Seasoned marketing professional with over 15 years of experience developing comprehensive business and marketing plans that drive customer acquisition and loyalty, generate revenue and profit growth and achieve strategic business goals. Recognized as a strong leader, with excellent analytic skills and the ability to engage and energize others.
Areas of expertise include:
鈥usiness Management: Experience managing $700MM business, leading monthly forecasting, product improvement, innovation and marketing initiatives to maintain profit contribution in the face of extreme competitive and cost inflation pressures.
鈥randing & Positioning: Experience segmenting audiences, identifying unique
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