狠狠撸

Russ Merz, Ph.D.
16 狠狠撸Shares 66 Followers 195 Followings
Personal Information
Organization / Workplace
Greater Detroit Area United States
Occupation
Professor, Research Scientist, Analytics Consultant
Industry
Advertising / Marketing / PR
Website
About
Experienced research scientist, analytics consultant and professor with subject matter expertise in market research methods, and the development and application of customer experience analytics to marketing management problems in the areas of advertising, PR, branding, retailing, social media and e-commerce. Russ is the lead professor for brand management and communications research courses in the Echo Award winning M.S. in Integrated Marketing Communications program at EMU. He is also a multiple award winning researcher for articles in sports marketing, website branding, customer engagement, and the role of social media in online brand development and purchase decisions. He has over 2...
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supply chain management pls path modeling digital marketing website brand equity dependence organizational structure services websites logistics business performance cross-cultural retailing purchase intention performance social media social media usage search quality context information quality internet behavioral intentions engagement media taxonomy customer satisfaction grounded theory sports marketing embeddedness materials management b2b survey data analytics digital strategy metrics framework measurement systems process presentation predictive models brand engagement cultural values user satisfaction language adaptation culture model supply distributor performance relational norm agency theory
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