�ݺ�ߣshows by User: Adnerds

�ݺ�ߣshows by User: Adnerds / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: Adnerds / Thu, 31 May 2012 13:23:29 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: Adnerds DDMC - Countdown to the data explosion /slideshow/ddmc-countdown-to-the-data-explosion/13151523 pddmcstichting-marketing-datadriven-congres240512-120531132331-phpapp02
AdNerds presented at the Data Driven Marketing Congress, the data driven marketing expert group of Stima. The presentation focuses on the explosion of data these days, with new sources like social media and all the sensory data out there. We look at how data can make sense today and how - in particular - it can help to make even mass media more personalized.]]>
AdNerds presented at the Data Driven Marketing Congress, the data driven marketing expert group of Stima. The presentation focuses on the explosion of data these days, with new sources like social media and all the sensory data out there. We look at how data can make sense today and how - in particular - it can help to make even mass media more personalized.]]> Thu, 31 May 2012 13:23:29 GMT /slideshow/ddmc-countdown-to-the-data-explosion/13151523 Adnerds@slideshare.net(Adnerds) DDMC - Countdown to the data explosion Adnerds AdNerds presented at the Data Driven Marketing Congress, the data driven marketing expert group of Stima. The presentation focuses on the explosion of data these days, with new sources like social media and all the sensory data out there. We look at how data can make sense today and how - in particular - it can help to make even mass media more personalized. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pddmcstichting-marketing-datadriven-congres240512-120531132331-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> AdNerds presented at the Data Driven Marketing Congress, the data driven marketing expert group of Stima. The presentation focuses on the explosion of data these days, with new sources like social media and all the sensory data out there. We look at how data can make sense today and how - in particular - it can help to make even mass media more personalized.

DDMC - Countdown to the data explosion from AdNerds

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0 Laeken University - Digital Update /slideshow/laeken-university-digital-update/12156016 pproxlu-update-digital150312-120326031901-phpapp01
Digital update about the Facebook Timeline Changes for brands, Youtube in Belgium, Spotify in Belgium and what LinkedIn has to offer for advertising.]]>
Digital update about the Facebook Timeline Changes for brands, Youtube in Belgium, Spotify in Belgium and what LinkedIn has to offer for advertising.]]> Mon, 26 Mar 2012 03:19:00 GMT /slideshow/laeken-university-digital-update/12156016 Adnerds@slideshare.net(Adnerds) Laeken University - Digital Update Adnerds Digital update about the Facebook Timeline Changes for brands, Youtube in Belgium, Spotify in Belgium and what LinkedIn has to offer for advertising. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pproxlu-update-digital150312-120326031901-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Digital update about the Facebook Timeline Changes for brands, Youtube in Belgium, Spotify in Belgium and what LinkedIn has to offer for advertising.

Laeken University - Digital Update from AdNerds

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0 Vlajo181111 /slideshow/vlajo181111/10221287 vlajo181111-111118105619-phpapp02
Gent, 18-11-2011, sessie 'communicatie']]>
Gent, 18-11-2011, sessie 'communicatie']]> Fri, 18 Nov 2011 10:56:16 GMT /slideshow/vlajo181111/10221287 Adnerds@slideshare.net(Adnerds) Vlajo181111 Adnerds Gent, 18-11-2011, sessie 'communicatie' <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/vlajo181111-111118105619-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Gent, 18-11-2011, sessie 'communicatie'

Vlajo181111 from AdNerds

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0 FollowFridays 2011 Session 3: Will you still have a job in marketing of the future? /slideshow/followfridays-2011-session-3-will-you-still-have-a-job-in-marketing-of-the-future/9875586 ff201103-111025105039-phpapp02
AdNerds hebben de reputatie de toekomst te voorspellen. Ook dit jaar doen we graag weer een poging. Maar het wordt geen pure fictie, geen fantasie. We vertrekken van concepten en oplossingen die vandaag stilaan vorm krijgen. We bekijken hun potentieel met betrekking tot marketing communicatie. De vraag die we daarbij stellen én beantwoorden, is of jij als marketeer - en in dezelfde adem, wij als agency - nog een toekomst hebben in die nieuwe wereld?]]>
AdNerds hebben de reputatie de toekomst te voorspellen. Ook dit jaar doen we graag weer een poging. Maar het wordt geen pure fictie, geen fantasie. We vertrekken van concepten en oplossingen die vandaag stilaan vorm krijgen. We bekijken hun potentieel met betrekking tot marketing communicatie. De vraag die we daarbij stellen én beantwoorden, is of jij als marketeer - en in dezelfde adem, wij als agency - nog een toekomst hebben in die nieuwe wereld?]]> Tue, 25 Oct 2011 10:50:36 GMT /slideshow/followfridays-2011-session-3-will-you-still-have-a-job-in-marketing-of-the-future/9875586 Adnerds@slideshare.net(Adnerds) FollowFridays 2011 Session 3: Will you still have a job in marketing of the future? Adnerds AdNerds hebben de reputatie de toekomst te voorspellen. Ook dit jaar doen we graag weer een poging. Maar het wordt geen pure fictie, geen fantasie. We vertrekken van concepten en oplossingen die vandaag stilaan vorm krijgen. We bekijken hun potentieel met betrekking tot marketing communicatie. De vraag die we daarbij stellen én beantwoorden, is of jij als marketeer - en in dezelfde adem, wij als agency - nog een toekomst hebben in die nieuwe wereld? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ff201103-111025105039-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> AdNerds hebben de reputatie de toekomst te voorspellen. Ook dit jaar doen we graag weer een poging. Maar het wordt geen pure fictie, geen fantasie. We vertrekken van concepten en oplossingen die vandaag stilaan vorm krijgen. We bekijken hun potentieel met betrekking tot marketing communicatie. De vraag die we daarbij stellen én beantwoorden, is of jij als marketeer - en in dezelfde adem, wij als agency - nog een toekomst hebben in die nieuwe wereld?

FollowFridays 2011 Session 3: Will you still have a job in marketing of the future? from AdNerds

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0 FollowFridays 2011 Session 1: Social Media, the most overrated trend in business. /slideshow/followfridays-2011-session-1-social-media-the-most-overrated-trend-in-business/9875563 ff201101-111025104848-phpapp01
Een straffe stelling voor digital believers zoals wij? Toch is het waar, zeker als je het helemaal fout aanpakt. Vorig jaar vertelden we over het concept van ‘social check marketing’ waarbij bedrijven social media-profielen verzamelen, zoals badges op Foursquare. Pak je het daarentegen wel goed aan, dan is het zonder meer the most underrated trend. Je zal je dan ook terecht afvragen waarom je er al die tijd niet meer tijd en middelen in stopte. Die meet- & weet-baarheid tonen we met veel plezier aan.]]>
Een straffe stelling voor digital believers zoals wij? Toch is het waar, zeker als je het helemaal fout aanpakt. Vorig jaar vertelden we over het concept van ‘social check marketing’ waarbij bedrijven social media-profielen verzamelen, zoals badges op Foursquare. Pak je het daarentegen wel goed aan, dan is het zonder meer the most underrated trend. Je zal je dan ook terecht afvragen waarom je er al die tijd niet meer tijd en middelen in stopte. Die meet- & weet-baarheid tonen we met veel plezier aan.]]> Tue, 25 Oct 2011 10:48:45 GMT /slideshow/followfridays-2011-session-1-social-media-the-most-overrated-trend-in-business/9875563 Adnerds@slideshare.net(Adnerds) FollowFridays 2011 Session 1: Social Media, the most overrated trend in business. Adnerds Een straffe stelling voor digital believers zoals wij? Toch is het waar, zeker als je het helemaal fout aanpakt. Vorig jaar vertelden we over het concept van ‘social check marketing’ waarbij bedrijven social media-profielen verzamelen, zoals badges op Foursquare. Pak je het daarentegen wel goed aan, dan is het zonder meer the most underrated trend. Je zal je dan ook terecht afvragen waarom je er al die tijd niet meer tijd en middelen in stopte. Die meet- & weet-baarheid tonen we met veel plezier aan. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ff201101-111025104848-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Een straffe stelling voor digital believers zoals wij? Toch is het waar, zeker als je het helemaal fout aanpakt. Vorig jaar vertelden we over het concept van ‘social check marketing’ waarbij bedrijven social media-profielen verzamelen, zoals badges op Foursquare. Pak je het daarentegen wel goed aan, dan is het zonder meer the most underrated trend. Je zal je dan ook terecht afvragen waarom je er al die tijd niet meer tijd en middelen in stopte. Die meet- & weet-baarheid tonen we met veel plezier aan.

FollowFridays 2011 Session 1: Social Media, the most overrated trend in business. from AdNerds

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0 Ephec /slideshow/ephec/7385984 ephec-110325074548-phpapp01
Advertising today through the eyes of an AdNerd.]]>
Advertising today through the eyes of an AdNerd.]]> Fri, 25 Mar 2011 07:45:44 GMT /slideshow/ephec/7385984 Adnerds@slideshare.net(Adnerds) Ephec Adnerds Advertising today through the eyes of an AdNerd. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ephec-110325074548-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Advertising today through the eyes of an AdNerd.

Ephec from AdNerds

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0 LU - The Sharing Economy /slideshow/lu-the-sharing-economy/6696506 plusharing-economy140111-110125102227-phpapp02
The Sharing Economy is about how the Internet enabled us more than ever to share almost anything. Sharing is part of our genes and today we share almost anything. This phenomenon, also called "collaborative consumption" is not new, but its growing faster than ever before. Any brand in any sector should be aware of this new economy. In it lie threats. And opportunities for those who know how to change and alter their offering.]]>
The Sharing Economy is about how the Internet enabled us more than ever to share almost anything. Sharing is part of our genes and today we share almost anything. This phenomenon, also called "collaborative consumption" is not new, but its growing faster than ever before. Any brand in any sector should be aware of this new economy. In it lie threats. And opportunities for those who know how to change and alter their offering.]]> Tue, 25 Jan 2011 10:22:25 GMT /slideshow/lu-the-sharing-economy/6696506 Adnerds@slideshare.net(Adnerds) LU - The Sharing Economy Adnerds The Sharing Economy is about how the Internet enabled us more than ever to share almost anything. Sharing is part of our genes and today we share almost anything. This phenomenon, also called "collaborative consumption" is not new, but its growing faster than ever before. Any brand in any sector should be aware of this new economy. In it lie threats. And opportunities for those who know how to change and alter their offering. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/plusharing-economy140111-110125102227-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> The Sharing Economy is about how the Internet enabled us more than ever to share almost anything. Sharing is part of our genes and today we share almost anything. This phenomenon, also called "collaborative consumption" is not new, but its growing faster than ever before. Any brand in any sector should be aware of this new economy. In it lie threats. And opportunities for those who know how to change and alter their offering.

LU - The Sharing Economy from AdNerds

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0 Limitations of Social Media - Syntra Edition /Adnerds/limitations-of-social-media-syntra-edition syntra191010-101119092038-phpapp01
]]>
]]> Fri, 19 Nov 2010 09:20:35 GMT /Adnerds/limitations-of-social-media-syntra-edition Adnerds@slideshare.net(Adnerds) Limitations of Social Media - Syntra Edition Adnerds <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/syntra191010-101119092038-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Limitations of Social Media - Syntra Edition from AdNerds

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0 FollowFridays - The Limitations of Social Media /slideshow/followfridays-the-limitations-of-social-media/5464824 pproxfollowfridays-adnerds-session1def151010-101017064544-phpapp02
Social media are "hot". They are a brand's future, the ultimate channel for direct communications with your target audience and so on. We heard plenty of that. And it's all true. But is it really as great is it sounds? Aren't there already too many advertisers fishing the same pond? How much sense makes a Facebook app when your customer decides to move over to yet another platform? And doesn't "hide" take only as long as hitting "like"? In this presentation we focus on what works and what doesn't. What brands should do based on what's in their genes. All based on recent and relevant research and cases. ## PRESENTATION GIVEN DURING FOLLOW FRIDAYS SESSIONS FROM PROXIMITY BBDO ON OCTOBER 15 AT LIVING TOMORROW, VILVOORDE, BELGIUM ##]]>
Social media are "hot". They are a brand's future, the ultimate channel for direct communications with your target audience and so on. We heard plenty of that. And it's all true. But is it really as great is it sounds? Aren't there already too many advertisers fishing the same pond? How much sense makes a Facebook app when your customer decides to move over to yet another platform? And doesn't "hide" take only as long as hitting "like"? In this presentation we focus on what works and what doesn't. What brands should do based on what's in their genes. All based on recent and relevant research and cases. ## PRESENTATION GIVEN DURING FOLLOW FRIDAYS SESSIONS FROM PROXIMITY BBDO ON OCTOBER 15 AT LIVING TOMORROW, VILVOORDE, BELGIUM ##]]> Sun, 17 Oct 2010 06:45:38 GMT /slideshow/followfridays-the-limitations-of-social-media/5464824 Adnerds@slideshare.net(Adnerds) FollowFridays - The Limitations of Social Media Adnerds Social media are "hot". They are a brand's future, the ultimate channel for direct communications with your target audience and so on. We heard plenty of that. And it's all true. But is it really as great is it sounds? Aren't there already too many advertisers fishing the same pond? How much sense makes a Facebook app when your customer decides to move over to yet another platform? And doesn't "hide" take only as long as hitting "like"? In this presentation we focus on what works and what doesn't. What brands should do based on what's in their genes. All based on recent and relevant research and cases. ## PRESENTATION GIVEN DURING FOLLOW FRIDAYS SESSIONS FROM PROXIMITY BBDO ON OCTOBER 15 AT LIVING TOMORROW, VILVOORDE, BELGIUM ## <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pproxfollowfridays-adnerds-session1def151010-101017064544-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Social media are "hot". They are a brand's future, the ultimate channel for direct communications with your target audience and so on. We heard plenty of that. And it's all true. But is it really as great is it sounds? Aren't there already too many advertisers fishing the same pond? How much sense makes a Facebook app when your customer decides to move over to yet another platform? And doesn't "hide" take only as long as hitting "like"? In this presentation we focus on what works and what doesn't. What brands should do based on what's in their genes. All based on recent and relevant research and cases. ## PRESENTATION GIVEN DURING FOLLOW FRIDAYS SESSIONS FROM PROXIMITY BBDO ON OCTOBER 15 AT LIVING TOMORROW, VILVOORDE, BELGIUM ##

FollowFridays - The Limitations of Social Media from AdNerds

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0 You have got yourself an app, now what? - Mobile Marketing Forum #MMF10 /slideshow/you-have-got-yourself-an-app-now-what-mobile-marketing-forum-mmf10/3941166 mobilemarketing300410-100502161553-phpapp01
The prerequisite for any mobile app any brand builds, is that it is fun or functional. But even if you succeed in getting either of both right, you're still only halfway through your work. How will you get your app out there? Preferably massively so? If you trust your app to be that good it will take care of itself and 'go viral', you're rising to the same bait as hordes of marketers on Youtube: the ultimate free lunch. Deep down, anyone knows there is no such thing as a free lunch. Admit. 'Viral' is a happy accident. 'Viral' is the effect, never the cause. That is why 'viral' cannot be repeated reliably. So what is a poor marketer to do? Is there any way to intentionally infect people with your app? Well, there is. You can hack the iPhone App Store's ranking algorithm. And you can harness the pass-around power of everyday people.]]>
The prerequisite for any mobile app any brand builds, is that it is fun or functional. But even if you succeed in getting either of both right, you're still only halfway through your work. How will you get your app out there? Preferably massively so? If you trust your app to be that good it will take care of itself and 'go viral', you're rising to the same bait as hordes of marketers on Youtube: the ultimate free lunch. Deep down, anyone knows there is no such thing as a free lunch. Admit. 'Viral' is a happy accident. 'Viral' is the effect, never the cause. That is why 'viral' cannot be repeated reliably. So what is a poor marketer to do? Is there any way to intentionally infect people with your app? Well, there is. You can hack the iPhone App Store's ranking algorithm. And you can harness the pass-around power of everyday people.]]> Sun, 02 May 2010 16:15:39 GMT /slideshow/you-have-got-yourself-an-app-now-what-mobile-marketing-forum-mmf10/3941166 Adnerds@slideshare.net(Adnerds) You have got yourself an app, now what? - Mobile Marketing Forum #MMF10 Adnerds The prerequisite for any mobile app any brand builds, is that it is fun or functional. But even if you succeed in getting either of both right, you're still only halfway through your work. How will you get your app out there? Preferably massively so? If you trust your app to be that good it will take care of itself and 'go viral', you're rising to the same bait as hordes of marketers on Youtube: the ultimate free lunch. Deep down, anyone knows there is no such thing as a free lunch. Admit. 'Viral' is a happy accident. 'Viral' is the effect, never the cause. That is why 'viral' cannot be repeated reliably. So what is a poor marketer to do? Is there any way to intentionally infect people with your app? Well, there is. You can hack the iPhone App Store's ranking algorithm. And you can harness the pass-around power of everyday people. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/mobilemarketing300410-100502161553-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The prerequisite for any mobile app any brand builds, is that it is fun or functional. But even if you succeed in getting either of both right, you're still only halfway through your work. How will you get your app out there? Preferably massively so? If you trust your app to be that good it will take care of itself and 'go viral', you're rising to the same bait as hordes of marketers on Youtube: the ultimate free lunch. Deep down, anyone knows there is no such thing as a free lunch. Admit. 'Viral' is a happy accident. 'Viral' is the effect, never the cause. That is why 'viral' cannot be repeated reliably. So what is a poor marketer to do? Is there any way to intentionally infect people with your app? Well, there is. You can hack the iPhone App Store's ranking algorithm. And you can harness the pass-around power of everyday people.

You have got yourself an app, now what? - Mobile Marketing Forum #MMF10 from AdNerds

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0 Awareness, acquisition and retention using social media. /slideshow/awareness-acquisition-and-retention-using-social-media/3720926 dday-pepsimms-100414081353-phpapp02
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]]> Wed, 14 Apr 2010 08:13:45 GMT /slideshow/awareness-acquisition-and-retention-using-social-media/3720926 Adnerds@slideshare.net(Adnerds) Awareness, acquisition and retention using social media. Adnerds <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/dday-pepsimms-100414081353-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Awareness, acquisition and retention using social media. from AdNerds

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0 FMCG Social Media Cases for Euprera /slideshow/fmcg-social-media-cases-for-euprera/3395362 peuprerafmcg-cases-in-social-media-100311041419-phpapp01
AdNerds presented two cases they recently developed for their clients Pepsi & M&M's in Belgium for the Euprera Congress, stimulating innovative usage of technologies and trends for PR & marketing purposes. Both projects brought simple games to the masses by integrating with people's networks by tapping into their social media platforms of choice. Both Facebook and Belgium's number 1 youth network, Netlog, were used to attract many vistors each spending over 9 minutes... per visit that is! More details about the cases can be obtained by sending a simple request from within �ݺ�ߣShare.]]>
AdNerds presented two cases they recently developed for their clients Pepsi & M&M's in Belgium for the Euprera Congress, stimulating innovative usage of technologies and trends for PR & marketing purposes. Both projects brought simple games to the masses by integrating with people's networks by tapping into their social media platforms of choice. Both Facebook and Belgium's number 1 youth network, Netlog, were used to attract many vistors each spending over 9 minutes... per visit that is! More details about the cases can be obtained by sending a simple request from within �ݺ�ߣShare.]]> Thu, 11 Mar 2010 04:09:53 GMT /slideshow/fmcg-social-media-cases-for-euprera/3395362 Adnerds@slideshare.net(Adnerds) FMCG Social Media Cases for Euprera Adnerds AdNerds presented two cases they recently developed for their clients Pepsi & M&M's in Belgium for the Euprera Congress, stimulating innovative usage of technologies and trends for PR & marketing purposes. Both projects brought simple games to the masses by integrating with people's networks by tapping into their social media platforms of choice. Both Facebook and Belgium's number 1 youth network, Netlog, were used to attract many vistors each spending over 9 minutes... per visit that is! More details about the cases can be obtained by sending a simple request from within �ݺ�ߣShare. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/peuprerafmcg-cases-in-social-media-100311041419-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> AdNerds presented two cases they recently developed for their clients Pepsi & M&M's in Belgium for the Euprera Congress, stimulating innovative usage of technologies and trends for PR & marketing purposes. Both projects brought simple games to the masses by integrating with people's networks by tapping into their social media platforms of choice. Both Facebook and Belgium's number 1 youth network, Netlog, were used to attract many vistors each spending over 9 minutes... per visit that is! More details about the cases can be obtained by sending a simple request from within �ݺ�ߣShare.

FMCG Social Media Cases for Euprera from AdNerds

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0 The Future Of Advertising and How To Make It Work For You Today /slideshow/the-future-of-advertising-and-how-to-make-it-work-for-you-today/2673274 ff4thefutureofadvertising041209-091208065108-phpapp02
This is the session where we get a good go at the future of advertising. But rest assured: we won't be talking about 'vaporware' (i.e.: not too much). But we'll show you how the future is already here. And how you can successfully turn it into a smashing marketing hit today.]]>
This is the session where we get a good go at the future of advertising. But rest assured: we won't be talking about 'vaporware' (i.e.: not too much). But we'll show you how the future is already here. And how you can successfully turn it into a smashing marketing hit today.]]> Tue, 08 Dec 2009 06:51:01 GMT /slideshow/the-future-of-advertising-and-how-to-make-it-work-for-you-today/2673274 Adnerds@slideshare.net(Adnerds) The Future Of Advertising and How To Make It Work For You Today Adnerds This is the session where we get a good go at the future of advertising. But rest assured: we won't be talking about 'vaporware' (i.e.: not too much). But we'll show you how the future is already here. And how you can successfully turn it into a smashing marketing hit today. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ff4thefutureofadvertising041209-091208065108-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> This is the session where we get a good go at the future of advertising. But rest assured: we won't be talking about 'vaporware' (i.e.: not too much). But we'll show you how the future is already here. And how you can successfully turn it into a smashing marketing hit today.

The Future Of Advertising and How To Make It Work For You Today from AdNerds

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0 The End Of Paid Media, The Value Of Social Currency /slideshow/the-end-of-paid-media-the-value-of-social-currency/2612936 ff03-endofpaidmediavalueofsocialcurrency-271109-091130050444-phpapp02
Since the so-called 'social media revolution', media no longer means paper. It means people. The same people who have more and more tools at their disposal to easily dodge your very expensive ads, banners and commercials. So, what can you do to earn their attention? And better yet, what can you do to earn their engagement?]]>
Since the so-called 'social media revolution', media no longer means paper. It means people. The same people who have more and more tools at their disposal to easily dodge your very expensive ads, banners and commercials. So, what can you do to earn their attention? And better yet, what can you do to earn their engagement?]]> Mon, 30 Nov 2009 05:04:41 GMT /slideshow/the-end-of-paid-media-the-value-of-social-currency/2612936 Adnerds@slideshare.net(Adnerds) The End Of Paid Media, The Value Of Social Currency Adnerds Since the so-called 'social media revolution', media no longer means paper. It means people. The same people who have more and more tools at their disposal to easily dodge your very expensive ads, banners and commercials. So, what can you do to earn their attention? And better yet, what can you do to earn their engagement? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ff03-endofpaidmediavalueofsocialcurrency-271109-091130050444-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Since the so-called 'social media revolution', media no longer means paper. It means people. The same people who have more and more tools at their disposal to easily dodge your very expensive ads, banners and commercials. So, what can you do to earn their attention? And better yet, what can you do to earn their engagement?

The End Of Paid Media, The Value Of Social Currency from AdNerds

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0 The Shift from a Disconnected to a Hyper-Connected World /slideshow/the-shift-from-a-disconnected-to-a-hyperconnected-world/2572027 ff02-fromdisconnectedtoconnected-201109-091124025903-phpapp02
Technology has become an integral part of everyone's life now. Advertisers can reach out to consumers in totally different ways now. This is the time to start questioning the ways you've always been campaigning. And to start looking for alternative and better ways to communicate with consumers whose communication habits have fundamentally changed.]]>
Technology has become an integral part of everyone's life now. Advertisers can reach out to consumers in totally different ways now. This is the time to start questioning the ways you've always been campaigning. And to start looking for alternative and better ways to communicate with consumers whose communication habits have fundamentally changed.]]> Tue, 24 Nov 2009 02:58:57 GMT /slideshow/the-shift-from-a-disconnected-to-a-hyperconnected-world/2572027 Adnerds@slideshare.net(Adnerds) The Shift from a Disconnected to a Hyper-Connected World Adnerds Technology has become an integral part of everyone's life now. Advertisers can reach out to consumers in totally different ways now. This is the time to start questioning the ways you've always been campaigning. And to start looking for alternative and better ways to communicate with consumers whose communication habits have fundamentally changed. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ff02-fromdisconnectedtoconnected-201109-091124025903-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Technology has become an integral part of everyone's life now. Advertisers can reach out to consumers in totally different ways now. This is the time to start questioning the ways you've always been campaigning. And to start looking for alternative and better ways to communicate with consumers whose communication habits have fundamentally changed.

The Shift from a Disconnected to a Hyper-Connected World from AdNerds

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0 The Influence of Social Builders - And how to deal with their social media exploits /slideshow/the-influence-of-social-builders-and-how-to-deal-with-their-social-media-exploits/2513572 pproxlivios-marketingindebouw-161109-v02-091116160431-phpapp02
Bart presented on "Marketing in the sector of construction companies", a Livios, Proximity BBDO and Living Tommorow joined initiative to promote the use of CRM and social media in the construction sector. This presentation points out how people involved in a building adventure today tend to use social media to communicate their story, both positive and negative with their friends, peers and... the world.]]>
Bart presented on "Marketing in the sector of construction companies", a Livios, Proximity BBDO and Living Tommorow joined initiative to promote the use of CRM and social media in the construction sector. This presentation points out how people involved in a building adventure today tend to use social media to communicate their story, both positive and negative with their friends, peers and... the world.]]> Mon, 16 Nov 2009 16:03:09 GMT /slideshow/the-influence-of-social-builders-and-how-to-deal-with-their-social-media-exploits/2513572 Adnerds@slideshare.net(Adnerds) The Influence of Social Builders - And how to deal with their social media exploits Adnerds Bart presented on "Marketing in the sector of construction companies", a Livios, Proximity BBDO and Living Tommorow joined initiative to promote the use of CRM and social media in the construction sector. This presentation points out how people involved in a building adventure today tend to use social media to communicate their story, both positive and negative with their friends, peers and... the world. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/pproxlivios-marketingindebouw-161109-v02-091116160431-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Bart presented on "Marketing in the sector of construction companies", a Livios, Proximity BBDO and Living Tommorow joined initiative to promote the use of CRM and social media in the construction sector. This presentation points out how people involved in a building adventure today tend to use social media to communicate their story, both positive and negative with their friends, peers and... the world.

The Influence of Social Builders - And how to deal with their social media exploits from AdNerds

]]> 742 3 https://cdn.slidesharecdn.com/ss_thumbnails/pproxlivios-marketingindebouw-161109-v02-091116160431-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post

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0 10 in 2010 - How the Internet has changed how kids & tweens consume cultural goods /slideshow/20-in-2010-how-the-internet-has-changed-how-kids-tweens-consume-cultural-goods/2513545 padnerdsvlieg-20in2010v01-091116155806-phpapp01
AdNerds presented on the "10 in 2010" seminar by CultuurNet Vlaanderen, a Flemish governmental organisation responsable for the promotion of culture. AdNerds were asked to present their views on how the Internet impacted how kids and tweens of today consume cultural goods.]]>
AdNerds presented on the "10 in 2010" seminar by CultuurNet Vlaanderen, a Flemish governmental organisation responsable for the promotion of culture. AdNerds were asked to present their views on how the Internet impacted how kids and tweens of today consume cultural goods.]]> Mon, 16 Nov 2009 15:57:59 GMT /slideshow/20-in-2010-how-the-internet-has-changed-how-kids-tweens-consume-cultural-goods/2513545 Adnerds@slideshare.net(Adnerds) 10 in 2010 - How the Internet has changed how kids & tweens consume cultural goods Adnerds AdNerds presented on the "10 in 2010" seminar by CultuurNet Vlaanderen, a Flemish governmental organisation responsable for the promotion of culture. AdNerds were asked to present their views on how the Internet impacted how kids and tweens of today consume cultural goods. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/padnerdsvlieg-20in2010v01-091116155806-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> AdNerds presented on the "10 in 2010" seminar by CultuurNet Vlaanderen, a Flemish governmental organisation responsable for the promotion of culture. AdNerds were asked to present their views on how the Internet impacted how kids and tweens of today consume cultural goods.

10 in 2010 - How the Internet has changed how kids & tweens consume cultural goods from AdNerds

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0 Decline Of The Destination Web, The Rise Of The Social Web /slideshow/decline-of-the-destination-web-the-rise-of-the-social-web/2513526 ff01-declineofthedestinationwebriseofthesocialweb-131109-091116155435-phpapp02
The number of visitors to destination sites is steadily shrinking. The explanation is simple: people spend more and more time on social platforms. In this session, we take a closer look at the phenomenon, and explain to you which are the possible strategies to ride the trend.]]>
The number of visitors to destination sites is steadily shrinking. The explanation is simple: people spend more and more time on social platforms. In this session, we take a closer look at the phenomenon, and explain to you which are the possible strategies to ride the trend.]]> Mon, 16 Nov 2009 15:54:28 GMT /slideshow/decline-of-the-destination-web-the-rise-of-the-social-web/2513526 Adnerds@slideshare.net(Adnerds) Decline Of The Destination Web, The Rise Of The Social Web Adnerds The number of visitors to destination sites is steadily shrinking. The explanation is simple: people spend more and more time on social platforms. In this session, we take a closer look at the phenomenon, and explain to you which are the possible strategies to ride the trend. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ff01-declineofthedestinationwebriseofthesocialweb-131109-091116155435-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> The number of visitors to destination sites is steadily shrinking. The explanation is simple: people spend more and more time on social platforms. In this session, we take a closer look at the phenomenon, and explain to you which are the possible strategies to ride the trend.

Decline Of The Destination Web, The Rise Of The Social Web from AdNerds

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0 Paper monologues in an interactive world /slideshow/offline-monologues-in-an-interactive-world/2166184 padobemethennyv01-091008095935-phpapp02
Half of the AdNerds went into a duel with DM (on paper) specialist Henny Van Gerwen from Proximity BBDO (our mother organisation). Valuable lessons from Henny's old time favorite Vögele and AdNerds' insights on social and new media are the perfect match for creating breakthrough response-generating actions that work both on- and off the line. A perfect story for Adobe Belgium's "Cross Media Marketing" seminar.]]>
Half of the AdNerds went into a duel with DM (on paper) specialist Henny Van Gerwen from Proximity BBDO (our mother organisation). Valuable lessons from Henny's old time favorite Vögele and AdNerds' insights on social and new media are the perfect match for creating breakthrough response-generating actions that work both on- and off the line. A perfect story for Adobe Belgium's "Cross Media Marketing" seminar.]]> Thu, 08 Oct 2009 09:59:30 GMT /slideshow/offline-monologues-in-an-interactive-world/2166184 Adnerds@slideshare.net(Adnerds) Paper monologues in an interactive world Adnerds Half of the AdNerds went into a duel with DM (on paper) specialist Henny Van Gerwen from Proximity BBDO (our mother organisation). Valuable lessons from Henny's old time favorite Vögele and AdNerds' insights on social and new media are the perfect match for creating breakthrough response-generating actions that work both on- and off the line. A perfect story for Adobe Belgium's "Cross Media Marketing" seminar. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/padobemethennyv01-091008095935-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Half of the AdNerds went into a duel with DM (on paper) specialist Henny Van Gerwen from Proximity BBDO (our mother organisation). Valuable lessons from Henny's old time favorite Vögele and AdNerds' insights on social and new media are the perfect match for creating breakthrough response-generating actions that work both on- and off the line. A perfect story for Adobe Belgium's "Cross Media Marketing" seminar.

Paper monologues in an interactive world from AdNerds

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0 Thanks to social media, consumers are even more powerful than advertisers /slideshow/thanks-to-social-media-consumers-are-even-more-powerful-than-advertisers/1553235 plantijnalumni01-090609051802-phpapp02
The alumni of Plantijn College's communication division, organized a meet & greet event. AdNerds were invited to show the communication professionals, aged 25 up to 50, the power of social media. We presented two recent cases that showed how consumers are more powerful than ever before: Domino's Pizzas and JetBlue Airways. We pointed out how advertisers can use social media to their benefit and leverage their inherent viral power: our Pepsi Max It case of April-May 2009.]]>
The alumni of Plantijn College's communication division, organized a meet & greet event. AdNerds were invited to show the communication professionals, aged 25 up to 50, the power of social media. We presented two recent cases that showed how consumers are more powerful than ever before: Domino's Pizzas and JetBlue Airways. We pointed out how advertisers can use social media to their benefit and leverage their inherent viral power: our Pepsi Max It case of April-May 2009.]]> Tue, 09 Jun 2009 05:18:00 GMT /slideshow/thanks-to-social-media-consumers-are-even-more-powerful-than-advertisers/1553235 Adnerds@slideshare.net(Adnerds) Thanks to social media, consumers are even more powerful than advertisers Adnerds The alumni of Plantijn College's communication division, organized a meet & greet event. AdNerds were invited to show the communication professionals, aged 25 up to 50, the power of social media. We presented two recent cases that showed how consumers are more powerful than ever before: Domino's Pizzas and JetBlue Airways. We pointed out how advertisers can use social media to their benefit and leverage their inherent viral power: our Pepsi Max It case of April-May 2009. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/plantijnalumni01-090609051802-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> The alumni of Plantijn College's communication division, organized a meet & greet event. AdNerds were invited to show the communication professionals, aged 25 up to 50, the power of social media. We presented two recent cases that showed how consumers are more powerful than ever before: Domino's Pizzas and JetBlue Airways. We pointed out how advertisers can use social media to their benefit and leverage their inherent viral power: our Pepsi Max It case of April-May 2009.

Thanks to social media, consumers are even more powerful than advertisers from AdNerds

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0 https://cdn.slidesharecdn.com/profile-photo-Adnerds-48x48.jpg?cb=1522814077 AdNerds, Proximity BBDO’s radical digital division, focus on the intersection between advertising & technology. We constantly push online marketing communication to the limit with technologically & conceptually innovative projects. Join us on http://adnerds.be or find us on Facebook.com/AdNerds or on Twitter.com/AdNerds. www.adnerds.be https://cdn.slidesharecdn.com/ss_thumbnails/pddmcstichting-marketing-datadriven-congres240512-120531132331-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/ddmc-countdown-to-the-data-explosion/13151523 DDMC - Countdown to th... https://cdn.slidesharecdn.com/ss_thumbnails/pproxlu-update-digital150312-120326031901-phpapp01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/laeken-university-digital-update/12156016 Laeken University - Di... https://cdn.slidesharecdn.com/ss_thumbnails/vlajo181111-111118105619-phpapp02-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/vlajo181111/10221287 Vlajo181111