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Business Leaders
Luncheon
August 14, 2013
Welcom
e!
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Agenda
 Welcome and Introductions
 Update
 System change
 Smart Solutions to Homelessness
 180/180 & 100 Day Dash
 Q&A / Discussion
 Business Leaders Task Force
 Wrap-up by 1:30
Whats
wrong with
the
system?
Many different
programs
Cobbled together
Johnny Cash & One Piece at a Time Cadillac
What do we need to do?
Rethink the system
Rebuild the system
Smart Solutions to Homelessness
Leadership Council
Working together to reduce
and ultimately end
homelessness in Santa Cruz
County
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Smart Solutions
 Evidence-based - proven to work
 Cost effective - saves $
 Results are measurable
These results have a positive impact on
both the individual and the whole
community
Leadership Council
Vision & Mission
Vision: a Santa Cruz County in which every
community member has some form of safe
shelter, and where homelessness is a rare
occurrence.
Mission: to improve the way Santa Cruz County
works collaboratively to reduce and
ultimately end homelessness.
Leadership Council
Goals
1. Create broader and more diverse community engagement
2. Improve public understanding of the realities of homelessness
3. Foster community dialog on homelessness
4. Develop better communication & coordination
5. Share information about successful models and solutions
6. Sustain a diverse community leadership group to shape
policies
7. Develop a shared vision for change and agreed-up action
steps
What we heard you say
 Give us something tangible to do that will have
impact
 Help people get jobs through training programs
 Leverage our communication and marketing capabilities
 Bring Jerry Neuman back (Home 4 Good in LA)
 Answer the Q: What is the cost impact of homelessness?
 Improve volume of housing work with RE community
 Redesign delivery of system of services to reduce cost
and increase effective access to services
 Get a small group of business folks together to
solve (homeless) problems
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Permanent Supportive
Housing
The solution to chronic
homelessness is permanent
supportive housing  permanent
housing coupled with supportive
services as needed.
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Professional Case Managers link clients to
primary care, behavioral health care, and
substance abuse treatment using a Housing
First approach.
connecting participants with supportive
services that help increase housing
retention by addressing substance
abuse, mental illness and chronic
health issues.
How this works
Permanent
Supportive Housing
saves lives
and saves
money
Permanent Supportive Housing
is cost effective
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 Permanent homes for 100,000 homeless men,
women and families by July 2014
 214 participating communities
61,998 people housed
Biz lunchpreso1
 79 people housed
 600+ people surveyed
 County Board of Supervisors
voted to fund +1 Case
Manager
 Selected for Good Times
Community Fund
 United Way Advocate
Organization of the
180/180 Campaign
Highlights
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System
180/180 worked with the Housing
Authority of Santa Cruz County to create
an exception to their Section 8 waiting list
process; a new housing subsidy voucher
preference for disabled and
medically vulnerable homeless
persons
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 Our monthly housing placement rate has
more than doubled - from an average of
3 during first 6 months to 9 in 2013 and
most recently May: 13, June: 13, July:
15!!!
 At 10 / month we can meet and exceed
our 180 goal by July 2014
On the road to 180
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100 Day Dash 
Rapid Results approach to
accelerating homeless
housing placements in
Santa Cruz County
 Helping communities around the world
and the VA & 100k homes
 100-day projects build capacity
for large-scale change
 Nadim Matta, President of Rapid Results
Institute named #25 in the Top 100 Global
Thinkers by Foreign Policy Magazine
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What is
Rapid Results?
We have found that this approach
energizes teams and provides an
intense focus on getting results.
At the same time, it is helping to
build the capacity of our organization
to drive transformational
change.
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- Martha Marsh, President and CEO,
Stanford Hospital and Clinics, Palo Alto, CA
100 day dash is a project to
house 10-20 visible,
vulnerable and
problematic street-
homeless individuals in the
downtown commercial centers
of Watsonville and Santa
Cruz in 100 days
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100 Homes Jacksonville:
Ending Homelessness
In 100 Days, 100
People At A Time
How will our
100 day dash work?
Use the proven system of 180/180
IDENTIFY: Work with Local Business,
Outreach, Law Enforcement, and Service
Providers to identify the 20-30 most
visible, vulnerable and problematic
people who are homeless in (each)
Watsonville and Santa Cruz
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1
How will our
100 day dash work?
SURVEY: Use the 180/180
Vulnerability Index survey to
learn more about each
persons situation and to
identify program eligibility
Use the proven system of 180/180
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2
How will our
100 day dash work?
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CONNECT: client with Case
Managers to identify optimal
program and benefit eligibility and
partner with volunteer Housing
Navigator to start the housing
search process
Use the proven system of 180/180
3
How will our
100 day dash work?
Use the proven system of 180/180
and, provide ongoing support to help
someone stay housed
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Your leadership
and support can
help make this
happen
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is coming to town this Fall to hold
a
one-day workshop on implementing
the 100-day approach for downtown
Santa Cruz and Watsonville
Participate in the
100-day workshop
Support this effort:
1. Make a financial donation:
 Security Deposit & Move in Fund
 Case Management Fund
2. Help us develop Landlord and Property
Management relationships to create more
Section 8 Ready Housing
3. Help get the word out about 180/180 and
the 100-day dash (e.g. tell a friend, invite us to speak at
business groups, community groups, faith-based groups, civic
groups, neighborhood groups, colleagues)
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Q&A
and, form this group
into an ongoing business
leaders task force to
take up the work of Smart
Solutions to Homelessness
Thank you!
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Biz lunchpreso1

  • 1. Business Leaders Luncheon August 14, 2013 Welcom e! QuickTime and a decompressor are needed to see this picture. QuickTime and a decompressor are needed to see this picture.
  • 2. Agenda Welcome and Introductions Update System change Smart Solutions to Homelessness 180/180 & 100 Day Dash Q&A / Discussion Business Leaders Task Force Wrap-up by 1:30
  • 5. Cobbled together Johnny Cash & One Piece at a Time Cadillac
  • 6. What do we need to do?
  • 9. Smart Solutions to Homelessness Leadership Council Working together to reduce and ultimately end homelessness in Santa Cruz County QuickTime and a decompressor are needed to see this picture. QuickTime and a decompressor are needed to see this picture.
  • 10. Smart Solutions Evidence-based - proven to work Cost effective - saves $ Results are measurable These results have a positive impact on both the individual and the whole community
  • 11. Leadership Council Vision & Mission Vision: a Santa Cruz County in which every community member has some form of safe shelter, and where homelessness is a rare occurrence. Mission: to improve the way Santa Cruz County works collaboratively to reduce and ultimately end homelessness.
  • 12. Leadership Council Goals 1. Create broader and more diverse community engagement 2. Improve public understanding of the realities of homelessness 3. Foster community dialog on homelessness 4. Develop better communication & coordination 5. Share information about successful models and solutions 6. Sustain a diverse community leadership group to shape policies 7. Develop a shared vision for change and agreed-up action steps
  • 13. What we heard you say Give us something tangible to do that will have impact Help people get jobs through training programs Leverage our communication and marketing capabilities Bring Jerry Neuman back (Home 4 Good in LA) Answer the Q: What is the cost impact of homelessness? Improve volume of housing work with RE community Redesign delivery of system of services to reduce cost and increase effective access to services Get a small group of business folks together to solve (homeless) problems
  • 14. QuickTime and a decompressor are needed to see this picture. QuickTime and a decompressor are needed to see this picture. QuickTime and a decompressor are needed to see this picture. QuickTime and a decompressor are needed to see this picture. Permanent Supportive Housing
  • 15. The solution to chronic homelessness is permanent supportive housing permanent housing coupled with supportive services as needed. QuickTime and a decompressor are needed to see this picture.
  • 16. Professional Case Managers link clients to primary care, behavioral health care, and substance abuse treatment using a Housing First approach. connecting participants with supportive services that help increase housing retention by addressing substance abuse, mental illness and chronic health issues. How this works
  • 18. Permanent Supportive Housing is cost effective QuickTime and a decompressor are needed to see this picture.
  • 19. QuickTime and a decompressor are needed to see this picture. Permanent homes for 100,000 homeless men, women and families by July 2014 214 participating communities 61,998 people housed
  • 21. 79 people housed 600+ people surveyed County Board of Supervisors voted to fund +1 Case Manager Selected for Good Times Community Fund United Way Advocate Organization of the 180/180 Campaign Highlights QuickTime and a decompressor are needed to see this picture.
  • 22. System 180/180 worked with the Housing Authority of Santa Cruz County to create an exception to their Section 8 waiting list process; a new housing subsidy voucher preference for disabled and medically vulnerable homeless persons QuickTime and a decompressor are needed to see this picture.
  • 23. QuickTime and a decompressor are needed to see this picture.QuickTime and a decompressor are needed to see this picture. QuickTime and a decompressor are needed to see this picture. QuickTime and a decompressor are needed to see this picture.
  • 24. QuickTime and a decompressor are needed to see this picture. QuickTime and a decompressor are needed to see this picture. Our monthly housing placement rate has more than doubled - from an average of 3 during first 6 months to 9 in 2013 and most recently May: 13, June: 13, July: 15!!! At 10 / month we can meet and exceed our 180 goal by July 2014 On the road to 180
  • 25. QuickTime and a decompressor are needed to see this picture. 100 Day Dash Rapid Results approach to accelerating homeless housing placements in Santa Cruz County
  • 26. Helping communities around the world and the VA & 100k homes 100-day projects build capacity for large-scale change Nadim Matta, President of Rapid Results Institute named #25 in the Top 100 Global Thinkers by Foreign Policy Magazine QuickTime and a decompressor are needed to see this picture. What is Rapid Results?
  • 27. We have found that this approach energizes teams and provides an intense focus on getting results. At the same time, it is helping to build the capacity of our organization to drive transformational change. QuickTime and a decompressor are needed to see this picture. - Martha Marsh, President and CEO, Stanford Hospital and Clinics, Palo Alto, CA
  • 28. 100 day dash is a project to house 10-20 visible, vulnerable and problematic street- homeless individuals in the downtown commercial centers of Watsonville and Santa Cruz in 100 days
  • 29. QuickTime and a decompressor are needed to see this picture. 100 Homes Jacksonville: Ending Homelessness In 100 Days, 100 People At A Time
  • 30. How will our 100 day dash work? Use the proven system of 180/180 IDENTIFY: Work with Local Business, Outreach, Law Enforcement, and Service Providers to identify the 20-30 most visible, vulnerable and problematic people who are homeless in (each) Watsonville and Santa Cruz QuickTime and a decompressor are needed to see this picture. 1
  • 31. How will our 100 day dash work? SURVEY: Use the 180/180 Vulnerability Index survey to learn more about each persons situation and to identify program eligibility Use the proven system of 180/180 QuickTime and a decompressor are needed to see this pictu 2
  • 32. How will our 100 day dash work? QuickTime and a decompressor are needed to see this picture. CONNECT: client with Case Managers to identify optimal program and benefit eligibility and partner with volunteer Housing Navigator to start the housing search process Use the proven system of 180/180 3
  • 33. How will our 100 day dash work? Use the proven system of 180/180 and, provide ongoing support to help someone stay housed 4 QuickTime and a decompressor are needed to see this picture. QuickTime and a decompressor are needed to see this picture.
  • 34. Your leadership and support can help make this happen
  • 35. QuickTime and a decompressor are needed to see this picture. is coming to town this Fall to hold a one-day workshop on implementing the 100-day approach for downtown Santa Cruz and Watsonville Participate in the 100-day workshop
  • 36. Support this effort: 1. Make a financial donation: Security Deposit & Move in Fund Case Management Fund 2. Help us develop Landlord and Property Management relationships to create more Section 8 Ready Housing 3. Help get the word out about 180/180 and the 100-day dash (e.g. tell a friend, invite us to speak at business groups, community groups, faith-based groups, civic groups, neighborhood groups, colleagues)
  • 37. QuickTime and a decompressor are needed to see this picture. Q&A
  • 38. and, form this group into an ongoing business leaders task force to take up the work of Smart Solutions to Homelessness
  • 39. Thank you! QuickTime and a decompressor are needed to see this picture. QuickTime and a decompressor are needed to see this picture.