ºÝºÝߣshows by User: MitchellMackey / http://www.slideshare.net/images/logo.gif ºÝºÝߣshows by User: MitchellMackey / Tue, 10 Mar 2020 22:50:04 GMT ºÝºÝߣShare feed for ºÝºÝߣshows by User: MitchellMackey Lessons learned from the world's most dynamic brand: Tesla /slideshow/lessons-learned-from-the-worlds-most-dynamic-brand-tesla-230029970/230029970 lessonslearnedfromtheworldsmostdynamicbrand-tesla-march102020-200310225004
Tesla is the ultimate full-stack disruption machine. However, whilst the company’s relentless innovation is known to be genuinely transforming cars, batteries, autonomous driving and solar energy, the marketing story is not as appreciated yet it is equally compelling.]]>
Tesla is the ultimate full-stack disruption machine. However, whilst the company’s relentless innovation is known to be genuinely transforming cars, batteries, autonomous driving and solar energy, the marketing story is not as appreciated yet it is equally compelling.]]> Tue, 10 Mar 2020 22:50:04 GMT /slideshow/lessons-learned-from-the-worlds-most-dynamic-brand-tesla-230029970/230029970 MitchellMackey@slideshare.net(MitchellMackey) Lessons learned from the world's most dynamic brand: Tesla MitchellMackey Tesla is the ultimate full-stack disruption machine. However, whilst the company’s relentless innovation is known to be genuinely transforming cars, batteries, autonomous driving and solar energy, the marketing story is not as appreciated yet it is equally compelling. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/lessonslearnedfromtheworldsmostdynamicbrand-tesla-march102020-200310225004-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Tesla is the ultimate full-stack disruption machine. However, whilst the company’s relentless innovation is known to be genuinely transforming cars, batteries, autonomous driving and solar energy, the marketing story is not as appreciated yet it is equally compelling.
Lessons learned from the world's most dynamic brand: Tesla from Mitchell Mackey
]]> 190 0 https://cdn.slidesharecdn.com/ss_thumbnails/lessonslearnedfromtheworldsmostdynamicbrand-tesla-march102020-200310225004-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Scaling the mountain - marketing mastery - Mitchell Mackey - June 28 2019 /slideshow/scaling-the-mountain-marketing-mastery-mitchell-mackey-june-28-2019/151864806 scalingthemountain-marketingmastery-mitchellmackey-june282019-190626002212
Marketing presentation delivered at the Adobe Symposium in Sydney on Friday June 28 2019]]>
Marketing presentation delivered at the Adobe Symposium in Sydney on Friday June 28 2019]]> Wed, 26 Jun 2019 00:22:12 GMT /slideshow/scaling-the-mountain-marketing-mastery-mitchell-mackey-june-28-2019/151864806 MitchellMackey@slideshare.net(MitchellMackey) Scaling the mountain - marketing mastery - Mitchell Mackey - June 28 2019 MitchellMackey Marketing presentation delivered at the Adobe Symposium in Sydney on Friday June 28 2019 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/scalingthemountain-marketingmastery-mitchellmackey-june282019-190626002212-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Marketing presentation delivered at the Adobe Symposium in Sydney on Friday June 28 2019
Scaling the mountain - marketing mastery - Mitchell Mackey - June 28 2019 from Mitchell Mackey
]]> 74 1 https://cdn.slidesharecdn.com/ss_thumbnails/scalingthemountain-marketingmastery-mitchellmackey-june282019-190626002212-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Conducting a customer first, automated H2H marketing orchestra - Mitchell Mackey _ June 19 2017 /slideshow/conducting-a-customer-first-automated-h2h-marketing-orchestra-mitchell-mackey-june-19-2017/77393173 conductingacustomer-firstautomatedh2hmarketingorchestramitchellmackeyjune192017-170630074308
Presentation delivered at the Customer Experience and Tech Fest conference in Melbourne on June 19 2017]]>
Presentation delivered at the Customer Experience and Tech Fest conference in Melbourne on June 19 2017]]> Fri, 30 Jun 2017 07:43:08 GMT /slideshow/conducting-a-customer-first-automated-h2h-marketing-orchestra-mitchell-mackey-june-19-2017/77393173 MitchellMackey@slideshare.net(MitchellMackey) Conducting a customer first, automated H2H marketing orchestra - Mitchell Mackey _ June 19 2017 MitchellMackey Presentation delivered at the Customer Experience and Tech Fest conference in Melbourne on June 19 2017 <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/conductingacustomer-firstautomatedh2hmarketingorchestramitchellmackeyjune192017-170630074308-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation delivered at the Customer Experience and Tech Fest conference in Melbourne on June 19 2017
Conducting a customer first, automated H2H marketing orchestra - Mitchell Mackey _ June 19 2017 from Mitchell Mackey
]]> 342 6 https://cdn.slidesharecdn.com/ss_thumbnails/conductingacustomer-firstautomatedh2hmarketingorchestramitchellmackeyjune192017-170630074308-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The orchestration imperative mitchell mackey may 17 2017 v1 /slideshow/the-orchestration-imperative-mitchell-mackey-may-17-2017-v1/76485010 theorchestrationimperativemitchellmackeymay172017v1-170530125930
This presentation was delivered at the APAC B2B Marketing Leaders summit on May 17 2017.]]>
This presentation was delivered at the APAC B2B Marketing Leaders summit on May 17 2017.]]> Tue, 30 May 2017 12:59:30 GMT /slideshow/the-orchestration-imperative-mitchell-mackey-may-17-2017-v1/76485010 MitchellMackey@slideshare.net(MitchellMackey) The orchestration imperative mitchell mackey may 17 2017 v1 MitchellMackey This presentation was delivered at the APAC B2B Marketing Leaders summit on May 17 2017. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/theorchestrationimperativemitchellmackeymay172017v1-170530125930-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation was delivered at the APAC B2B Marketing Leaders summit on May 17 2017.
The orchestration imperative mitchell mackey may 17 2017 v1 from Mitchell Mackey
]]> 170 5 https://cdn.slidesharecdn.com/ss_thumbnails/theorchestrationimperativemitchellmackeymay172017v1-170530125930-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Orchestrating a customer first orchestra - Mitchell Mackey - March 30 2017 /slideshow/orchestrating-a-customer-first-orchestra-mitchell-mackey-march-30-2017/74179425 orchestratingacustomer-firstorchestra-mitchellmackey-march302017-170402111557
Leading a customer-first orchestra requires an obsession with executing on the basics consistently and persistently. This presentation was delivered at the 2nd Digital Customer Care, Contact Centre & Experience Forum in Melbourne on March 30 2017.]]>
Leading a customer-first orchestra requires an obsession with executing on the basics consistently and persistently. This presentation was delivered at the 2nd Digital Customer Care, Contact Centre & Experience Forum in Melbourne on March 30 2017.]]> Sun, 02 Apr 2017 11:15:57 GMT /slideshow/orchestrating-a-customer-first-orchestra-mitchell-mackey-march-30-2017/74179425 MitchellMackey@slideshare.net(MitchellMackey) Orchestrating a customer first orchestra - Mitchell Mackey - March 30 2017 MitchellMackey Leading a customer-first orchestra requires an obsession with executing on the basics consistently and persistently. This presentation was delivered at the 2nd Digital Customer Care, Contact Centre & Experience Forum in Melbourne on March 30 2017. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/orchestratingacustomer-firstorchestra-mitchellmackey-march302017-170402111557-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Leading a customer-first orchestra requires an obsession with executing on the basics consistently and persistently. This presentation was delivered at the 2nd Digital Customer Care, Contact Centre &amp; Experience Forum in Melbourne on March 30 2017.
Orchestrating a customer first orchestra - Mitchell Mackey - March 30 2017 from Mitchell Mackey
]]> 182 6 https://cdn.slidesharecdn.com/ss_thumbnails/orchestratingacustomer-firstorchestra-mitchellmackey-march302017-170402111557-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Mitchell Mackey's customer experience is the new marketing - 2015 /slideshow/mitchell-mackeys-customer-experience-is-the-new-marketing-june-29-2015-compatibility-mode/52219632 thehollaagencyscustomerexperiencebooklaunchevent-mitchellmackeyscustomerexperienceisthenewmarketing--150830132850-lva1-app6892
Presentation delivered at the event to mark the launch of Alex Allwood's Customer Experience is the Brand book.]]>
Presentation delivered at the event to mark the launch of Alex Allwood's Customer Experience is the Brand book.]]> Sun, 30 Aug 2015 13:28:50 GMT /slideshow/mitchell-mackeys-customer-experience-is-the-new-marketing-june-29-2015-compatibility-mode/52219632 MitchellMackey@slideshare.net(MitchellMackey) Mitchell Mackey's customer experience is the new marketing - 2015 MitchellMackey Presentation delivered at the event to mark the launch of Alex Allwood's Customer Experience is the Brand book. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/thehollaagencyscustomerexperiencebooklaunchevent-mitchellmackeyscustomerexperienceisthenewmarketing--150830132850-lva1-app6892-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Presentation delivered at the event to mark the launch of Alex Allwood&#39;s Customer Experience is the Brand book.
Mitchell Mackey's customer experience is the new marketing - 2015 from Mitchell Mackey
]]> 1643 9 https://cdn.slidesharecdn.com/ss_thumbnails/thehollaagencyscustomerexperiencebooklaunchevent-mitchellmackeyscustomerexperienceisthenewmarketing--150830132850-lva1-app6892-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Business technology literacy is not optional (mitchell mackey) 19 11-2012 [compatibility mode] /MitchellMackey/business-technology-literacy-is-not-optional-mitchell-mackey-19-112012-compatibility-mode businesstechnologyliteracyisnotoptionalmitchellmackey19-11-2012compatibilitymode-121120064132-phpapp02
.]]>
.]]> Tue, 20 Nov 2012 06:41:30 GMT /MitchellMackey/business-technology-literacy-is-not-optional-mitchell-mackey-19-112012-compatibility-mode MitchellMackey@slideshare.net(MitchellMackey) Business technology literacy is not optional (mitchell mackey) 19 11-2012 [compatibility mode] MitchellMackey . <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/businesstechnologyliteracyisnotoptionalmitchellmackey19-11-2012compatibilitymode-121120064132-phpapp02-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> .
Business technology literacy is not optional (mitchell mackey) 19 11-2012 [compatibility mode] from Mitchell Mackey
]]> 1020 7 https://cdn.slidesharecdn.com/ss_thumbnails/businesstechnologyliteracyisnotoptionalmitchellmackey19-11-2012compatibilitymode-121120064132-phpapp02-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Changing The Marketing Game (10 06 2011)V5 /slideshow/changing-the-marketing-game-10-06-2011v5/8289748 changingthemarketinggame10062011v5-1307950233599-phpapp01-110613023258-phpapp01
Brand promises must be aligned with compatible brand actions if marketing is to create genuine, customer-focused value]]>
Brand promises must be aligned with compatible brand actions if marketing is to create genuine, customer-focused value]]> Mon, 13 Jun 2011 02:32:33 GMT /slideshow/changing-the-marketing-game-10-06-2011v5/8289748 MitchellMackey@slideshare.net(MitchellMackey) Changing The Marketing Game (10 06 2011)V5 MitchellMackey Brand promises must be aligned with compatible brand actions if marketing is to create genuine, customer-focused value <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/changingthemarketinggame10062011v5-1307950233599-phpapp01-110613023258-phpapp01-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Brand promises must be aligned with compatible brand actions if marketing is to create genuine, customer-focused value
Changing The Marketing Game (10 06 2011)V5 from Mitchell Mackey
]]> 481 2 https://cdn.slidesharecdn.com/ss_thumbnails/changingthemarketinggame10062011v5-1307950233599-phpapp01-110613023258-phpapp01-thumbnail.jpg?width=120&height=120&fit=bounds presentation 000000 http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-MitchellMackey-48x48.jpg?cb=1685676613 A global, commercial marketing executive with a record of delivering for Mercedes-Benz, Ansell and professional services consultancies. Committed to marketing earning the right to define and project the customer experience as the primary driver of competitive advantage. Featured by the magazine CMO Australia in both their 2015 and 2016 rankings of the nation's top 50 marketers. Strengths: • Ensuring that the customer experience is the pivotal, profit-generating differentiator • Conducting customer-first, sales & marketing orchestras • Creating measurable and sustainable demand management engines • Generating leads, nurturing customers and influencing recurring revenues • Blending sales... http://www.ansellasiapacific.com/home https://cdn.slidesharecdn.com/ss_thumbnails/lessonslearnedfromtheworldsmostdynamicbrand-tesla-march102020-200310225004-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/lessons-learned-from-the-worlds-most-dynamic-brand-tesla-230029970/230029970 Lessons learned from t... https://cdn.slidesharecdn.com/ss_thumbnails/scalingthemountain-marketingmastery-mitchellmackey-june282019-190626002212-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/scaling-the-mountain-marketing-mastery-mitchell-mackey-june-28-2019/151864806 Scaling the mountain -... https://cdn.slidesharecdn.com/ss_thumbnails/conductingacustomer-firstautomatedh2hmarketingorchestramitchellmackeyjune192017-170630074308-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/conducting-a-customer-first-automated-h2h-marketing-orchestra-mitchell-mackey-june-19-2017/77393173 Conducting a customer ...