Rima is an accredited user experience professional with a focus on developing world class customer experiences and leading businesses to achieve the maximum return on every customer interaction.
For over 15 years, she has acted as a strong advocate for the customer along with championing the best practices in user experience. She also has the business acumen and pragmatism to make intelligent tradeoffs for profitability. She enjoys coaching, mentoring people to achieve exceptional results.
Specialties
User Experience Strategist
User Research and User Testing
Team and People Management
Vendor management
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