際際滷shows by User: TechTarget / http://www.slideshare.net/images/logo.gif 際際滷shows by User: TechTarget / Tue, 05 Mar 2019 17:46:49 GMT 際際滷Share feed for 際際滷shows by User: TechTarget TechTarget Customer Success: Commvault /slideshow/techtarget-customer-success-commvault/134727861 ttgtcustomersuccesscommvault-190305174650
Commvault uses Purchase Intent Data to propel their digital marketing transformation. Overview: With a strong team approach, TechTarget worked closely with Commvault to develop a comprehensive marketing strategy for near-term results and more strategic ROI.]]>
Commvault uses Purchase Intent Data to propel their digital marketing transformation. Overview: With a strong team approach, TechTarget worked closely with Commvault to develop a comprehensive marketing strategy for near-term results and more strategic ROI.]]> Tue, 05 Mar 2019 17:46:49 GMT /slideshow/techtarget-customer-success-commvault/134727861 TechTarget@slideshare.net(TechTarget) TechTarget Customer Success: Commvault TechTarget Commvault uses Purchase Intent Data to propel their digital marketing transformation. Overview: With a strong team approach, TechTarget worked closely with Commvault to develop a comprehensive marketing strategy for near-term results and more strategic ROI. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ttgtcustomersuccesscommvault-190305174650-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Commvault uses Purchase Intent Data to propel their digital marketing transformation. Overview: With a strong team approach, TechTarget worked closely with Commvault to develop a comprehensive marketing strategy for near-term results and more strategic ROI.
TechTarget Customer Success: Commvault from TechTarget
]]> 1723 1 https://cdn.slidesharecdn.com/ss_thumbnails/ttgtcustomersuccesscommvault-190305174650-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 TechTarget Customer Success: Thycotic /slideshow/techtarget-customer-success-thycotic/134723960 ttgtcustomersuccessthycotic-190305172842
Thycotic is fueling sales results with TechTarget's Priority Engine purchase intent data solution.]]>
Thycotic is fueling sales results with TechTarget's Priority Engine purchase intent data solution.]]> Tue, 05 Mar 2019 17:28:42 GMT /slideshow/techtarget-customer-success-thycotic/134723960 TechTarget@slideshare.net(TechTarget) TechTarget Customer Success: Thycotic TechTarget Thycotic is fueling sales results with TechTarget's Priority Engine purchase intent data solution. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ttgtcustomersuccessthycotic-190305172842-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Thycotic is fueling sales results with TechTarget&#39;s Priority Engine purchase intent data solution.
TechTarget Customer Success: Thycotic from TechTarget
]]> 237 2 https://cdn.slidesharecdn.com/ss_thumbnails/ttgtcustomersuccessthycotic-190305172842-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 TechTarget Customer Success: Rapid 7 /slideshow/techtarget-customer-success-rapid-7/134723346 ttgtrapid7casestudy-190305172524
Rapid7 is driving real opportunities with Priority Engine ]]>
Rapid7 is driving real opportunities with Priority Engine ]]> Tue, 05 Mar 2019 17:25:24 GMT /slideshow/techtarget-customer-success-rapid-7/134723346 TechTarget@slideshare.net(TechTarget) TechTarget Customer Success: Rapid 7 TechTarget Rapid7 is driving real opportunities with Priority Engine <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ttgtrapid7casestudy-190305172524-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Rapid7 is driving real opportunities with Priority Engine
TechTarget Customer Success: Rapid 7 from TechTarget
]]> 219 1 https://cdn.slidesharecdn.com/ss_thumbnails/ttgtrapid7casestudy-190305172524-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 TechTarget Customer Success: McAfee /slideshow/techtarget-customer-success-mcafee/134723020 ttgtcustomersuccessmcafeecasestudy-190305172330
McAfee enhances ABM data with TechTarget Priority Engine.]]>
McAfee enhances ABM data with TechTarget Priority Engine.]]> Tue, 05 Mar 2019 17:23:30 GMT /slideshow/techtarget-customer-success-mcafee/134723020 TechTarget@slideshare.net(TechTarget) TechTarget Customer Success: McAfee TechTarget McAfee enhances ABM data with TechTarget Priority Engine. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ttgtcustomersuccessmcafeecasestudy-190305172330-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> McAfee enhances ABM data with TechTarget Priority Engine.
TechTarget Customer Success: McAfee from TechTarget
]]> 212 1 https://cdn.slidesharecdn.com/ss_thumbnails/ttgtcustomersuccessmcafeecasestudy-190305172330-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 TechTarget Customer Success: Instaclustr /slideshow/techtarget-customer-success-instaclustr/134722358 ttgtcustomersuccessinstaclustr-190305171938
Instaclustr: Tripling Marketable Database with Real Purchase Intent Overview: High-growth startup Instaclustr needed to dramatically grow their marketing database and generate in-market leads.]]>
Instaclustr: Tripling Marketable Database with Real Purchase Intent Overview: High-growth startup Instaclustr needed to dramatically grow their marketing database and generate in-market leads.]]> Tue, 05 Mar 2019 17:19:38 GMT /slideshow/techtarget-customer-success-instaclustr/134722358 TechTarget@slideshare.net(TechTarget) TechTarget Customer Success: Instaclustr TechTarget Instaclustr: Tripling Marketable Database with Real Purchase Intent Overview: High-growth startup Instaclustr needed to dramatically grow their marketing database and generate in-market leads. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ttgtcustomersuccessinstaclustr-190305171938-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Instaclustr: Tripling Marketable Database with Real Purchase Intent Overview: High-growth startup Instaclustr needed to dramatically grow their marketing database and generate in-market leads.
TechTarget Customer Success: Instaclustr from TechTarget
]]> 203 2 https://cdn.slidesharecdn.com/ss_thumbnails/ttgtcustomersuccessinstaclustr-190305171938-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 TechTarget Customer Success: Druva /slideshow/techtarget-customer-success-druva-134721747/134721747 ttgtcustomersuccessdruva-190305171612
See how Druva is driving revenue and consideration with a fully integrated demand generation engine. Overview: Leading cloud data protection vendor Druva was launching Druva Phoenixa cloud-native backup solution for virtual machines and physical serversin an established, highly competitive market. At launch, they: - Lacked set-up, processes and systems needed to realize the opportunity for Druva Phoenix - Had low brand and product awareness within their target audience]]>
See how Druva is driving revenue and consideration with a fully integrated demand generation engine. Overview: Leading cloud data protection vendor Druva was launching Druva Phoenixa cloud-native backup solution for virtual machines and physical serversin an established, highly competitive market. At launch, they: - Lacked set-up, processes and systems needed to realize the opportunity for Druva Phoenix - Had low brand and product awareness within their target audience]]> Tue, 05 Mar 2019 17:16:12 GMT /slideshow/techtarget-customer-success-druva-134721747/134721747 TechTarget@slideshare.net(TechTarget) TechTarget Customer Success: Druva TechTarget See how Druva is driving revenue and consideration with a fully integrated demand generation engine. Overview: Leading cloud data protection vendor Druva was launching Druva Phoenixa cloud-native backup solution for virtual machines and physical serversin an established, highly competitive market. At launch, they: - Lacked set-up, processes and systems needed to realize the opportunity for Druva Phoenix - Had low brand and product awareness within their target audience <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ttgtcustomersuccessdruva-190305171612-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> See how Druva is driving revenue and consideration with a fully integrated demand generation engine. Overview: Leading cloud data protection vendor Druva was launching Druva Phoenixa cloud-native backup solution for virtual machines and physical serversin an established, highly competitive market. At launch, they: - Lacked set-up, processes and systems needed to realize the opportunity for Druva Phoenix - Had low brand and product awareness within their target audience
TechTarget Customer Success: Druva from TechTarget
]]> 214 1 https://cdn.slidesharecdn.com/ss_thumbnails/ttgtcustomersuccessdruva-190305171612-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 [Infographic] Watch, Listen, Learn: Winning in the age of the informed buyer /slideshow/infographic-watch-listen-learn-winning-in-the-age-of-the-informed-buyer/124175415 ttgtmarketinginsidesalesinfographic2018-181127154848
95% of buyers choose vendors that help them navigate their buying process. 3rd-party behavioral data allows vendors to do just that. This infographic shows how purchase intent datawhich reveals active buyers and their pain pointsallows marketers to boost sales productivity with relevant content and the hooks to drive meaningful conversations and win deals.]]>
95% of buyers choose vendors that help them navigate their buying process. 3rd-party behavioral data allows vendors to do just that. This infographic shows how purchase intent datawhich reveals active buyers and their pain pointsallows marketers to boost sales productivity with relevant content and the hooks to drive meaningful conversations and win deals.]]> Tue, 27 Nov 2018 15:48:48 GMT /slideshow/infographic-watch-listen-learn-winning-in-the-age-of-the-informed-buyer/124175415 TechTarget@slideshare.net(TechTarget) [Infographic] Watch, Listen, Learn: Winning in the age of the informed buyer TechTarget 95% of buyers choose vendors that help them navigate their buying process. 3rd-party behavioral data allows vendors to do just that. This infographic shows how purchase intent datawhich reveals active buyers and their pain pointsallows marketers to boost sales productivity with relevant content and the hooks to drive meaningful conversations and win deals. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ttgtmarketinginsidesalesinfographic2018-181127154848-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> 95% of buyers choose vendors that help them navigate their buying process. 3rd-party behavioral data allows vendors to do just that. This infographic shows how purchase intent datawhich reveals active buyers and their pain pointsallows marketers to boost sales productivity with relevant content and the hooks to drive meaningful conversations and win deals.
[Infographic] Watch, Listen, Learn: Winning in the age of the informed buyer from TechTarget
]]> 509 1 https://cdn.slidesharecdn.com/ss_thumbnails/ttgtmarketinginsidesalesinfographic2018-181127154848-thumbnail.jpg?width=120&height=120&fit=bounds infographic Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Phoenix Rising Druva Builds Fully Integrated Demand Generation Engine for Increased Revenue and Consideration /slideshow/phoenix-rising-druva-builds-fully-integrated-demand-generation-engine-for-increased-revenue-and-consideration/124174967 ttgtcustomer-successdruvacase-study-181127154527
Leading cloud data protection vendor Druva was launching Druva Phoenixa cloud-native backup solution for virtual machines and physical serversin an established, highly competitive market. With real purchase intent insight from Priority Engine, Druva was able to create a single source of the truth through data that allows their demand generation and sales teams to tightly align and collaborate around opportunities progressing through the buying cycle.]]>
Leading cloud data protection vendor Druva was launching Druva Phoenixa cloud-native backup solution for virtual machines and physical serversin an established, highly competitive market. With real purchase intent insight from Priority Engine, Druva was able to create a single source of the truth through data that allows their demand generation and sales teams to tightly align and collaborate around opportunities progressing through the buying cycle.]]> Tue, 27 Nov 2018 15:45:27 GMT /slideshow/phoenix-rising-druva-builds-fully-integrated-demand-generation-engine-for-increased-revenue-and-consideration/124174967 TechTarget@slideshare.net(TechTarget) Phoenix Rising Druva Builds Fully Integrated Demand Generation Engine for Increased Revenue and Consideration TechTarget Leading cloud data protection vendor Druva was launching Druva Phoenixa cloud-native backup solution for virtual machines and physical serversin an established, highly competitive market. With real purchase intent insight from Priority Engine, Druva was able to create a single source of the truth through data that allows their demand generation and sales teams to tightly align and collaborate around opportunities progressing through the buying cycle. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ttgtcustomer-successdruvacase-study-181127154527-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Leading cloud data protection vendor Druva was launching Druva Phoenixa cloud-native backup solution for virtual machines and physical serversin an established, highly competitive market. With real purchase intent insight from Priority Engine, Druva was able to create a single source of the truth through data that allows their demand generation and sales teams to tightly align and collaborate around opportunities progressing through the buying cycle.
Phoenix Rising Druva Builds Fully Integrated Demand Generation Engine for Increased Revenue and Consideration from TechTarget
]]> 228 1 https://cdn.slidesharecdn.com/ss_thumbnails/ttgtcustomer-successdruvacase-study-181127154527-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 What Are Low-Cost Leads Really Costing You? /slideshow/what-are-lowcost-leads-really-costing-you/124174048 ttgtwpwhat-are-low-cost-leads-really-costing-you-181127153646
To fill their funnels, B2B marketers are sometimes willing to forego quality in order to hit their targets with low-cost leads. But buying low-quality leads that dont convert will end up costing your organization and can also result in hidden costsdamaging interdepartmental trust and brand reputation. This paper explains why low-cost leads cost more in the long run and includes a checklist of questions to ask lead providers to ensure quality.]]>
To fill their funnels, B2B marketers are sometimes willing to forego quality in order to hit their targets with low-cost leads. But buying low-quality leads that dont convert will end up costing your organization and can also result in hidden costsdamaging interdepartmental trust and brand reputation. This paper explains why low-cost leads cost more in the long run and includes a checklist of questions to ask lead providers to ensure quality.]]> Tue, 27 Nov 2018 15:36:46 GMT /slideshow/what-are-lowcost-leads-really-costing-you/124174048 TechTarget@slideshare.net(TechTarget) What Are Low-Cost Leads Really Costing You? TechTarget To fill their funnels, B2B marketers are sometimes willing to forego quality in order to hit their targets with low-cost leads. But buying low-quality leads that dont convert will end up costing your organization and can also result in hidden costsdamaging interdepartmental trust and brand reputation. This paper explains why low-cost leads cost more in the long run and includes a checklist of questions to ask lead providers to ensure quality. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ttgtwpwhat-are-low-cost-leads-really-costing-you-181127153646-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> To fill their funnels, B2B marketers are sometimes willing to forego quality in order to hit their targets with low-cost leads. But buying low-quality leads that dont convert will end up costing your organization and can also result in hidden costsdamaging interdepartmental trust and brand reputation. This paper explains why low-cost leads cost more in the long run and includes a checklist of questions to ask lead providers to ensure quality.
What Are Low-Cost Leads Really Costing You? from TechTarget
]]> 160 2 https://cdn.slidesharecdn.com/ss_thumbnails/ttgtwpwhat-are-low-cost-leads-really-costing-you-181127153646-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 [Case Study] Focus Technology: Leveraging Intent Data to Improve Sales Alignment and Accelerate Pipeline /slideshow/case-study-focus-technology-leveraging-intent-data-to-improve-sales-alignment-and-accelerate-pipeline/108237043 ttgtcustomersuccessfocustechnologyleveragesintentdata-180801142742
With an expansion of their technology practices to include cybersecurity, cloud strategies and converged infrastructure, Focus Technology needed to improve the acquisition of net-new customers and accelerate the overall sales cycle. This meant getting in front of the right decision-makers at the right time in the buying cycle to keep the sales teams pipeline full.]]>
With an expansion of their technology practices to include cybersecurity, cloud strategies and converged infrastructure, Focus Technology needed to improve the acquisition of net-new customers and accelerate the overall sales cycle. This meant getting in front of the right decision-makers at the right time in the buying cycle to keep the sales teams pipeline full.]]> Wed, 01 Aug 2018 14:27:42 GMT /slideshow/case-study-focus-technology-leveraging-intent-data-to-improve-sales-alignment-and-accelerate-pipeline/108237043 TechTarget@slideshare.net(TechTarget) [Case Study] Focus Technology: Leveraging Intent Data to Improve Sales Alignment and Accelerate Pipeline TechTarget With an expansion of their technology practices to include cybersecurity, cloud strategies and converged infrastructure, Focus Technology needed to improve the acquisition of net-new customers and accelerate the overall sales cycle. This meant getting in front of the right decision-makers at the right time in the buying cycle to keep the sales teams pipeline full. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ttgtcustomersuccessfocustechnologyleveragesintentdata-180801142742-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> With an expansion of their technology practices to include cybersecurity, cloud strategies and converged infrastructure, Focus Technology needed to improve the acquisition of net-new customers and accelerate the overall sales cycle. This meant getting in front of the right decision-makers at the right time in the buying cycle to keep the sales teams pipeline full.
[Case Study] Focus Technology: Leveraging Intent Data to Improve Sales Alignment and Accelerate Pipeline from TechTarget
]]> 292 3 https://cdn.slidesharecdn.com/ss_thumbnails/ttgtcustomersuccessfocustechnologyleveragesintentdata-180801142742-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Converting Data-Driven Insights Into Revenue /slideshow/converting-datadriven-insights-into-revenue/99933385 on24-webinarworld-ppt-jonp-dmcp-180601140018
ON24 Webinar World 2018, held in Sydney, Australia, is a celebration of putting the personal back in marketing, with a focus on how to build campaigns and deliver webinars that put the customer first and foster authentic engagement between the audience and the brand. The event will feature sessions from marketing leaders, including Jon Panker, TechTargets Managing Director, APAC.]]>
ON24 Webinar World 2018, held in Sydney, Australia, is a celebration of putting the personal back in marketing, with a focus on how to build campaigns and deliver webinars that put the customer first and foster authentic engagement between the audience and the brand. The event will feature sessions from marketing leaders, including Jon Panker, TechTargets Managing Director, APAC.]]> Fri, 01 Jun 2018 14:00:18 GMT /slideshow/converting-datadriven-insights-into-revenue/99933385 TechTarget@slideshare.net(TechTarget) Converting Data-Driven Insights Into Revenue TechTarget ON24 Webinar World 2018, held in Sydney, Australia, is a celebration of putting the personal back in marketing, with a focus on how to build campaigns and deliver webinars that put the customer first and foster authentic engagement between the audience and the brand. The event will feature sessions from marketing leaders, including Jon Panker, TechTargets Managing Director, APAC. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/on24-webinarworld-ppt-jonp-dmcp-180601140018-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> ON24 Webinar World 2018, held in Sydney, Australia, is a celebration of putting the personal back in marketing, with a focus on how to build campaigns and deliver webinars that put the customer first and foster authentic engagement between the audience and the brand. The event will feature sessions from marketing leaders, including Jon Panker, TechTargets Managing Director, APAC.
Converting Data-Driven Insights Into Revenue from TechTarget
]]> 1365 3 https://cdn.slidesharecdn.com/ss_thumbnails/on24-webinarworld-ppt-jonp-dmcp-180601140018-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The State of Data Driven Marketing in B2B Tech /slideshow/the-state-of-data-driven-marketing-in-b2b-tech-95614500/95614500 2018roisummitslideskeynote-180501174118
In this presentation, we take a look at how todays most successful B2B tech marketers are leveraging data to identify their addressable market and influence active researchers. Since not all data and therefore not all data providers offer the same value, Kevin offers insights on what to look for when investing in pre-purchase data. He then shows you how reliable data can accelerate your ROI from a variety of marketing activities including lead generation, automated nurture, account-based marketing and targeted brand-building initiatives.]]>
In this presentation, we take a look at how todays most successful B2B tech marketers are leveraging data to identify their addressable market and influence active researchers. Since not all data and therefore not all data providers offer the same value, Kevin offers insights on what to look for when investing in pre-purchase data. He then shows you how reliable data can accelerate your ROI from a variety of marketing activities including lead generation, automated nurture, account-based marketing and targeted brand-building initiatives.]]> Tue, 01 May 2018 17:41:18 GMT /slideshow/the-state-of-data-driven-marketing-in-b2b-tech-95614500/95614500 TechTarget@slideshare.net(TechTarget) The State of Data Driven Marketing in B2B Tech TechTarget In this presentation, we take a look at how todays most successful B2B tech marketers are leveraging data to identify their addressable market and influence active researchers. Since not all data and therefore not all data providers offer the same value, Kevin offers insights on what to look for when investing in pre-purchase data. He then shows you how reliable data can accelerate your ROI from a variety of marketing activities including lead generation, automated nurture, account-based marketing and targeted brand-building initiatives. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/2018roisummitslideskeynote-180501174118-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> In this presentation, we take a look at how todays most successful B2B tech marketers are leveraging data to identify their addressable market and influence active researchers. Since not all data and therefore not all data providers offer the same value, Kevin offers insights on what to look for when investing in pre-purchase data. He then shows you how reliable data can accelerate your ROI from a variety of marketing activities including lead generation, automated nurture, account-based marketing and targeted brand-building initiatives.
The State of Data Driven Marketing in B2B Tech from TechTarget
]]> 517 1 https://cdn.slidesharecdn.com/ss_thumbnails/2018roisummitslideskeynote-180501174118-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Infographic: The ABM Journey /slideshow/infographic-the-abm-journey/94876738 ttgtcorporateabmthe-abm-journeyinfographic-180424142240
The convergence of technology, data analytics and business needs has launched a major new focus in B2B: Account-Based Marketing. This infographic shows how, at the end of the day, ABM delivers strong ROI.]]>
The convergence of technology, data analytics and business needs has launched a major new focus in B2B: Account-Based Marketing. This infographic shows how, at the end of the day, ABM delivers strong ROI.]]> Tue, 24 Apr 2018 14:22:40 GMT /slideshow/infographic-the-abm-journey/94876738 TechTarget@slideshare.net(TechTarget) Infographic: The ABM Journey TechTarget The convergence of technology, data analytics and business needs has launched a major new focus in B2B: Account-Based Marketing. This infographic shows how, at the end of the day, ABM delivers strong ROI. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ttgtcorporateabmthe-abm-journeyinfographic-180424142240-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> The convergence of technology, data analytics and business needs has launched a major new focus in B2B: Account-Based Marketing. This infographic shows how, at the end of the day, ABM delivers strong ROI.
Infographic: The ABM Journey from TechTarget
]]> 3493 2 https://cdn.slidesharecdn.com/ss_thumbnails/ttgtcorporateabmthe-abm-journeyinfographic-180424142240-thumbnail.jpg?width=120&height=120&fit=bounds infographic Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Multi-threading for Sales Outreach /slideshow/multithreading-for-sales-outreach-92359162/92359162 10amatthewsmulti-threading20argm-180329205417
Multi-threading for Sales Outreach: Aiming High and Navigating Beyond Your Core Contact. How are you strategically planning who best to cross-pollinate at your account based on current dynamics? We all talk about aiming high but how many actually do this and what you should ask for when you do? Its one thing to force yourself to prospect additional contacts, its another to be effective in getting them to respond. We all struggle with how to best navigate around a core contact - this presentation discuss some tactical approaches to effectively accomplish this.]]>
Multi-threading for Sales Outreach: Aiming High and Navigating Beyond Your Core Contact. How are you strategically planning who best to cross-pollinate at your account based on current dynamics? We all talk about aiming high but how many actually do this and what you should ask for when you do? Its one thing to force yourself to prospect additional contacts, its another to be effective in getting them to respond. We all struggle with how to best navigate around a core contact - this presentation discuss some tactical approaches to effectively accomplish this.]]> Thu, 29 Mar 2018 20:54:17 GMT /slideshow/multithreading-for-sales-outreach-92359162/92359162 TechTarget@slideshare.net(TechTarget) Multi-threading for Sales Outreach TechTarget Multi-threading for Sales Outreach: Aiming High and Navigating Beyond Your Core Contact. How are you strategically planning who best to cross-pollinate at your account based on current dynamics? We all talk about aiming high but how many actually do this and what you should ask for when you do? Its one thing to force yourself to prospect additional contacts, its another to be effective in getting them to respond. We all struggle with how to best navigate around a core contact - this presentation discuss some tactical approaches to effectively accomplish this. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/10amatthewsmulti-threading20argm-180329205417-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Multi-threading for Sales Outreach: Aiming High and Navigating Beyond Your Core Contact. How are you strategically planning who best to cross-pollinate at your account based on current dynamics? We all talk about aiming high but how many actually do this and what you should ask for when you do? Its one thing to force yourself to prospect additional contacts, its another to be effective in getting them to respond. We all struggle with how to best navigate around a core contact - this presentation discuss some tactical approaches to effectively accomplish this.
Multi-threading for Sales Outreach from TechTarget
]]> 2213 2 https://cdn.slidesharecdn.com/ss_thumbnails/10amatthewsmulti-threading20argm-180329205417-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 The Hidden Power of Brand: How Targeted Branding Drives Downstream Consideration for B2B Brands /slideshow/the-hidden-power-of-brand-how-targeted-branding-drives-downstream-consideration-for-b2b-brands/87002187 techtargetthehiddenpowerofbrand-180131213713
Investments in brand building are often viewed as hard to measure and, therefore, difficult to justify. In this presentation, we share the quantifiable impact that digital display can have on your demand generation success, specifically how effective it is at getting prospects to respond to your messaging and elevating your shortlist consideration. It answers 3 questions about what happens when you integrate Brand and Demand as we see top performing companies doing: 1. What is the true quantifiable impact of branding on consideration? 2. How does branding cause changes in consideration over time? 3. Does consideration have any effect on the standard KPIs that matter to demand gen marketers, specifically, on things like clickthrough rate?]]>
Investments in brand building are often viewed as hard to measure and, therefore, difficult to justify. In this presentation, we share the quantifiable impact that digital display can have on your demand generation success, specifically how effective it is at getting prospects to respond to your messaging and elevating your shortlist consideration. It answers 3 questions about what happens when you integrate Brand and Demand as we see top performing companies doing: 1. What is the true quantifiable impact of branding on consideration? 2. How does branding cause changes in consideration over time? 3. Does consideration have any effect on the standard KPIs that matter to demand gen marketers, specifically, on things like clickthrough rate?]]> Wed, 31 Jan 2018 21:37:13 GMT /slideshow/the-hidden-power-of-brand-how-targeted-branding-drives-downstream-consideration-for-b2b-brands/87002187 TechTarget@slideshare.net(TechTarget) The Hidden Power of Brand: How Targeted Branding Drives Downstream Consideration for B2B Brands TechTarget Investments in brand building are often viewed as hard to measure and, therefore, difficult to justify. In this presentation, we share the quantifiable impact that digital display can have on your demand generation success, specifically how effective it is at getting prospects to respond to your messaging and elevating your shortlist consideration. It answers 3 questions about what happens when you integrate Brand and Demand as we see top performing companies doing: 1. What is the true quantifiable impact of branding on consideration? 2. How does branding cause changes in consideration over time? 3. Does consideration have any effect on the standard KPIs that matter to demand gen marketers, specifically, on things like clickthrough rate? <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/techtargetthehiddenpowerofbrand-180131213713-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Investments in brand building are often viewed as hard to measure and, therefore, difficult to justify. In this presentation, we share the quantifiable impact that digital display can have on your demand generation success, specifically how effective it is at getting prospects to respond to your messaging and elevating your shortlist consideration. It answers 3 questions about what happens when you integrate Brand and Demand as we see top performing companies doing: 1. What is the true quantifiable impact of branding on consideration? 2. How does branding cause changes in consideration over time? 3. Does consideration have any effect on the standard KPIs that matter to demand gen marketers, specifically, on things like clickthrough rate?
The Hidden Power of Brand: How Targeted Branding Drives Downstream Consideration for B2B Brands from TechTarget
]]> 4349 4 https://cdn.slidesharecdn.com/ss_thumbnails/techtargetthehiddenpowerofbrand-180131213713-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 How the Right Content and Delivery Strategies Double Demand Generation ROI /slideshow/how-the-right-content-and-delivery-strategies-double-demand-generation-roi/86645368 ttgtrightcontentdeliverystrategiesdemandgenebook-180124170834
Exactly what happens when you integrate your brand investment with demand gen activities? We analyzed over 400 campaigns and 185,000 in-market prospects to understand: What, if any, is the quantifiable impact of branding on consideration? Can branding cause changes in consideration over time? Does consideration have any effect on the standard KPIs that matter to demand gen marketers, specifically, on things like click through rate? This E-Book from TechTarget, HG Data and Bedrock Data details the results of the research and helps you learn how to benchmark against the industry averages for conversion rates at different layers of the funnel. ]]>
Exactly what happens when you integrate your brand investment with demand gen activities? We analyzed over 400 campaigns and 185,000 in-market prospects to understand: What, if any, is the quantifiable impact of branding on consideration? Can branding cause changes in consideration over time? Does consideration have any effect on the standard KPIs that matter to demand gen marketers, specifically, on things like click through rate? This E-Book from TechTarget, HG Data and Bedrock Data details the results of the research and helps you learn how to benchmark against the industry averages for conversion rates at different layers of the funnel. ]]> Wed, 24 Jan 2018 17:08:34 GMT /slideshow/how-the-right-content-and-delivery-strategies-double-demand-generation-roi/86645368 TechTarget@slideshare.net(TechTarget) How the Right Content and Delivery Strategies Double Demand Generation ROI TechTarget Exactly what happens when you integrate your brand investment with demand gen activities? We analyzed over 400 campaigns and 185,000 in-market prospects to understand: What, if any, is the quantifiable impact of branding on consideration? Can branding cause changes in consideration over time? Does consideration have any effect on the standard KPIs that matter to demand gen marketers, specifically, on things like click through rate? This E-Book from TechTarget, HG Data and Bedrock Data details the results of the research and helps you learn how to benchmark against the industry averages for conversion rates at different layers of the funnel. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ttgtrightcontentdeliverystrategiesdemandgenebook-180124170834-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Exactly what happens when you integrate your brand investment with demand gen activities? We analyzed over 400 campaigns and 185,000 in-market prospects to understand: What, if any, is the quantifiable impact of branding on consideration? Can branding cause changes in consideration over time? Does consideration have any effect on the standard KPIs that matter to demand gen marketers, specifically, on things like click through rate? This E-Book from TechTarget, HG Data and Bedrock Data details the results of the research and helps you learn how to benchmark against the industry averages for conversion rates at different layers of the funnel.
How the Right Content and Delivery Strategies Double Demand Generation ROI from TechTarget
]]> 656 1 https://cdn.slidesharecdn.com/ss_thumbnails/ttgtrightcontentdeliverystrategiesdemandgenebook-180124170834-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Demand Generation in the Age of Intent /slideshow/demand-generation-in-the-age-of-intent/83663964 ttgtdemand-generationdemand-generation-in-the-age-of-intent-wp-171208175617
Todays B2B Marketer wants quality leads that fuel pipeline, yet are simultaneously seeking volume at lower cost. While many lead generation providers claim they can fulfill this need; the reality is what they are really selling you is: Quantity over Quality. In this white paper, we will discuss the rise in the use of alternate demand generation channels and tactics that has witnessed even familiar suppliers sourcing contacts from unknown audiences. We will also reveal why purchase intent insight is the key for uncovering in-market active buyers from sources you trust.]]>
Todays B2B Marketer wants quality leads that fuel pipeline, yet are simultaneously seeking volume at lower cost. While many lead generation providers claim they can fulfill this need; the reality is what they are really selling you is: Quantity over Quality. In this white paper, we will discuss the rise in the use of alternate demand generation channels and tactics that has witnessed even familiar suppliers sourcing contacts from unknown audiences. We will also reveal why purchase intent insight is the key for uncovering in-market active buyers from sources you trust.]]> Fri, 08 Dec 2017 17:56:17 GMT /slideshow/demand-generation-in-the-age-of-intent/83663964 TechTarget@slideshare.net(TechTarget) Demand Generation in the Age of Intent TechTarget Todays B2B Marketer wants quality leads that fuel pipeline, yet are simultaneously seeking volume at lower cost. While many lead generation providers claim they can fulfill this need; the reality is what they are really selling you is: Quantity over Quality. In this white paper, we will discuss the rise in the use of alternate demand generation channels and tactics that has witnessed even familiar suppliers sourcing contacts from unknown audiences. We will also reveal why purchase intent insight is the key for uncovering in-market active buyers from sources you trust. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ttgtdemand-generationdemand-generation-in-the-age-of-intent-wp-171208175617-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Todays B2B Marketer wants quality leads that fuel pipeline, yet are simultaneously seeking volume at lower cost. While many lead generation providers claim they can fulfill this need; the reality is what they are really selling you is: Quantity over Quality. In this white paper, we will discuss the rise in the use of alternate demand generation channels and tactics that has witnessed even familiar suppliers sourcing contacts from unknown audiences. We will also reveal why purchase intent insight is the key for uncovering in-market active buyers from sources you trust.
Demand Generation in the Age of Intent from TechTarget
]]> 115 2 https://cdn.slidesharecdn.com/ss_thumbnails/ttgtdemand-generationdemand-generation-in-the-age-of-intent-wp-171208175617-thumbnail.jpg?width=120&height=120&fit=bounds document Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Addressing Todays B2B Tech Marketing Challenges /slideshow/addressing-todays-b2b-tech-marketing-challenges/83663647 ttgtcorporatesingaporepresentationbeamcpkk101117kbcpfinal-171208175024
We take a look at how todays most successful B2B tech marketers are leveraging data to identify their addressable market and influence active researchers. Since not all data and therefore not all data providers offer the same value, Kevin offers insights on what to look for when investing in pre-purchase data. He then shows you how reliable data can accelerate your ROI from a variety of marketing activities including lead generation, automated nurture, account-based marketing and targeted brand-building initiatives.]]>
We take a look at how todays most successful B2B tech marketers are leveraging data to identify their addressable market and influence active researchers. Since not all data and therefore not all data providers offer the same value, Kevin offers insights on what to look for when investing in pre-purchase data. He then shows you how reliable data can accelerate your ROI from a variety of marketing activities including lead generation, automated nurture, account-based marketing and targeted brand-building initiatives.]]> Fri, 08 Dec 2017 17:50:24 GMT /slideshow/addressing-todays-b2b-tech-marketing-challenges/83663647 TechTarget@slideshare.net(TechTarget) Addressing Todays B2B Tech Marketing Challenges TechTarget We take a look at how todays most successful B2B tech marketers are leveraging data to identify their addressable market and influence active researchers. Since not all data and therefore not all data providers offer the same value, Kevin offers insights on what to look for when investing in pre-purchase data. He then shows you how reliable data can accelerate your ROI from a variety of marketing activities including lead generation, automated nurture, account-based marketing and targeted brand-building initiatives. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/ttgtcorporatesingaporepresentationbeamcpkk101117kbcpfinal-171208175024-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> We take a look at how todays most successful B2B tech marketers are leveraging data to identify their addressable market and influence active researchers. Since not all data and therefore not all data providers offer the same value, Kevin offers insights on what to look for when investing in pre-purchase data. He then shows you how reliable data can accelerate your ROI from a variety of marketing activities including lead generation, automated nurture, account-based marketing and targeted brand-building initiatives.
Addressing Todays B2B Tech Marketing Challenges from TechTarget
]]> 620 3 https://cdn.slidesharecdn.com/ss_thumbnails/ttgtcorporatesingaporepresentationbeamcpkk101117kbcpfinal-171208175024-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 Lessons from the Front Lines: Making ABM Work for You /slideshow/lessons-from-the-front-lines-making-abm-work-for-you-82904437/82904437 corporatewebinar-event-ppt-ebooktemplate090517-171128141020
This presentation draws on TechTargets experience supporting 300+ ABM implementations to help marketers break down the complexities of Account-based marketing and simplify execution. Understand best practices and lessons learned based on real-life customer use cases.]]>
This presentation draws on TechTargets experience supporting 300+ ABM implementations to help marketers break down the complexities of Account-based marketing and simplify execution. Understand best practices and lessons learned based on real-life customer use cases.]]> Tue, 28 Nov 2017 14:10:20 GMT /slideshow/lessons-from-the-front-lines-making-abm-work-for-you-82904437/82904437 TechTarget@slideshare.net(TechTarget) Lessons from the Front Lines: Making ABM Work for You TechTarget This presentation draws on TechTargets experience supporting 300+ ABM implementations to help marketers break down the complexities of Account-based marketing and simplify execution. Understand best practices and lessons learned based on real-life customer use cases. <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/corporatewebinar-event-ppt-ebooktemplate090517-171128141020-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> This presentation draws on TechTargets experience supporting 300+ ABM implementations to help marketers break down the complexities of Account-based marketing and simplify execution. Understand best practices and lessons learned based on real-life customer use cases.
Lessons from the Front Lines: Making ABM Work for You from TechTarget
]]> 1880 1 https://cdn.slidesharecdn.com/ss_thumbnails/corporatewebinar-event-ppt-ebooktemplate090517-171128141020-thumbnail.jpg?width=120&height=120&fit=bounds presentation Black http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 TechTarget and SimpliVity Case Study: Turning better market visibility into competitive success /TechTarget/the-simplivity-story-of-turning-better-market-visibility-into-competitive-success-with-help-from-techtarget techtargetsimplivitysiriusdecisionspptmay2017-170526154837
Whether youre a disruptor or market leader, keeping your sights laser focused on what really moves the revenue needle is a real challenge. Like you, SimpliVity needed to differentiate their value proposition from competition already in the market, and then translate that directly into real revenue-based results. By taking advantage of TechTargets holistic visibility into market activity, SimpliVity intercepted and engaged prospects they otherwise couldnt have. Learn how SimpliVity accomplished their objectives leveraging TechTargets real purchase intent insight. See how, in just a year, they were able to grow their in-market purchase consideration from almost nothing to 24% and drive serious bottom line momentum. In this session, you will learn how to: - Use intent insights to pinpoint market opportunities before your competition sees them - Expand your sphere of influence beyond your owned channels to capture your share of available demand in the age of the empowered buyer - Weave B2B intent data into your marketing mix for more effective conversion rates across the funnel - See, find and engage in-market buyers who dont know you or know why they should seriously consider your solutions]]>
Whether youre a disruptor or market leader, keeping your sights laser focused on what really moves the revenue needle is a real challenge. Like you, SimpliVity needed to differentiate their value proposition from competition already in the market, and then translate that directly into real revenue-based results. By taking advantage of TechTargets holistic visibility into market activity, SimpliVity intercepted and engaged prospects they otherwise couldnt have. Learn how SimpliVity accomplished their objectives leveraging TechTargets real purchase intent insight. See how, in just a year, they were able to grow their in-market purchase consideration from almost nothing to 24% and drive serious bottom line momentum. In this session, you will learn how to: - Use intent insights to pinpoint market opportunities before your competition sees them - Expand your sphere of influence beyond your owned channels to capture your share of available demand in the age of the empowered buyer - Weave B2B intent data into your marketing mix for more effective conversion rates across the funnel - See, find and engage in-market buyers who dont know you or know why they should seriously consider your solutions]]> Fri, 26 May 2017 15:48:37 GMT /TechTarget/the-simplivity-story-of-turning-better-market-visibility-into-competitive-success-with-help-from-techtarget TechTarget@slideshare.net(TechTarget) TechTarget and SimpliVity Case Study: Turning better market visibility into competitive success TechTarget Whether youre a disruptor or market leader, keeping your sights laser focused on what really moves the revenue needle is a real challenge. Like you, SimpliVity needed to differentiate their value proposition from competition already in the market, and then translate that directly into real revenue-based results. By taking advantage of TechTargets holistic visibility into market activity, SimpliVity intercepted and engaged prospects they otherwise couldnt have. Learn how SimpliVity accomplished their objectives leveraging TechTargets real purchase intent insight. See how, in just a year, they were able to grow their in-market purchase consideration from almost nothing to 24% and drive serious bottom line momentum. In this session, you will learn how to: - Use intent insights to pinpoint market opportunities before your competition sees them - Expand your sphere of influence beyond your owned channels to capture your share of available demand in the age of the empowered buyer - Weave B2B intent data into your marketing mix for more effective conversion rates across the funnel - See, find and engage in-market buyers who dont know you or know why they should seriously consider your solutions <img style="border:1px solid #C3E6D8;float:right;" alt="" src="https://cdn.slidesharecdn.com/ss_thumbnails/techtargetsimplivitysiriusdecisionspptmay2017-170526154837-thumbnail.jpg?width=120&amp;height=120&amp;fit=bounds" /><br> Whether youre a disruptor or market leader, keeping your sights laser focused on what really moves the revenue needle is a real challenge. Like you, SimpliVity needed to differentiate their value proposition from competition already in the market, and then translate that directly into real revenue-based results. By taking advantage of TechTargets holistic visibility into market activity, SimpliVity intercepted and engaged prospects they otherwise couldnt have. Learn how SimpliVity accomplished their objectives leveraging TechTargets real purchase intent insight. See how, in just a year, they were able to grow their in-market purchase consideration from almost nothing to 24% and drive serious bottom line momentum. In this session, you will learn how to: - Use intent insights to pinpoint market opportunities before your competition sees them - Expand your sphere of influence beyond your owned channels to capture your share of available demand in the age of the empowered buyer - Weave B2B intent data into your marketing mix for more effective conversion rates across the funnel - See, find and engage in-market buyers who dont know you or know why they should seriously consider your solutions
TechTarget and SimpliVity Case Study: Turning better market visibility into competitive success from TechTarget
]]> 4282 5 https://cdn.slidesharecdn.com/ss_thumbnails/techtargetsimplivitysiriusdecisionspptmay2017-170526154837-thumbnail.jpg?width=120&height=120&fit=bounds presentation White http://activitystrea.ms/schema/1.0/post http://activitystrea.ms/schema/1.0/posted 0 https://cdn.slidesharecdn.com/profile-photo-TechTarget-48x48.jpg?cb=1562969267 TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. With high-quality editorial content across more than 140 highly targeted technology-specific websites, TechTarget attracts technology buyers researching companies information technology needs. By understanding tech buyer content consumption, TechTarget creates the purchase intent insights that fuel effective marketing and sales activities for clients around the world. For more information, visit techtarget.com and follow us on Twitter @TechTarget. www.techtarget.com https://cdn.slidesharecdn.com/ss_thumbnails/ttgtcustomersuccesscommvault-190305174650-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/techtarget-customer-success-commvault/134727861 TechTarget Customer Su... https://cdn.slidesharecdn.com/ss_thumbnails/ttgtcustomersuccessthycotic-190305172842-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/techtarget-customer-success-thycotic/134723960 TechTarget Customer Su... https://cdn.slidesharecdn.com/ss_thumbnails/ttgtrapid7casestudy-190305172524-thumbnail.jpg?width=320&height=320&fit=bounds slideshow/techtarget-customer-success-rapid-7/134723346 TechTarget Customer Su...