Margaret Dawson, Chief marketing officer at Rival iq

Margaret Dawson

115 Followers

First executive hired outside of founding team, joining start-up at early stage, pre-Series A. 鈥� Expanded marketing from ad hoc to integrated and strategic, driving the overall plan and budget, positioning and messaging, comprehensive digital strategy, email marketing, and content. 鈥� Led best practices and significant shift in digital presence, activity, and engagement, increasing social followers by 200%, social engagement by 300%, and website unique visitors by 150%. 鈥� Brought the voice of marketing and our customers to leadership team and product initiatives. 鈥� Spearheaded key customer wins, including HP, IBM, Tune, CenturyLink and others through development of best practice...

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