�ݺ�ߣshows by User: ContentCouncil

�ݺ�ߣshows by User: ContentCouncil / http://www.slideshare.net/images/logo.gif �ݺ�ߣshows by User: ContentCouncil / Thu, 18 Feb 2016 20:24:27 GMT �ݺ�ߣShare feed for �ݺ�ߣshows by User: ContentCouncil Connecting the Dots: Analytics and Measurement (Data Driven Content) /ContentCouncil/connecting-the-dots-analytics-and-measurement-data-driven-content tcc-connecting-dots-webinar-21016-160218202427
What keeps CMOs up at night? The content marketing world is cluttered with data that provides multiple opportunities for marketers to track, monitor, measure, amplify, optimize and assess more than ever before. The sheer volume of data pressures today's CMOs as well as CFOs who are then challenged with evaluating marketing programs to ensure they deliver value to the business. Our panel of senior leaders active in content marketing shared their perspectives in a lively panel discussion on the complex issue of data driven content and measurement.]]>
What keeps CMOs up at night? The content marketing world is cluttered with data that provides multiple opportunities for marketers to track, monitor, measure, amplify, optimize and assess more than ever before. The sheer volume of data pressures today's CMOs as well as CFOs who are then challenged with evaluating marketing programs to ensure they deliver value to the business. Our panel of senior leaders active in content marketing shared their perspectives in a lively panel discussion on the complex issue of data driven content and measurement.]]> Thu, 18 Feb 2016 20:24:27 GMT /ContentCouncil/connecting-the-dots-analytics-and-measurement-data-driven-content ContentCouncil@slideshare.net(ContentCouncil) Connecting the Dots: Analytics and Measurement (Data Driven Content) ContentCouncil What keeps CMOs up at night? The content marketing world is cluttered with data that provides multiple opportunities for marketers to track, monitor, measure, amplify, optimize and assess more than ever before. The sheer volume of data pressures today's CMOs as well as CFOs who are then challenged with evaluating marketing programs to ensure they deliver value to the business. Our panel of senior leaders active in content marketing shared their perspectives in a lively panel discussion on the complex issue of data driven content and measurement. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/tcc-connecting-dots-webinar-21016-160218202427-thumbnail.jpg?width=120&height=120&fit=bounds" /> What keeps CMOs up at night? The content marketing world is cluttered with data that provides multiple opportunities for marketers to track, monitor, measure, amplify, optimize and assess more than ever before. The sheer volume of data pressures today's CMOs as well as CFOs who are then challenged with evaluating marketing programs to ensure they deliver value to the business. Our panel of senior leaders active in content marketing shared their perspectives in a lively panel discussion on the complex issue of data driven content and measurement.

Connecting the Dots: Analytics and Measurement (Data Driven Content) from The Content Council

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0 Content Chaos: Navigating the Path to Engagement - Tuesday 24th March /slideshow/content-chaos-navigating-the-path-to-engagement-tuesday-24th-march/46498563 contentchaos-tuesday24thmarch-150331103331-conversion-gate01
The second day of the conference opened with Chris Barth at Contagious, followed by a discussion between Aly Baer at Twitter and Ann Shoket. There was a panel discussion on how to build a content empire and Stirling Proffer from VICE Media wrapped everything up for us.]]>
The second day of the conference opened with Chris Barth at Contagious, followed by a discussion between Aly Baer at Twitter and Ann Shoket. There was a panel discussion on how to build a content empire and Stirling Proffer from VICE Media wrapped everything up for us.]]> Tue, 31 Mar 2015 10:33:30 GMT /slideshow/content-chaos-navigating-the-path-to-engagement-tuesday-24th-march/46498563 ContentCouncil@slideshare.net(ContentCouncil) Content Chaos: Navigating the Path to Engagement - Tuesday 24th March ContentCouncil The second day of the conference opened with Chris Barth at Contagious, followed by a discussion between Aly Baer at Twitter and Ann Shoket. There was a panel discussion on how to build a content empire and Stirling Proffer from VICE Media wrapped everything up for us. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentchaos-tuesday24thmarch-150331103331-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The second day of the conference opened with Chris Barth at Contagious, followed by a discussion between Aly Baer at Twitter and Ann Shoket. There was a panel discussion on how to build a content empire and Stirling Proffer from VICE Media wrapped everything up for us.

Content Chaos: Navigating the Path to Engagement - Tuesday 24th March from The Content Council

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0 Content Chaos: Navigating the Path to Engagement - Monday 23rd March /slideshow/content-chaos-monday-23rd-march/46464955 contentchaos-monday23rdmarch-150330151716-conversion-gate01
We kick started the first day of Content Chaos with a dynamic discussion between Dyllan McGee and Liz Kaplow, followed by panel discussions around The Age of the Internet Star, Real Time Marketing and Data. We unveiled our latest research study, conducted in conjunction with Ad Age, and some of our members showcased their best work. We wrapped the first day with an intimate Q&A with the one and only Arianna Huffington.]]>
We kick started the first day of Content Chaos with a dynamic discussion between Dyllan McGee and Liz Kaplow, followed by panel discussions around The Age of the Internet Star, Real Time Marketing and Data. We unveiled our latest research study, conducted in conjunction with Ad Age, and some of our members showcased their best work. We wrapped the first day with an intimate Q&A with the one and only Arianna Huffington.]]> Mon, 30 Mar 2015 15:17:16 GMT /slideshow/content-chaos-monday-23rd-march/46464955 ContentCouncil@slideshare.net(ContentCouncil) Content Chaos: Navigating the Path to Engagement - Monday 23rd March ContentCouncil We kick started the first day of Content Chaos with a dynamic discussion between Dyllan McGee and Liz Kaplow, followed by panel discussions around The Age of the Internet Star, Real Time Marketing and Data. We unveiled our latest research study, conducted in conjunction with Ad Age, and some of our members showcased their best work. We wrapped the first day with an intimate Q&A with the one and only Arianna Huffington. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentchaos-monday23rdmarch-150330151716-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> We kick started the first day of Content Chaos with a dynamic discussion between Dyllan McGee and Liz Kaplow, followed by panel discussions around The Age of the Internet Star, Real Time Marketing and Data. We unveiled our latest research study, conducted in conjunction with Ad Age, and some of our members showcased their best work. We wrapped the first day with an intimate Q&A with the one and only Arianna Huffington.

Content Chaos: Navigating the Path to Engagement - Monday 23rd March from The Content Council

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0 Content Chaos:Navigating the Path to Engagement - Conference Program /slideshow/content-chaosnavigating-the-path-to-engagement-conference-program/46464773 contentchaosnavigatingthepathtoengagement-150330151204-conversion-gate01
The Content Council annual spring conference is aimed at C-level agency executives, brand CMOs, the media and vendors. The focus was on the latest trends and content strategies. We also unveiled our own research study, in conjunction with Advertising Age, centered around the state of the content marketing industry. Guests were encouraged to network, debate and exchange ideas for leveraging content marketing in today’s constantly evolving industry.]]>
The Content Council annual spring conference is aimed at C-level agency executives, brand CMOs, the media and vendors. The focus was on the latest trends and content strategies. We also unveiled our own research study, in conjunction with Advertising Age, centered around the state of the content marketing industry. Guests were encouraged to network, debate and exchange ideas for leveraging content marketing in today’s constantly evolving industry.]]> Mon, 30 Mar 2015 15:12:04 GMT /slideshow/content-chaosnavigating-the-path-to-engagement-conference-program/46464773 ContentCouncil@slideshare.net(ContentCouncil) Content Chaos:Navigating the Path to Engagement - Conference Program ContentCouncil The Content Council annual spring conference is aimed at C-level agency executives, brand CMOs, the media and vendors. The focus was on the latest trends and content strategies. We also unveiled our own research study, in conjunction with Advertising Age, centered around the state of the content marketing industry. Guests were encouraged to network, debate and exchange ideas for leveraging content marketing in today’s constantly evolving industry. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentchaosnavigatingthepathtoengagement-150330151204-conversion-gate01-thumbnail.jpg?width=120&height=120&fit=bounds" /> The Content Council annual spring conference is aimed at C-level agency executives, brand CMOs, the media and vendors. The focus was on the latest trends and content strategies. We also unveiled our own research study, in conjunction with Advertising Age, centered around the state of the content marketing industry. Guests were encouraged to network, debate and exchange ideas for leveraging content marketing in today’s constantly evolving industry.

Content Chaos:Navigating the Path to Engagement - Conference Program from The Content Council

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0 The Content Council Pearl Awards 2014 /slideshow/the-content-council-pearl-awards-2014/41568498 thecontentcouncilpearlawards2014-141114115048-conversion-gate02
On November 11th 2014 over 130 top content marketing executives gathered at Apella in New York City for the 11th annual Pearl Awards, celebrating the best in content marketing. Leading brands, publishers and content agencies from around the world submitted nearly 500 entries this year across editorial, design and strategy categories in both digital and print. The Content Council honored 37 winners with gold awards for excellence in the industry.]]>
On November 11th 2014 over 130 top content marketing executives gathered at Apella in New York City for the 11th annual Pearl Awards, celebrating the best in content marketing. Leading brands, publishers and content agencies from around the world submitted nearly 500 entries this year across editorial, design and strategy categories in both digital and print. The Content Council honored 37 winners with gold awards for excellence in the industry.]]> Fri, 14 Nov 2014 11:50:48 GMT /slideshow/the-content-council-pearl-awards-2014/41568498 ContentCouncil@slideshare.net(ContentCouncil) The Content Council Pearl Awards 2014 ContentCouncil On November 11th 2014 over 130 top content marketing executives gathered at Apella in New York City for the 11th annual Pearl Awards, celebrating the best in content marketing. Leading brands, publishers and content agencies from around the world submitted nearly 500 entries this year across editorial, design and strategy categories in both digital and print. The Content Council honored 37 winners with gold awards for excellence in the industry. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thecontentcouncilpearlawards2014-141114115048-conversion-gate02-thumbnail.jpg?width=120&height=120&fit=bounds" /> On November 11th 2014 over 130 top content marketing executives gathered at Apella in New York City for the 11th annual Pearl Awards, celebrating the best in content marketing. Leading brands, publishers and content agencies from around the world submitted nearly 500 entries this year across editorial, design and strategy categories in both digital and print. The Content Council honored 37 winners with gold awards for excellence in the industry.

The Content Council Pearl Awards 2014 from The Content Council

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0 Content Reimagined - Weight Watchers /slideshow/content-reimagined-weight-watchers/37433946 contentreimaginedweightwatchers-140728142717-phpapp02
Intersection of Technology and Creativity: Weight Watchers is known for being a leader in its industry and has content at its core. They are committed to technology, supporting members where they are and when they need to engage. At the roots of the Weight Watchers member experience is information: storytelling, education, and content sharing. Empowering and actionable guidance, beautifully and strategically presented - design is critically important to the overall impact. This Q&A between Andy Seibert, Chairman of The Content Council, and Theresa DiMasi, Weight Watchers' editor-in-chief, will focus on the creative evolution of content at Weight Watchers, its increasingly important role, and its intersection with technology.]]>
Intersection of Technology and Creativity: Weight Watchers is known for being a leader in its industry and has content at its core. They are committed to technology, supporting members where they are and when they need to engage. At the roots of the Weight Watchers member experience is information: storytelling, education, and content sharing. Empowering and actionable guidance, beautifully and strategically presented - design is critically important to the overall impact. This Q&A between Andy Seibert, Chairman of The Content Council, and Theresa DiMasi, Weight Watchers' editor-in-chief, will focus on the creative evolution of content at Weight Watchers, its increasingly important role, and its intersection with technology.]]> Mon, 28 Jul 2014 14:27:16 GMT /slideshow/content-reimagined-weight-watchers/37433946 ContentCouncil@slideshare.net(ContentCouncil) Content Reimagined - Weight Watchers ContentCouncil Intersection of Technology and Creativity: Weight Watchers is known for being a leader in its industry and has content at its core. They are committed to technology, supporting members where they are and when they need to engage. At the roots of the Weight Watchers member experience is information: storytelling, education, and content sharing. Empowering and actionable guidance, beautifully and strategically presented - design is critically important to the overall impact. This Q&A between Andy Seibert, Chairman of The Content Council, and Theresa DiMasi, Weight Watchers' editor-in-chief, will focus on the creative evolution of content at Weight Watchers, its increasingly important role, and its intersection with technology. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentreimaginedweightwatchers-140728142717-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Intersection of Technology and Creativity: Weight Watchers is known for being a leader in its industry and has content at its core. They are committed to technology, supporting members where they are and when they need to engage. At the roots of the Weight Watchers member experience is information: storytelling, education, and content sharing. Empowering and actionable guidance, beautifully and strategically presented - design is critically important to the overall impact. This Q&A between Andy Seibert, Chairman of The Content Council, and Theresa DiMasi, Weight Watchers' editor-in-chief, will focus on the creative evolution of content at Weight Watchers, its increasingly important role, and its intersection with technology.

Content Reimagined - Weight Watchers from The Content Council

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0 Content Reimagined - Sarah DaVanzo /slideshow/content-reimagined-sarah-davanzo/37433837 contentreimaginedsarahdavanzo-140728142422-phpapp02
Cultural Content Connection: Emerging channels, culture shifts and changing consumers demand new ways to source, produce, distribute and measure content. Sarah DaVanzo, Chief Cultural Strategy Officer of Sparks & Honey, Ad Age’s agency to watch in 2014, will highlight trends in culture, technology, media, aesthetics and consumer behavior shaping content, with a special deep dive on communicating with Gen Z (under 18s). ]]>
Cultural Content Connection: Emerging channels, culture shifts and changing consumers demand new ways to source, produce, distribute and measure content. Sarah DaVanzo, Chief Cultural Strategy Officer of Sparks & Honey, Ad Age’s agency to watch in 2014, will highlight trends in culture, technology, media, aesthetics and consumer behavior shaping content, with a special deep dive on communicating with Gen Z (under 18s). ]]> Mon, 28 Jul 2014 14:24:21 GMT /slideshow/content-reimagined-sarah-davanzo/37433837 ContentCouncil@slideshare.net(ContentCouncil) Content Reimagined - Sarah DaVanzo ContentCouncil Cultural Content Connection: Emerging channels, culture shifts and changing consumers demand new ways to source, produce, distribute and measure content. Sarah DaVanzo, Chief Cultural Strategy Officer of Sparks & Honey, Ad Age’s agency to watch in 2014, will highlight trends in culture, technology, media, aesthetics and consumer behavior shaping content, with a special deep dive on communicating with Gen Z (under 18s). <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/contentreimaginedsarahdavanzo-140728142422-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" /> Cultural Content Connection: Emerging channels, culture shifts and changing consumers demand new ways to source, produce, distribute and measure content. Sarah DaVanzo, Chief Cultural Strategy Officer of Sparks & Honey, Ad Age’s agency to watch in 2014, will highlight trends in culture, technology, media, aesthetics and consumer behavior shaping content, with a special deep dive on communicating with Gen Z (under 18s).

Content Reimagined - Sarah DaVanzo from The Content Council

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0 Clare Hill, CMA /slideshow/clare-hill-cma/33945310 clarehillcma-140425101755-phpapp01
Clare Hill's insights into the UK content marketing industry which she presented at the Custom Content Conference 2014: Content Re-imagined. ]]>
Clare Hill's insights into the UK content marketing industry which she presented at the Custom Content Conference 2014: Content Re-imagined. ]]> Fri, 25 Apr 2014 10:17:55 GMT /slideshow/clare-hill-cma/33945310 ContentCouncil@slideshare.net(ContentCouncil) Clare Hill, CMA ContentCouncil Clare Hill's insights into the UK content marketing industry which she presented at the Custom Content Conference 2014: Content Re-imagined. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/clarehillcma-140425101755-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> Clare Hill's insights into the UK content marketing industry which she presented at the Custom Content Conference 2014: Content Re-imagined.

Clare Hill, CMA from The Content Council

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0 Paal-André Schwital: Partner, Metro Branding (Norway) /slideshow/paalandr-schwital-partner-metro-branding-norway/33898213 2014-cccpas14bshare-140424084240-phpapp01
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]]> Thu, 24 Apr 2014 08:42:40 GMT /slideshow/paalandr-schwital-partner-metro-branding-norway/33898213 ContentCouncil@slideshare.net(ContentCouncil) Paal-André Schwital: Partner, Metro Branding (Norway) ContentCouncil <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2014-cccpas14bshare-140424084240-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" />

Paal-Andr辿 Schwital: Partner, Metro Branding (Norway) from The Content Council

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0 Eric Hausman: Senior Group Manager, Public Relations, Target /slideshow/eric-hausman-senior-group-manager-public-relations-target/33859960 abvcontentpresntationapril2014final1-140423123415-phpapp02
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]]> Wed, 23 Apr 2014 12:34:15 GMT /slideshow/eric-hausman-senior-group-manager-public-relations-target/33859960 ContentCouncil@slideshare.net(ContentCouncil) Eric Hausman: Senior Group Manager, Public Relations, Target ContentCouncil <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/abvcontentpresntationapril2014final1-140423123415-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Eric Hausman: Senior Group Manager, Public Relations, Target from The Content Council

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0 Pam Didner: Global Integrated Marketing Strategist, Intel /slideshow/pam-didner-global-integrated-marketing-strategist-intel/33762254 reimaginecontentfinal1-140409115510-phpapp01-140421111345-phpapp02
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]]> Mon, 21 Apr 2014 11:13:45 GMT /slideshow/pam-didner-global-integrated-marketing-strategist-intel/33762254 ContentCouncil@slideshare.net(ContentCouncil) Pam Didner: Global Integrated Marketing Strategist, Intel ContentCouncil <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/reimaginecontentfinal1-140409115510-phpapp01-140421111345-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Pam Didner: Global Integrated Marketing Strategist, Intel from The Content Council

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0 Brian Fuhrer: Senior Vice President, Product Leadership, National and Cross-Platform Television Audience Measurement, Neilsen /slideshow/brian-fuhrer-neilsen/33760822 brianfuhrercustomcontentdeckvf-140421103332-phpapp02
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]]> Mon, 21 Apr 2014 10:33:32 GMT /slideshow/brian-fuhrer-neilsen/33760822 ContentCouncil@slideshare.net(ContentCouncil) Brian Fuhrer: Senior Vice President, Product Leadership, National and Cross-Platform Television Audience Measurement, Neilsen ContentCouncil <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/brianfuhrercustomcontentdeckvf-140421103332-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Brian Fuhrer: Senior Vice President, Product Leadership, National and Cross-Platform Television Audience Measurement, Neilsen from The Content Council

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0 Andrew Bowins: Senior VP, Corporate and Digital Communications, MasterCard /slideshow/andrew-bowins-mastercard/33512592 waroncontentpollution4-140414130523-phpapp01
War on Content Pollution ]]>
War on Content Pollution ]]> Mon, 14 Apr 2014 13:05:23 GMT /slideshow/andrew-bowins-mastercard/33512592 ContentCouncil@slideshare.net(ContentCouncil) Andrew Bowins: Senior VP, Corporate and Digital Communications, MasterCard ContentCouncil War on Content Pollution <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/waroncontentpollution4-140414130523-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds" /> War on Content Pollution

Andrew Bowins: Senior VP, Corporate and Digital Communications, MasterCard from The Content Council

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0 Will Travis: President, SID LEE - CC2014 /ContentCouncil/wt-ccc-lecture wtccclecture-140411110247-phpapp02
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]]> Fri, 11 Apr 2014 11:02:47 GMT /ContentCouncil/wt-ccc-lecture ContentCouncil@slideshare.net(ContentCouncil) Will Travis: President, SID LEE - CC2014 ContentCouncil <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/wtccclecture-140411110247-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds" />

Will Travis: President, SID LEE - CC2014 from The Content Council

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0 https://cdn.slidesharecdn.com/profile-photo-ContentCouncil-48x48.jpg?cb=1523454261 The Content Council is the leading organization for branded content and content marketing in North America. Our members include the industry's top publishers, media companies and marketing agencies who create best-in-class, multi-channel programs and strategies for North American and global brands. Our mandate is to promote the continued growth and vitality of the content marketing category by advocating best practices, fostering thought leadership and sponsoring research on the use and effectiveness of content as a marketing discipline. We serve as the definitive source for brands seeking to partner with our members and vendor partners. www.thecontentcouncil.org https://cdn.slidesharecdn.com/ss_thumbnails/tcc-connecting-dots-webinar-21016-160218202427-thumbnail.jpg?width=320&height=320&fit=bounds ContentCouncil/connecting-the-dots-analytics-and-measurement-data-driven-content Connecting the Dots: A... https://cdn.slidesharecdn.com/ss_thumbnails/contentchaos-tuesday24thmarch-150331103331-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/content-chaos-navigating-the-path-to-engagement-tuesday-24th-march/46498563 Content Chaos: Navigat... https://cdn.slidesharecdn.com/ss_thumbnails/contentchaos-monday23rdmarch-150330151716-conversion-gate01-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/content-chaos-monday-23rd-march/46464955 Content Chaos: Navigat...