presence
- 8. Tell a Story
- 9. Concise Free of jargon Grammatically correct Answers the big question: Why do I care ?!
- 10. Follow up: The kit The release The event
- 11. It is 2010 – you need a social media release: CNW Group http://smr.newswire.ca/ Marketwire http://www.marketwire.com/ Shift Communications http://www.pr-squared.com/index.php/resources Pitch Engine http://www.pitchengine.com/ Social Media Group http://socialmediagroup.com/products-and-services/digital-snippets/ Pressitt http://pressitt.com/ Real Wire http://www.realwire.com/servicesSMNR.asp PRX Builder http://www.prxbuilder.com/x2/
- 12. Social media releases need as much care, attention, and planning as hard copy releases and media kits.
- 13. Ìý
- 14. Thank you for your time [email_address] @mikesgene http://facebook.genomealberta.ca http://www.genomealberta.ca/blogs