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Treatment
- 1. TREATMENT
- 2. MEDIUM & RUNNING TIME We are going to be creating two advertisements for a commercial radio station, of which we will be promoting the open days of Ringwood School and Ringwood Sixth Form. The running time for each advertisement will be 30 seconds, where we will be encouraging students and parents to come to the open evenings.
- 3. SYNOPSIS OF EACH ADVERT In the advert for the school, we will be promoting the safe environment, fun, and success of students, in order to encourage parents to want their children to attend Ringwood School. The radio advert for the sixth form will be more mature and will persuade people to attend the open days by perhaps a voiceover from a student saying how much they enjoy sixth form and telling the audience how enjoyable lessons and friends are. Both advertisements will be guided by a repetitive and chirpy background theme that is suitable for the advert and any voices that need to be heard over the top.
- 4. KEY SCENES / PARTS The school advert will consist of different opportunities available for students throughout their school life, success of results, the schools environment and green landscapes, stressing the importance of the ethos policy as well as the varied subject range and diverse teaching styles. The Sixth form advert will include all of these key parts, however we will also emphasise the support that is given to students from staff in preparation for their next steps. It is also important that we include the ways in which the sixth form achieves success.
- 5. CHARACTER LIST In the school advert, there will be both female and male speakers for our Vox Pop section. It will also include a female speaker giving the vital information regarding dates of the open days and further information about the school. Our Sixth Form advert will consist of an older male speaker (Christopher Clayton). We have decided to use this person because, not only is this convenient, we want to portray a mature message in order to show off the schools established and well known success and reputation.
- 6. TARGET AUDIENCE For the main school advertisement the primary audience will be the parents of the year 6 students and the secondary audience will be the students. The main primary audience would be the adults because they drive their students to what school is easier to get to. Parent profile would be the primary figure for the main school. The gender could be either male or female, depending on dad or mum, and the age would stereotypically be in between 30 and 40 years old, but generally could be any age. The interests of the parent profile would be taking and protecting their children, delivering them to parties, going out. Lifestyle would base around a job, like working in an office or a well paid job. Spending power would be spent on their house, car, home needs, such as insurance,
- 7. TARGET AUDIENCE Whereas for the Sixth Form the primary audience would be the students in year 11 looking at sixth forms best for their courses, and their parents would be the secondary audience because they are old enough to pick where would benefit their extended education more. Student profile would be the primary figure for the Sixth Form. The gender could be either male or female, depending on boy or girl, and the age would stereotypically be in between 15 and 16 years old, as they are still in year 11 when picking where they want to go. The interests of the student profile would be taking part in sport activities or dance for example, depending on gender. Lifestyle would belong to a full-time job at school, with a small part time job at weekends or evenings. Spending power would be spent on fashion and beauty, again depending on their gender.
- 8. NRS AND 4CS NRS SCALE For the main school, parent profile, the possible classes would be A, B, C1, C2, including upper middle classes to skilled working class. For the sixth form, student profile, the possible classes would be D and E, including working class and to the lowest level of subsistence, being their part time jobs, paid or voluntary. Perhaps C1, skilled working class. 4C’S Main school would be mainstream, living in the world of the domestic. Sixth form would belong to explorer or succeeder, having a challenge to their courses.
- 9. HOW WILL YOUR PRODUCTS APPEAL TO THE TARGET AUDIENCE? Our radio advert promoting the school will grab the attention of parents as well as students. By promoting the success of the school, parents will be more inclined to send their children to Ringwood. The speaker will be clear and well spoken and the persuasive language will really promote the school by highlighting all of the opportunities and facilities the school has to offer. The sixth form advert will appeal to the target audience of primarily students because they will be interested in their future and the opportunities that will be promoted.
- 10. SUGGESTED RECORDING LOCATIONS Active Music Recording Studio is a fairly local recording location in Poole so it would be an ideal place for us to shoot our radio adverts. Blackhill Studios is another suggested recording location. However this is further away in Southampton so it may be less convenient for our adverts since there would be the added costs of getting everyone there and back. In reality we will be using the Ringwood School Radio on school site. This is a free location so doesn’t impact our budget at all. Additionally, for the Sixth Form advert we will be using one of our team member’s home studio.
- 11. BUDGET PLANS We have been given a budget of £2000 and it is important for us to stick to this. Suggested recording locations are Active Music Recording studio in Poole. The minimum booking time for this is 1 hour and costs £75. Since it is a short advert, wed likely only need to book an hour slot taking £75 out of our budget. The studio is local so travel costs wont need to be factored. Realistically, we will be recording our school radio advert in the RSR studio. This is very convenient for us since it is local and free.