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Future lions idea - kodak

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Rahul Mishra
Rahul Mishra

Didnt submit this entry- this was a work in progress- shared here because i was experimenting with the 'minimalist' style... eh... looks funky.

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UNESCO how to market the world heritage sites to the new age traveler.
THE OBJECTIVE Educate the consumers of the world heritage sites. Make the destinations relevant. engage the user make them participate reward them
THE TARGET SEGMENT LEISURE TRAVELERS Why the new age travelers? Because they are the social animals that create social media content. They share their pictures, they tag themselves
How do we engage the audience? integrated marketing communications. a social media campaign a technology driven experience challenges that use the power of images.
Future lions idea - kodak
Play a game a JIGSAW that needs two or more players to keep the pieces in place. Jigsaw pieces of world heritage sites in the destination country will be displayed. The pieces will automatically ?float? after a short time. Kinect technology will be used to embed your picture in the image. Once complete, you can print the image out or share in the online picture sharing network of your choosing.
LEARN, PLAY, PLAN Channels? Airport, Malls, Cinema
You receive challenges When you complete the game. ¡°take a picture and upload to your flickr account to earn credits¡± You then spend the credits on flight discounts and on¡­
UNESCO branded merchandise. This provides a revenue stream for UNESCO for development activities.

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Future lions idea - kodak

  • 1. UNESCO how to market the world heritage sites to the new age traveler.
  • 2. THE OBJECTIVE Educate the consumers of the world heritage sites. Make the destinations relevant. engage the user make them participate reward them
  • 3. THE TARGET SEGMENT LEISURE TRAVELERS Why the new age travelers? Because they are the social animals that create social media content. They share their pictures, they tag themselves
  • 4. How do we engage the audience? integrated marketing communications. a social media campaign a technology driven experience challenges that use the power of images.
  • 6. Play a game a JIGSAW that needs two or more players to keep the pieces in place. Jigsaw pieces of world heritage sites in the destination country will be displayed. The pieces will automatically ?float? after a short time. Kinect technology will be used to embed your picture in the image. Once complete, you can print the image out or share in the online picture sharing network of your choosing.
  • 8. You receive challenges When you complete the game. ¡°take a picture and upload to your flickr account to earn credits¡± You then spend the credits on flight discounts and on¡­
  • 9. UNESCO branded merchandise. This provides a revenue stream for UNESCO for development activities.