Personal Information
Organization / Workplace
Greater Detroit Area United States
Occupation
Customer Experience Strategy at MRM Worldwide
Industry
Technology / Software / Internet
Website
About
Expertise in consumer research, trend watching, customer experience planning, and marketing technology. Marta Strickland spends most of her time at MRM Worldwide helping their clients with mapping customer journeys, identifying pain points, making customer-focus part of company culture and process, assisting in marketing technology portfolio planning, and developing content and measurement strategies.
Her previous positions included leading an advocacy-based customer strategy for Ford Motor Company, helping them plan new social programs against a growing complicated customer ecosystem. She also helped lead an innovation group for General Motors that partnered with next-generation technol...
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marketing
mobile
viral
iphone
apps
wigets
wap
semanticweb
web2.0
web3.0
socialmedia
measurement
2009
ford
blendtec
zappos
casestudy
relevance
privacy
buzz
sentiment
roi
contextual
semantic
social
media
technobabble
web
3.0
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