Leading Mint.com & Quicken.com acquisition efforts in Paid Search, Organic Search, Display, and Mobile Marketing. Facilitating new customer acquisition through robust testing, rapid experimentation, emerging media and effective targeting. Tasks include but not limited to campaign strategy, campaign management, data analysis, budget management, vendor management, forecasting, and structured growth of the overall business. Working cross-team and cross-channel to maximize business unit sales. Presenting weekly to Senior Leadership on efforts, strategies, business results and upcoming tests.
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