A leader who articulates a strong vision, a clear strategy to get us there, and builds the consensus needed along the way. I鈥檓 trained in the art of storytelling and persuasion, holding a combined honors degree in Journalism and Law.
I鈥檓 a versatile strategist who is equally fluent in classic brand planning (re-staging and growing brands through new positionings and campaigns) and communications planning (identifying utilities, experiences and content to activate brands and engage audiences across the decision journey). I鈥檝e led a number of complex global market research projects including consumer segmentation, trend monitoring, tracking, usage and attitude (U&A) studies, social listen...
We鈥檝e updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data.
You can read the details below. By accepting, you agree to the updated privacy policy.
