Sample Carpet Cleaning Marketing Plan Targeting Churches
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This is a sample commercial carpet cleaning marketing campaign targeting Churches and religious organizations in general. We used phone appointments as the example but door to door visits can easily be used as well. Also sales letters and flyers can be replaced with postcards
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Sample Carpet Cleaning Marketing Plan Targeting Churches
- 1. Sample Commercial Carpet Cleaning Marketing Campaign- Churches This is a sample commercial carpet cleaning marketing campaign targeting Churches and religious organizations in general. We used phone appointments as the example but door to door visits can easily be used as well. Also sales letters and flyers can be replaced with postcards
- 2. Description: Churches with 5 or more employees ____________________________________________________ Objective: A. Brief 15-20 minute estimate B. Collect information and qualify interest level C. Put in category and create follow up campaign ____________________________________________________ Prospect: All churches and religious organizations within a 15 mile radius Geography: Shop Address 15 mile radius Size: 5 or more employees Industry: churches Contact Person: Cold call first and ask for decision maker Common: office manager, business manager, pastor (religious leader), facility dept Services offered: Carpet cleaning only low moisture or HWE Packages: 2x year, 4x and monthly
- 3. For 1x service requests, an additional spot cleaning in 6 months will be included to create 2x year min service. Value proposition or slogan: Slogan -Don’t take a leap of faith with your next carpet cleaner Value Prop- testimonials from church customers Creatives: Brochure Email template Landing page Sales letter Cold call script Total Churches: 167 Marketing Campaign: Telemarketing 3x year Mail Flyer and Sales letter 2x year Email campaign 4x when available
- 4. Telemarketing 501 total phone calls 167 churches X 3 phone calls per year Costs: Telemarketing- 501 calls divided by 15 calls per hour = 34 hours 34 hours X $13 per hour = $442 Direct Mail- 167 churches mailed 2x = 334 334 X $1 per piece = $334 Email campaign- 0 distribution cost $100 for content Email 4x year when email is available Total Campaign cost annual- $876
- 5. ROI Goal- 1:10 over a year $8,760 revenue goal Average $1100 year per customer 8 Programs sold At 75% closing rate we need around 10 appointments out of 501 phone calls and 334 mailers sent = 535 1.2 % of total contacts or touches (mail/phone) Average contact will be 5 times per year min with up to 9 if email is available. Sample Brochure- http://methodcleanbiz.com/2017/04/04/commercial-cleaning- brochure-targeting-churches/
- 6. Consumption Sharing Retention Engagement Content Marketing ROI Performance Operations Cost Production Sales Pipeline Impact Marketing Pipeline Impact Top of Funnel Middle of Funnel BOFU
- 7. Looking to add more commercial cleaning clients? Introducing an amazing sales platform to target commercial cleaning prospects Learn More >> http://methodcleanbiz.com