Personal Information
Organization / Workplace
Greater Detroit Area United States
Occupation
Professor, Research Scientist, Analytics Consultant
Industry
Advertising / Marketing / PR
Website
About
Experienced research scientist, analytics consultant and professor with subject matter expertise in market research methods, and the development and application of customer experience analytics to marketing management problems in the areas of advertising, PR, branding, retailing, social media and e-commerce.
Russ is the lead professor for brand management and communications research courses in the Echo Award winning M.S. in Integrated Marketing Communications program at EMU. He is also a multiple award winning researcher for articles in sports marketing, website branding, customer engagement, and the role of social media in online brand development and purchase decisions.
He has over 2...
Contact Details
Tags
supply chain management
pls path modeling
digital marketing
website
brand equity
dependence
organizational structure
services
websites
logistics
business performance
cross-cultural
retailing
purchase intention
performance
social media
social media usage
search quality
context
information quality
internet
behavioral intentions
engagement
media
taxonomy
customer satisfaction
grounded theory
sports marketing
embeddedness
materials management
b2b
survey
data
analytics
digital strategy
metrics
framework
measurement systems
process
presentation
predictive models
brand engagement
cultural values
user satisfaction
language
adaptation
culture
model
supply
distributor performance
relational norm
agency theory
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