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Groningen Area, Netherlands Netherlands
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UAS Professor Innovation in Hospitality at Stenden HMS. Professional in higher education involved in teaching, training, researching + publishing, coaching, consulting and project management. Combining an academic focus with expertise in international hospitality management. Strong connection to and network in the hospitality industry. Interested in international development. In 2013 achieved a doctorate from the University of Stirling, UK. Sjoerd wrote his thesis about successful entrepreneurs in the culinary restaurant sector. Currently, Postdoc at UALg, Portugal. Co-editor of the Research in Hospitality Management journal and member of the European Journal of Tourism Research editorial...
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research
hospitality marketing
guest profiling
higher education
revenue management
culinary restaurants
academic performance
competitiveness explaining
confucianism
academy of international hospitality research
stenden university of applied sciences
hospitality entrepreneurship
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